International and domestic tourists' "a priori" and "in situ" image differences and the impact of direct destination experience on destination image: the case of Linz, Austria

A profound understanding of destination image and its determinants is of significance for destinations aiming to effectively position themselves in the tourism market. However, existing research on destination image formation has mainly focused on the “a priori” and “a posteriori” stages and paid only limited attention to the “in situ” stage. To fill in this gap, this study examines the effect direct destination experience and visitors’ nationality (domestic vs. international), have on both “pre-travel” and “in-situ” cognitive and affective elements of image. The study was conducted using 400 international and domestic visitors to Linz, Austria. The findings indicate that there are significant differences in the way domestic and international tourists perceive Linz as a tourist destination both prior and during the actual experience. The study also provides empirical evidence that direct destination experience plays a major role in destination image formation, irrespectively of individual’s nationality. The theoretical and practical implications of these findings are also discussed

The impact of visitors' experience intensity on in-situ destination image formation

Purpose – This study aims to shed some light on destination image formation by exploring whether image is altered as a result of tourists’ experience intensity with a destination. Design/methodology/approach – A visitor experience intensity index was developed based on the amount of events and attractions visitors have already attended/visited or were planning to attend/visit during their stay. The data was collected using self-administered questionnaires and the total sample consisted of 400 tourists in Linz, Austria. Principal Component Analysis, MANOVA and Discriminant Analysis were applied to analyse the data. Findings – The findings indicate that the higher the experience intensity score, the more favourable the cognitive and affective evaluations of destination image, indicating that tourists’ experiences are central in the formation of the in-situ image. Research limitations/implications – The ‘level of psychological involvement’ with the destination should be considered by future studies, as this paper focused on level of experience intensity. Practical implications – This paper supports the effective and innovative solutions for place marketing and branding of tourist destinations such as promoting experiences that further enhance destination image. The study also assists places with bad reputation or negative image, like the selected case study (Linz, Austria), in repositioning themselves as attractive experience providers. Originality/value – The paper’s originality lies in applying ‘mere exposure theory’ in tourism and using an innovative way of measuring tourists’ experience through an intensity index. The study addresses a significant, but still neglected image determinant, that of experience intensity, contributing to a better understanding of the in situ destination image formation process

Dopamine Signaling Is Critical for Supporting Cue-Driven Behavioral Control

Mesolimbic dopamine has been implicated in reward learning. Fischbach-Weiss and Janak (this issue) use optogenetics to attenuate dopamine signaling and study its role in cue-driven motivated behaviour

The serial blocking effect: a testbed for the neural mechanisms of temporal-difference learning

Temporal-difference (TD) learning models afford the neuroscientist a theory-driven roadmap in the quest for the neural mechanisms of reinforcement learning. The application of these models to understanding the role of phasic midbrain dopaminergic responses in reward prediction learning constitutes one of the greatest success stories in behavioural and cognitive neuroscience. Critically, the classic learning paradigms associated with TD are poorly suited to cast light on its neural implementation, thus hampering progress. Here, we present a serial blocking paradigm in rodents that overcomes these limitations and allows for the simultaneous investigation of two cardinal TD tenets; namely, that learning depends on the computation of a prediction error, and that reinforcing value, whether intrinsic or acquired, propagates back to the onset of the earliest reliable predictor. The implications of this paradigm for the neural exploration of TD mechanisms are highlighted

Retrieval-mediated learning involving episodes requires synaptic plasticity in the hippocampus

A novel association can form between two memories even when the events to which they correspond are not physically present. For example, once an integrated memory has formed that binds the (when, where, and what) components of an event together, this memory can be triggered by one of its components, and updated with coincident information in the environment. The neural basis of this form of retrieval-mediated learning is unknown. Here, we show, for the first time, that NMDA receptors in the rat hippocampus are required for retrieval-mediated learning involving episodes, but not for the expression of such learning or for retrieval-mediated learning involving simple associations between the components of episodes. These findings provide a novel insight into learning processes that serve the desirable function of integrating stored information with new information, but whose operation might also provide a substrate for some of the cognitive symptoms of schizophrenia and Alzheimer's disease

Idylls of socialism : the Sarajevo Documentary School and the problem of the Bosnian sub-proletariat

This historical overview of the Sarajevo Documentary School considers the films, in the light of their recent re-emergence, as indicative of both the legacy of socialist realism (even in the context of Yugoslav media) and attempted social engineering in the Bosnia of the 1960s and 1970s. The argument is made that the documentaries, despite their questionable aesthetic status (in respect of cinma-vrit and ethnography) and problematic ideological strategies and attempted interventions, document a history and offer insights that counter the prevailing revisionist trends in the presentation of Eastern and Central European history

Different methods of fear reduction are supported by distinct cortical substrates

Understanding how learned fear can be reduced is at the heart of treatments for anxiety disorders. Tremendous progress has been made in this regard through extinction training in which the aversive outcome is omitted. However, current progress almost entirely rests on this single paradigm, resulting in a very specialized knowledgebase at the behavioural and neural level of analysis. Here, we used a dual-paradigm approach to show that different methods that lead to reduction in learned fear in rats are dissociated in the cortex. We report that the infralimbic cortex has a very specific role in fear reduction that depends on the omission of aversive events but not on overexpectation. The orbitofrontal cortex, a structure generally overlooked in fear, is critical for downregulating fear when novel predictions about upcoming aversive events are generated, such as when fear is inflated or overexpected, but less so when an expected aversive event is omitted

The Importance of Correlations and Fluctuations on the Initial Source Eccentricity in High-Energy Nucleus-Nucleus Collisions

In this paper, we investigate various ways of defining the initial source eccentricity using the Monte Carlo Glauber (MCG) approach. In particular, we examine the participant eccentricity, which quantifies the eccentricity of the initial source shape by the major axes of the ellipse formed by the interaction points of the participating nucleons. We show that reasonable variation of the density parameters in the Glauber calculation, as well as variations in how matter production is modeled, do not significantly modify the already established behavior of the participant eccentricity as a function of collision centrality. Focusing on event-by-event fluctuations and correlations of the distributions of participating nucleons we demonstrate that, depending on the achieved event-plane resolution, fluctuations in the elliptic flow magnitude $v_2$ lead to most measurements being sensitive to the root-mean-square, rather than the mean of the $v_2$ distribution. Neglecting correlations among participants, we derive analytical expressions for the participant eccentricity cumulants as a function of the number of participating nucleons, \Npart,keeping non-negligible contributions up to \ordof{1/\Npart^3}. We find that the derived expressions yield the same results as obtained from mixed-event MCG calculations which remove the correlations stemming from the nuclear collision process. Most importantly, we conclude from the comparison with MCG calculations that the fourth order participant eccentricity cumulant does not approach the spatial anisotropy obtained assuming a smooth nuclear matter distribution. In particular, for the Cu+Cu system, these quantities deviate from each other by almost a factor of two over a wide range in centrality.Comment: 18 pages, 10 figures, submitted to PR

System Size, Energy and Centrality Dependence of Pseudorapidity Distributions of Charged Particles in Relativistic Heavy Ion Collisions

We present the first measurements of the pseudorapidity distribution of primary charged particles in Cu+Cu collisions as a function of collision centrality and energy, \sqrtsnn = 22.4, 62.4 and 200 GeV, over a wide range of pseudorapidity, using the PHOBOS detector. Making a global comparison of Cu+Cu and Au+Au results, we find that the total number of produced charged particles and the rough shape (height and width) of the pseudorapidity distributions are determined by the number of nucleon participants. More detailed studies reveal that a more precise matching of the shape of the Cu+Cu and Au+Au pseudorapidity distributions over the full range of pseudorapidity occurs for the same Npart/2A value rather than the same Npart value. In other words, it is the collision geometry rather than just the number of nucleon participants that drives the detailed shape of the pseudorapidity distribution and its centrality dependence at RHIC energies.Comment: Submitted to Physical Review Letter