Influence Preceived Customer Value and Customer Satisfaction Against Customer Loyality (Case Studies in the Tourism Industry Three Star Hotel in Jepara)

Marketing in the twenty-first century experienced remarkable changes, with the inclusion of progress in the fieldof global information technology through the internet media. In this era many products / services that arepresented through the media, so that the consumer or customer before making a purchase will create aperceived value that customers (CPV) (Kotler, 2009: 134) about the product / service to be bought. The conceptof value is one of the basic elements of the theory of marketing (American Marketing Association, 2006 in AlbertGraf 2008). Identify and create customer value - understood as value for customers - regarded as an importantprerequisite for the success of the company in the future. Creating a loyal customer is the core of every business,one of the things that affect customer loyalty is to create value (Kotler, 2009: 134), the only value that can becreated company is the value derived from the customer, a value that is owned company now and the time willcome. A business is successful if it managed to obtain, maintain and grow the customer. In addition, factors thataffect customer loyalty (CL) is customer satisfaction (CS). This research applies the theory of Customer preceivedvalue via internet before choosing and buying services and hospitality and customer satisfaction after enjoyingthe hospitality of customer loyalty services at the three star hotel in Jepara. The purpose of this study was to testthe direct influence preceived Customer Value and Customer satisfaction to customer satisfaction on customersthree-star hotel in Jepara. Keywords: Customer preceived value, customer satisfaction, customer loyalty

LOYALITAS KONSUMEN

Industrial organizations which a mature stage, which deal with the limited prospects in keeping a high development number (Jarvis &Mayo, 1986) look for a way which they can use to prevent their market. One of the strategies which is identified has a connection with the consumen-supplier relation concept, in which the loyality programs are considered as the most important aspect (Palmer, 1994) In adopting the loyality programs, the companiy’s main focus is not for getting new consumens, but for getting the remained consumens’s loyality, and in the end, for increasing the relation of supplier and consumens (Zeitham/Bitner, 1996). This study discuss the definition, usage & loyality dimention

KEPUTUSAN PENUNDAAN KONSUMSI

Consumer engage in active decision time, which is time spent on    activities, and deciding where to purchase. Active decision time in consumer decisions and the extent of information search have been studied extensively. Thus is also important to study decision delay time in consumer decision making, which we define as the total elapsed time between need recognition and purchase. Decision delay time includes both active decision time and time the consumer spends on all other activities during the decision process.

PENGARUH INTERVENSI PELAYANAN DAN DISAIN FASILITAS PELAYANAN TERHADAP MINAT PEMBELIAN ULANG Studi pada Toko Alfa Mart Yogyakarta

This research is a replica of the impact of costumer service intervention & facility design on firm performance “By Sulek, Lind, and maruchek (1995) and “ An assessment of the relationship between service quality science and costumer satisfaction in the formation of costomer’s purchase intention” by Taylor & Baker (1994). The purpose of this replica researchis caused by the competition of a retail industry which increases rapidly and if the customer satisfaction doesn’t gat a retail attention, the selling & profiy marginlevel go downrapidly, so this research will test the factors which are related to the relaton of the custumer satisfaction that is done by the intervention and service facility design and then it will test the influence of interest/intention the replica done in this research is not the whole replica,but it is modified and adapted to the Indonesian condition specilly in Yogyakarta. 

PENGARUH STRATEGI KEUNGGULAN BERSAING DAN POSITIONING TERHADAP KINERJA (SURVEY PADA KOPERASI SERBA USAHA DI KABUPATEN SLEMAN YOGYAKARTA

Cooperatives in the national economy is expected to broaden the economic base and be able to provide a significant contribution in a accelerate structural change, namely improving the regional economy and local economic resilience, but in reality it is still not achievable. The Results of problem identification shows that it was because of the low performance of cooperatives. This is caused due to weak strategic competitive advantage and positioning strategy in developing its business. This research attempts to examine the influence strategies of competitive advantage and positioning strategy to performance on all-round cooperative effort in Sleman District, Yogyakarta. The results showed that the strategy has a significant competitive advantage on the performance of cooperatives. The strategic competitive advantage and positioning strategy significantly affects the performance. The Competitive advantage strategy mediated positioning advantages significantly affect the performanc. The effect of this relationship shows that the positioning strategy increases the influence of competitive advantage on the performance Of cooperatives. Key words: cooperative, competitive advantage, positioning and performance

The Influence of Consumer Perceptions and Attitudes towards Online Purchasing Decisions through Motivation on the Bukalapak Marketplace during the Covid-19 Pandemic (Study on Bukalapak Marketplace Consumers in Yogyakarta)

This study was made to examine the influence of consumer perceptions and attitudes towards online purchasing decisions through motivation on the Bukalapak marketplace during the covid 19 pandemic, this research was applied to Bukalapak consumers in Yogyakarta.  Based on the population and the selected sample, the sampling technique in this study uses the Non-Probability Sampling method, which is a sampling technique that does not provide equal opportunities or opportunities for each element or member of the population to be selected as samples. The considerations in taking the sample selected in this study were: having made a purchase at the Bukalapak marketplace during the Covid-19 pandemic, being in Yogyakarta when making a purchase and being at least 17 years old when making a purchase. The sample size that will be taken in this study is 100 respondents. The data taken is then processed using SmartPLS 3.2.9 software. And the results of this study are all independent variables have a significant positive effect on repurchase decisions

Pengaruh entrepreneurial orientation, market orientation dan innovation product terhadap market performance saat pandemi covid-19

Penelitian ini dilakukan untuk menganalisis pengaruh entrepreneurial orientation dan market orientation terhadap market performance saat pandemic Covid-19 pada UKM Mitra Bisnis Dinas Koperasi UKM di Yogyakarta yang di mediasi innovation product. Populasi pada penelitian ini berjumlah 75 UKM terdaftar di Dinas Koperasi UKM Yogyakarta yang berusaha dan melakukan perubahan usaha karena adanya Pandemi Covid-19. Penelitian ini merupakan penelitian sensus, sehingga seluruh anggota populasi menjadi sampel pada penelitian ini. Data hasil survei rensponden dianalisis menggunakan alat Smart PLS3.0. Hasil penelitian ini menunjukkan bahwa (1) entrepreneurial orientation berpengaruh positif dan signifikan terhadap market performance, (2) entrepreneurial orientation berpengaruh positif dan signifikan terhadap market performance melalui product innovation sebagai mediasi, (3) market orientation berpengaruh positif signifikan tehadap market performance, dan (4) market orientation berpengaruh positif signifikan terhadap market performance melalui product innovation sebagai mediasi. Implikasi pada penelitian ini bahwa entrepreneurial orientation, market orientation, dan product innovation merupakan salah satu hal penting yang harus dimiliki oleh pemilik UKM karena mampu meningkatkan kinerja pemasaran pada UKM, sehingga tingkat kinerja perusahaan menjadi lebih tinggi.Penelitian ini dilakukan untuk menganalisis pengaruh entrepreneurial orientation  dan market orientation terhadap market performance saat pandemic Covid-19 pada UKM Mitra Bisnis Dinas Koperasi UKM di Yogyakarta yang di mediasi innovation product. Populasi pada penelitian ini berjumlah 75 UKM terdaftar di Dinas Koperasi UKM Yogyakarta yang berusaha dan melakukan perubahan usaha karena adanya Pandemi Covid-19. Penelitian ini merupakan penelitian sensus, sehingga seluruh anggota populasi menjadi sampel pada penelitian ini. Data hasil survei rensponden dianalisis menggunakan alat Smart PLS3.0. Hasil penelitian ini menunjukkan bahwa (1) entrepreneurial orientation berpengaruh positif dan signifikan terhadap market performance, (2) entrepreneurial orientation berpengaruh positif dan signifikan terhadap market performance melalui product innovation sebagai mediasi, (3) market orientation berpengaruh positif signifikan tehadap market performance, dan (4) market orientation  berpengaruh positif signifikan terhadap market performance melalui product innovation sebagai mediasi. Implikasi pada penelitian ini bahwa entrepreneurial orientation, market orientation, dan product innovation merupakan salah satu hal penting yang harus dimiliki oleh pemilik UKM karena mampu meningkatkan kinerja pemasaran pada UKM, sehingga tingkat kinerja perusahaan menjadi lebih tinggi

Consumption Behavior of Organic Rice in Indonesia: Review of Modified Theory of Planned Behaviour

This research aims to inspect the concept of the Theory of Planned Behavior (TPB) on organic rice consumption in Indonesia. This study uses a positivism research paradigm with a quantitative approach. The research sample includes families who consume organic rice in Indonesia. As many as 250 people. The analysis device used is Structural Equation Modeling (SEM), which operated through the AMOS v 24.0 program. The outcomes of this research are: (1) Knowledge of organic rice and income has a substantial effect on the attitude of organic rice consumption; (2) Income does not affect the intention to consume organic rice; (3) Income does not affect consumption behavior of organic rice; (4) The attitude of organic rice consumption has a significant effect on the intention to consume organic rice; (5) Subjective norms take a significant impact on intention to consume organic rice; (6) The choice to consume organic rice has a substantial effect on the consumption behavior of organic rice; (7) There is an indirect effect of knowledge about organic rice on organic rice consumption behavior with organic rice consumption attitude and organic rice consumption intention as mediating variables; (8) Income has a substantial effect on organic rice consumption behavior by mediating the attitude of organic rice consumption and intention to consume organic rice; (9) Subjective norms have an indirect effect on organic rice consumption behavior with the intention of consuming organic rice as a mediation. This study can be used in TPB modification by adding to the constructs of knowledge and income as factors that influence attitudes. In this study, payment does not directly affect the intention and consumption behavior of organic assuming. Keywords: organic rice, attitudes, consumption intention, consumption behavior, subjective norms, knowledge and income DOI: 10.7176/EJBM/12-30-07 Publication date:October 31st 202