The Effects Of Social Media Influencer Attributes On Collaborating Brand Credibility And Advocacy

This thesis investigates different characteristics and dimensions related to social media influencers that might affect some brand outcomes after being endorsed by /collaborating with the influencer in brand communications. This study specifically examines the impact of three dimensions—social media influencer credibility, attractiveness, and endorsement content quality—on the collaborating brand’s credibility. It also examines the influence of brand credibility on brand advocacy. The study also explores the mediating role of brand credibility and the moderating role of digital experience. To achieve these aims, the researcher employed the premises of two theories: the stimulus–organism–response theory and the social learning theory. The data were collected using an online questionnaire from 281 respondents. The findings reveal that social media influencer credibility significantly influences the credibility of the collaborating brand which in turn exert significant impact on brand advocacy. A mediating effect of collaborating brand credibility is identified between social media influencer credibility and brand advocacy. The findings have essential managerial implications that assist managers in choosing the most effective social media influencer for their brand

The Role of Workplace Enviousness on Individual Productivity and Organizational Behavior

As a result of its negative consequences for college academics, workplace envy is one of the important areas to study and investigate its results. Thus, this study attempts to find out individuals’ productivity affected by envy in the workplace (CWBI) and organizational citizenship behavior directly benefi ts individuals (OCBI) in the context of Iraqi colleges. A survey was conducted among the lecturers at Baghdad University’s colleges in Iraq, with 182 lecturers representing a response rate of 50%. The researcher used two-step approach with partial least squares-structural equation modeling by Smart PLS to test the hypotheses. As anticipated, the research findings point that workplace envy positively influenced CWBI (accepting H1). Furthermore, results indicated that workplace envy negatively influenced OCBI (accepting H2). The results of this research have various implications for colleges in general and Iraqi colleges in particular. The scientific impact that the results of the present study will contribute to practitioners is demonstrated by highlighting the factors that lead to reducing CWBI and strengthening OCBI in colleges. To enhance the OCBI and minimize the CWBI in colleges, it is advised that the management should encourage academic cooperation and create a work environment suitable for the academics. This can be achieved by forming research teams to work on joint scientific projects and by allowing qualified academics to participate in teaching, supervising postgraduate students, and discussion committees. Providing positive organizational support can motivate the academics to perform better, exhibit responsible behavior, and become productive members of the college community

The Role of Fintech Payment Instruments in Improving Financial Inclusion

This study examines the role of Fintech payments instruments in evolving accounts ownership as- a master indicator of financial inclusion; to determine if their effectiveness differs according to the different income levels of countries. The sample of the study consists of a panel of twenty-two countries over the period 2010-2020. The database is gathered from the Global Findex; 2021 edition of World Bank. The account ownerships are regressed on Fintech instruments using (FMOLS) method. The results had shown a significant effect of digital remittances, debit and credit cards; and macroeconomic indicators on financial inclusion, in high and middle-income countries, indicating that Fintech payment instruments had been accelerated financial inclusion, but with different levels due to the variation in technological developments and low level of financial literacy. An insignificant effect of the S&P indicator across varying income countries had shown the need for more attention to Fintech and financial literacy to accelerate financial inclusion. In addition to that, countries should work to develop and strengthen of the communication and information infrastructure especially, in developing countries, in order to activate the role of financial technology

PATIENT'S SAFETY CULTURE: PRINCIPLES AND APPLICATIONS: REVIEW ARTICLE

This study was conducted to review the literature towards patient's safety culture in terms and applications. Patient's safety is an essential component of healthcare quality. Even with continuous alertness, health care providers face many challenges in today’s health care environment in trying to keep patients safe. Patient's safety is now a required subject that can provide feedback to the healthcare systems with the possibility of implementing improvement measures based on the identification of specific problems. The culture of patient's safety can be analyzed at different levels of the healthcare system, through identifying strengths and weaknesses that configure the way that healthcare professionals think, behave and approach their work. Continuous evolutions in healthcare increase the importance of establishing and maintaining a culture of patient's safety. Therefore research on safety culture is needed to raise awareness about the role of culture in promoting a safer environment. Patient's safety culture examines how the perceptions, behaviors, and competencies of individuals and groups determine an organization’s commitment, style, and proficiency in health and safety management and it is used by organizations to determine targets for interventions to improve patient's safety, evaluate the success of patient's safety interventions, fulfill regulatory requirements, and conduct benchmarking. Patient's safety culture is approached from different perspectives or dimensions such as reporting the frequency and severity of incidents, which so far are not taken into account by hospital staff. In this sense, an ongoing commitment must exist by management to promote and facilitate the culture of patient's safety by providing the necessary tools to identify the most prevalent cultural pattern

The Impact of Accreditation Standards in Developing Library and Information Science Master’s Degree Program in Jordan: A Comparative Study with American Library Association (ALA) Standards

Standards and their application are a tool to reach the required level of academic performance to ensure providing the society and labor market with a distinct level of graduates. Library science, as an academic field, is in dire need for such standards to raise the level of the scientific field and of functionality and library services. This is the ultimate goal of the field. This study evaluated Jordanian standards for Master Degree in Library Science through a comparison with the ALA standards. The study concluded that Jordanian standards are general for all postgraduate studies in all scientific fields, so there are no specific standards for the master’s program in library science. The Jordanian standards are issued by a commission which is not linked with the profession and this makes the standards lack too many necessary requirements for the scientific knowledge of libraries as a field of study and as a profession. Keywords: Standards; Master’s Degree; ALA standards; postgraduate studies; Jordan

Fuzzy control system review

Overall intelligent control system which runs on fuzzy, genetic and neural algorithm is a promising engine for large –scale development of control systems . Its development relies on creating environments where anthropomorphic tasks can be performed autonomously or proactively with a human operator. Certainly, the ability to control processes with a degree of autonomy is depended on the quality of an intelligent control system envisioned. In this paper, a summary of published techniques for intelligent fuzzy control system is presented to enable a design engineer choose architecture for his particular purpose. Published concepts are grouped according to their functionality. Their respective performances are compared. The various fuzzy techniques are analyzed in terms of their complexity, efficiency, flexibility, start-up behavior and utilization of the controller with reference to an optimum control system condition

Reaction kinetics of carbon dioxide with aqueous solutions of l-Arginine, Glycine & Sarcosine using the stopped flow technique

The use of amino acids as potential solvents for carbon dioxide (CO2) capture has been considered by a number of researchers. However, very little is known about the kinetics and mechanism of amino acids-CO2 reactions. In this work, we investigate the reactions of three amino acids (l-Arginine, Glycine and Sarcosine) with CO2 in aqueous media using stopped-flow conductivity technique. The experiments were performed at temperatures between 293 and 313K and amino acids concentrations were in the range of 0.05–0.2 molar. The overall rate constants (kov) was found to increase with increased amino acid concentration and solution temperature. Both zwitterion and termolecular mechanisms were used to model and interpret the data. However, the Zwitterion mechanism was found to be the preferred one. From the stopped-flow results at pH around 6, we found that neutral l-Arginine, Glycine and Sarcosine react with CO2(aq) with k(M−1s−1)=2.81×1010exp(−4482.9T(K)), k(M−1s−1)=3.29×1013exp(−8143.7T(K)) and k(M−1s−1)=3.90×1013exp(−7991.0T(K)) respectively. The corresponding activation energies are 37.28kJmol−1, 67.71kJmol−1 And 66.44kJmol−1 respectively. A comparison between the kinetics of the three amino acids showed that Arginine exhibits highest reaction rate with CO2 followed by Sarcosine and then Glycine. The technique and results obtained from this work can be used as strong tools in the development of efficient new solvents for the removal of CO2 from flue and industrial gases.This paper was made possible by an NPRP Grant # 7-1154-2-433 from the Qatar National Research Fund (a member of Qatar Foundation)

Simple Scenario of Photons Emission from Anti Charm–Gluon Interaction using QCD Theory

  In this work, the chromodynamics (QCD) theory was used to investigate the photon rate which was produced in interactions of anti-charm with gluon. The simple quantum scenario theory was implemented to give the rate equation that describes the collision of quark and gluon at a chemical potential  .The photon emission rate was evaluated from the anti-charm-gluon interaction of the cg →  dγ  collision at the temperature of the system in the range of 180 -  360 MeV with different critical temperatures (e.g. 116.575, 139.891, 157.377 and 174.863 MeV) with photons energy  GeV under the assumption that fugacity of quark and gluon  are   =0.08 and =0.02 respectively . The photon rate increases with decreasing the coupling of quark and gluon according to a decrease in the temperature of the system from 360 MeV to 180 MeV. The photon emission spectrum was calculated and discussed using a photon energy of 1GeV to 10GeV with different critical temperatures. In terms of QCD theory, the quantitative accomplishment was made for a unique six-flavor number nf = 4 + 2 of photon emission. The photon rate reaches minimum with photon energy E=10 GeV, it reflects the less coupling for the cg →  dγ interaction.