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- 'Elsevier BV'
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- 'Elsevier BV'
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- 'Elsevier BV'
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- Egea
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Il marketing impatta o meno sulle performance aziendali? L’investimento in competenze di Marketing & Sales genera ritorni per le imprese? La risposta che emerge da questo volume è certa. Il marketing conta davvero, perché guida le scelte strategiche delle imprese e perché impatta direttamente sui loro indicatori economico-finanziari, attraverso competenze e metriche adeguat
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- 'Oxford University Press (OUP)'
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- 'Elsevier BV'
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- Publication venue
- 'Elsevier BV'
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- Publication venue
- 'Elsevier BV'
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- Publication venue
- 'Elsevier BV'
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