THE INFLUENCE OF SOCIAL INFLUENCE AND PEER INFLUENCE ON INTENTION TO PURCHASE IN E-COMMERCE

The development of information technology increases the number of active users of mobile phones and several platforms in it, such as ecommerce. Social groups and peers influence determining consumer behavior to make purchasing decisions on e-commerce. The purpose of this study was to determine the effect of social influence and peer influence on the intention to purchase on e-commerce which is supported by the theory of TPB (Theory of Planned Behavior) and TAM (Technology Acceptance Model). The data in the study were obtained from 338 students in Surabaya who had shopped through e-commerce. This study uses Confirmatory Factor Analysis to determine the validity and reliability of the construct and Partial Least Square in testing the relationship between the variables. The results of the analysis have proven that social influence and peer influence variables have a significant influence on attitudes towards using e-commerce and intention to purchase. Social and peer influence can influence behavior in making purchasing decisions among consumers, especially teenagers through trust, interaction, habits, recommendations, and information provided. This research is expected to provide knowledge to sellers in e-commerce for the development of marketing their products and services in the future

The Role of Soft Total Quality Management Towards Operational Performance at PT Sier

Every firm needs to adapt in the global business environment so that can still sustain in the midst of intense competition. One of the tools that can be used is using soft Total Quality Management (TQM). The purpose of this research is to analyse the role of soft TQM implementation towards operational performance at PT Surabaya Industrial Estate Rungkut (SIER). The variables that are used are soft TQM elements, that is, top management commitment, continuous improvement, training and education, customer focus, process management, workforce management, and supplier relationship. This research uses quantitative method through questionnaire. The population in this research are PT SIER employees with the level of position as an officer from logistics, SIER strategic business unit, and supporting service division. The sampling technique that is used is proportional stratified random sampling that then results the total sample of 72 people. Data is analysed using SEM-PLS method with SmartPLS 3 software. Based on the results of the research can be concluded that from all elements of soft TQM only top management commitment, customer focus, and supplier relationship that are found have positive and significant effect towards operational performance at PT SIER. Keywords: total quality management, soft total quality management, quality management, operational performance, industrial estat

PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN, DAN KEPERCAYAAN SEBAGAI MODERASI TERHADAP KEPUASAN PELANGGAN DAN LOYALITAS PELANGGAN DI UD.SUMBER TANI

The development of the agricultural business sector is currently experiencing a fairly positive increase. According to data from the Central Statistics Agency (BPS) provides information that agriculture is the highest contributor to national economic growth. Seeing good opportunities for agricultural business actors such as UD.Sumber Tani. The object used in this research is UD.Sumber Tani which was founded in 2003 in Ponorogo, East Java. This study aims to analyze the effect of product quality, service quality, and trust as a moderator on customer satisfaction and customer loyalty at UD.Sumber Tani. This study uses a quantitative approach. The population in this study are UD Sumber Tani customers. The sample used in the study was 60 respondents. The data was collected using a questionnaire method which was filled out using a Likert Scale with the Partial Least Square (PLS) analysis method and the SmartPLS 3.0 tool. The results of this study indicate that product quality has a significant effect on customer satisfaction, service quality has a significant effect on customer satisfaction, trust does not moderate the relationship between customer satisfaction and loyalty, customer satisfaction has a significant effect on customer loyalty at UD.Sumber Tani

ROLE ANALYSIS OF ELABORATION LIKELIHOOD MODEL IN INFLUENCES OF PURCHASING INTERESTS BY ONLINE, EMPIRICAL STUDY IN AUTHENTICSTORESBY

The number of online fraud is increasing in Indonesia, the main cause is customers who are tempted by low prices, so many online sellers are trying to increase consumer confidence by providing clear and complete information on their online stores. Through the Elaboration Likelihood Model theory, it will be seen whether customers prioritize emotions that will be represented by price sensitivity or affections represented by information transparency. This study aims to examine whether there is an influence between price sensitivity, information transparency, and buying interest for luxury goods. The object of this research is prospective buyers from AuthenticStoreSby. The sample collection method uses a purposive sampling of 130 people, which will be distributed online to Authenticstoresby followers in Indonesia. The SPSS application is used for multiple linear analysis of this study. The results of this study are price sensitivity and information transparency have a significant influence on consumer buying interest in luxury goods. However, information transparency does not significantly influence price sensitivity in luxury goods

Elaboration Of Sor Paradigm Using Information Transparency And Curiosity Variables Approach To Purchase Intention

This study uses S-O-R theory to determine the effect of Information Transparency and Curiosity on the Purchase Intention of the Comme business. This research is a quantitative research. Primary data is collected using questionnaires. The sampling technique uses purposive sampling with a total of 100 respondents. The results showed that Information Transparency has a significant effect on Curiosity and Curiosity has a significant effect on Purchase Intention. Based on the results of this study, the Comme business is expected to be able to consider the quality and quantity of information shared on Instagram which can affect consumer affection such as curiosity and thus increase consumer purchase interes

Pengaruh Social Media Marketing on Instagram Melalui Brand Awareness dan Purchase Intention Produk Mangkok Nusantara

Indonesia is a country that gets technologcal increase that impacts on social media and internet users get more increased annually . Social media also becomes one of the aspect that has very great effect in community environment. The parpose of this research is to research and analyze the effect of social media marketing on Instagram towards brand awareness and purchase intention of Mangkok Nusantara product. The method that is used in this research is quantitative. The population that is used is respondents who know the object of research, that is, Mangkok Nusantara, the sampling technique that is used is purposive sampling technique. The number of samples in this research is 130 respondents. The data collection method uses questionnaire method that uses Likert Scale with Partial Least Square (PLS) analysis method with helping tool of SmartPLS 3.0. The results of this research indicate that social media marketing affects significant on brand awareness, social media marketing affets significant on purchase intention, brand awareness affects significant on purchase intention, brand awareness mediates the relationship between social media marketing and purchase intention of Mangkok Nusantara product

The Effectiveness of Crowdfunding Promotions on Social Media in Affecting Donation Intention: An Exploratory Survey on Millennials

Social media has become an effective marketing tool, including donation-based crowdfunding platforms, to reach potential donors. The research aimed to analyze the effectiveness of social media promotion in affecting the online donation intention of millennial generations. With the S-O-R theory, the research used variables like content likeability (S), social media attributes (S), social media engagement (O), perceived credibility (O), and intention to donate (R). Then, quantitative measures were used by distributing questionnaires to the selected sample, and 152 responses were collected. The data were analyzed using SEM. The results show that intention to donate is indeed affected by social media engagement and perceived credibility. On the other hand, perceived credibility is affected by both content likeability and social media attributes. However, the results find that social media engagement is only affected by content likeability and is not influenced by social media attributes. The distinctive finding can be due to the different behavior shown by social media users toward fundraising platforms, as they only want to donate and rarely engage in the fundraiser’s social media. The research calls for further investigation using multidimensional constructs to evaluate the drivers of intention to donate. Alternatively, further research can also be conducted to analyze the behavioral differences between millennials and other generations

PEMBELAJARAN ENTREPRENEURSHIP GUNA MENUMBUHKAN INTENSI BERWIRAUSAHA PADA SISWA SISWI SMA TRIKARYA SURABAYA

Pendidikan entrepreneurship harus diajarkan sedari dini mengingat fakta di lapangan yang menunjukkan peningkatan jumlah pengangguran dan keterbatasan lapangan pekerjaan. Salah satu cara untuk mengatasi masalah tersebut adalah melalui pembelajaran entrepreneurship. Siswa di SMA Tri Karya diajarkan cara memulai sebuah bisnis yang berfokus pada identifikasi masalah yang ada di masyarakat sekitar mereka, kebutuhan yang timbul dari permasalahan tersebut hingga peluang bisnis yang tercipta. Metode menggunakan studi kasus yang kemudian dieksplorasi oleh siswa dan diakhiri dengan presentasi ideasi bisnis

Analisis pengaruh celebrity endorser credibility dan brand credibility terhadap customer-based brand equality: telaah pada celebrity endorser maybelline Indonesia

Keadaan pasar yang semakin kompetitif membuat banyak perusahaan harus bekerja keras memikirkan cara untuk membuat produknya sukses dan laku di pasaran. Promosi merupakan hal penting yang harus dilakukan oleh perusahaan agar konsumen mendapatkan informasi tentang produk. Maybelline sebagai salah satu perusahaan kosmetik internasional menggunakan celebrity endorser dalam promosi produknya. Penelitian ini akan membahas mengenai Celebrity Endorser Credibility dan Brand Credibility yang mempengaruhi Customer-Based Brand Equity dengan objek penelitian adalah Maybelline dengan Sherina Munaf sebagai celebrity endorser Maybelline Indonesia. Penelitian ini merupakan penelitian deskriptif dan kuantitatif. Data yang digunakan adalah data primer yang dikumpulkan melalui survei menggunakan kuesioner dengan metode pengambilan sampel yaitu judgemental sampling. Teknik analisis data yang digunakan peneliti adalah analisis regresi serta beberapa pengujian seperti uji validitas dan reliabilitas dan uji asumsi klasik dengan menggunakan software SPSS 19.0 dalam pengolahan data. Hasil penelitian membuktikan bahwa Celebrity Endorser Credibility dan Brand Credibility berpengaruh terhadap Customer-Based Brand Equity Maybelline