Personalised Content in Mobile Applications and Purchase Intentions: An Exploratory Study

This study aims to examine how personalised content affects consumers’ purchase intentions in the mobile beauty shopping applications within the UK. Based on previous studies personalised content on mobile beauty applications influences consumer behaviour in terms of mobile application convenience, m-loyalty and emotions. In-depth semi-structured interviews were conducted with 12 females between the ages of 18-35 who live in the UK. According to the results, personalised content has a positive influence on both mobile convenience and m-loyalty while for emotions the influence is both positive and negative. Moreover, findings also suggested that the personalisation-privacy paradox can prevent consumers from making a purchase. The study provides suggestions towards m-retailers and managers in relation to m-commerce and beauty mobile applications. Findings also offer an insight with regards to how m-retailers can successfully incorporate personalised content to increase consumers’ retention and eventually their profitability

Assessing service quality and customer behavioral responses in hospital outpatient services: a formative measurement approach

Purpose – In contrast to the reflective approach of service quality measurement, this paper proposes and validates a parsimonious multidimensional second-order formatively measured model of service quality for primary healthcare services provided by hospital outpatient departments. The index’s empirical validity is examined by investigating the strength of its relationship with certain behavioral responses such as patient satisfaction and behavioral intentions.  Design/methodology/approach - Data were collected through a stratified random sampling from eight hospital outpatient departments in Greece. Covariance-based structural equation modelling techniques were used to validate the proposed service quality index and further investigate its effect on patient satisfaction and behavioral intention.  Findings - The data analysis indicated that the proposed formative index is fully functional with medical care being the factor mostly contributes to service quality perception, followed by administrative service and staff performance, facilities condition and nursing care. It, further, confirmed the partial mediating role of satisfaction as it enhances the high impact of service quality on behavioral intentions. Research limitations – The relationships among hospital outpatient departments service quality, patient satisfaction and behavioral intentions were validated with data from one country and a healthcare system which is state driven and funded.  Practical implications - An understanding of hospital primary healthcare service quality formation is important to healthcare decision makers because it offers them the opportunity to consider patients’ needs and wants and take the appropriate actions for improving the relevant underling procedures in a more efficient manner in order to achieve favorable behavioral responses.  Originality/value - The paper manages to propose and empirically evaluate a formatively measured approach of service quality and investigate the effects of the proposed index on patient satisfaction and behavioral intention, especially in the hospital outpatient services context in Greece

Radical product sustainability oriented innovation (soi) and triple-bottom-line (3bl) performance: findings from Malaysian and Singaporean B2B firms

Despite the ongoing debate, there is an absence of research in finding the relationship between radical product sustainability-oriented innovation (SOI) and firm’s triple-bottom-line (3BL) performance. While radical product SOIs may lead to 3BL performance, they may also be fraught with commercialization risks and uncertainty. This study aims to examine the relationship between radical product SOI and firm’s 3BL performance in a business-to-business (B2B) context with a mediating variable – radical innovation uncertainty. Using a multi-informant approach, survey data were collected from 187 Malaysian and Singaporean privately-owned B2B firms involved in R&D and NPD activities, provided by 326 R&D and marketing managers. The radical product SOI was found to have a significant positive effect on radical innovation uncertainty, which is negatively related to 3BL performance dimensions i.e., environmental, social, and financial. Moreover, this study examines the moderated-mediation effect by industry type, service vs. manufacturing: it moderates the negative mediation effect of radical innovation uncertainty, and this effect is weaker for service firms compared to manufacturing firms. The findings offer clear guidelines to B2B managers for the marketing and development of radical product SOI and facilitate firms’ 3BL performance. The study also acknowledges its limitations and suggests potential avenues for future research

Re-assessing the influence of mental intangibility on consumer decision making

The present paper explores the influence of mental intangibility on the size of the consideration set, both on tangible products and services. This research also examines the moderating effect of purchase involvement and objective knowledge on the set. Two experimental studies were conducted to examine these relations. Overall, the results indicate that mental intangibility positively influences the size of the consideration set, regardless of the offering type (product or service). This effect is stronger in low levels of knowledge. Consumer involvement does not seem to have a moderating effect on this relation. This study’s implications and recommendations for future research are also discussed

Determinants of physicians' purchase intention for innovative services: Integrating professional characteristics with technology acceptance model and theory of planned behaviour

© 2015 Imperial College Press. This paper seeks to explore the factors that influence physicians' purchase intention for supplementary professional services that have been recently introduced to the market. For that reason, a model has been developed and empirically tested using data collected from 100 physicians regarding an innovative e-detailing service. Results show that physicians' purchase intention is significantly influenced by five factors. Three of them derive from the integration of Technology Acceptance Model (TAM) with the Theory of Planned Behaviour (TPB), i.e., perceived usefulness, perceived ease of use and professional image. The rest, namely work experience, working status and innovativeness, refer to physicians' professional characteristics. Work experience and innovativeness were found to have a significant effect on physicians' perceptions of the innovative service, whereas, physicians' current working status was not found to have significant influence on either their perceptions of the innovative service or their purchase intention