Computational Hydraulics

Computational Hydraulics introduces the concept of modeling and the contribution of numerical methods and numerical analysis to modeling. It provides a concise and comprehensive description of the basic hydraulic principles, and the problems addressed by these principles in the aquatic environment. Flow equations, numerical and analytical solutions are included. The necessary steps for building and applying numerical methods in hydraulics comprise the core of the book and this is followed by a report of different example applications of computational hydraulics: river training effects on flood propagation, water quality modelling of lakes and coastal applications. The theory and exercises included in the book promote learning of concepts within academic environments.  Sample codes are made available online for purchasers of the book. Computational Hydraulics is intended for under-graduate and graduate students, researchers, members of governmental and non-governmental agencies and professionals involved in management of the water related problems.

Comunicarea de marketing – o analiza din perspectiva evolutiei opticii de marketing

Comunicarea de marketing a devenit un fenomen extrem de important prin amploarea si implicatiile sale asupra vietii organizatiilor si a societatii in general. Succesul unei organizatii, atat din punct de vedere economic si financiar, cat si pe plan social, este conditionat de modul in care managerii organizatiei abordeaza problemele legate de initierea si derularea procesului de comunicare. Atat din punct de vedere practic, cat si pe plan conceptual, comunicarea de marketing s-a dezvoltat in stransa legatura cu filosofia de marketing. Daca vechiului concept de marketing ii corespunde o comunicare rationala, axata pe produs si pe caracteristicile fizice ale acestuia, noul concept de marketing determina organizatiile sa-si modifice discursul, introducand comunicarea bazata pe argumente emotionale. In acest context, rolul marcii, ca vector comunicational, devine esential.comunicarea integrata de marketing, integrated marketing communications, comunicarea corporativa, corporate communication, promovare, promotion, publicitate, advertising, marca, brand

Computational Hydraulics

Computational Hydraulics introduces the concept of modeling and the contribution of numerical methods and numerical analysis to modeling. It provides a concise and comprehensive description of the basic hydraulic principles, and the problems addressed by these principles in the aquatic environment. Flow equations, numerical and analytical solutions are included. The necessary steps for building and applying numerical methods in hydraulics comprise the core of the book and this is followed by a report of different example applications of computational hydraulics: river training effects on flood propagation, water quality modelling of lakes and coastal applications. The theory and exercises included in the book promote learning of concepts within academic environments.  Sample codes are made available online for purchasers of the book. Computational Hydraulics is intended for under-graduate and graduate students, researchers, members of governmental and non-governmental agencies and professionals involved in management of the water related problems.

THE MARKETING OF THE LOCAL COMMUNITIES AS A TOOL FOR SUPPORTING THEIR SUSTAINABLE DEVELOPMENT

The sustainable development of the local communities represents a rathersensitive topic, that incorporates and integrates elements related to the both concepts:‘sustainable development‘, respectively ‘local communities‘. If an amount of marketing isadded, things tend to become more complex, and, definitely, more complicated. The paperintends to answer, based on the information already available in the literature, to thefollowing questions: what is a local community? What is the meaning of the sustainabledevelopment of a local community? Does marketing contribute to and support the sustainabledevelopment of the local communities? The answers to these questions are aimed to providethe appropriate background for defining the concept of marketing of the local communitiesand for the identification of the ways this concept may be employed in order to support thesustainable development of the local communities.Marketing, Local communities, Sustainable development

Racial residential segregation, socioeconomic disparities, and the White-Black survival gap.

ObjectiveTo evaluate the association between racial residential segregation, a prominent manifestation of systemic racism, and the White-Black survival gap in a contemporary cohort of adults, and to assess the extent to which socioeconomic inequality explains this association.DesignThis was a cross sectional study of White and Black men and women aged 35-75 living in 102 large US Core Based Statistical Areas. The main outcome was the White-Black survival gap. We used 2009-2013 CDC mortality data for Black and White men and women to calculate age-, sex- and race adjusted White and Black mortality rates. We measured segregation using the Dissimilarity index, obtained from the Manhattan Institute. We used the 2009-2013 American Community Survey to define indicators of socioeconomic inequality. We estimated the CBSA-level White-Black gap in probability of survival using sequential linear regression models accounting for the CBSA dissimilarity index and race-specific socioeconomic indicators.ResultsBlack men and women had a 14% and 9% lower probability of survival from age 35 to 75 than their white counterparts. Residential segregation was strongly associated with the survival gap, and this relationship was partly, but not fully, explained by socioeconomic inequality. At the lowest observed level of segregation, and with the Black socioeconomic status (SES) assumed to be at the White SES level scenario, the survival gap is essentially eliminated.ConclusionWhite-Black differences in survival remain wide notwithstanding public health efforts to improve life expectancy and initiatives to reduce health disparities. Eliminating racial residential segregation and bringing Black socioeconomic status (SES) to White SES levels would eliminate the White-Black survival gap