1,422 research outputs found

    Ample consumption period available until use-by dates: a potential, marketing position for store brands

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    Traditionally store brands in Australia are viewed with suspicion in regard to their quality and are usually purchased because of the "value for money" that they offer. Australian supermarket majors are considering introducing a new suite of store brands in the higher price brackets. The danger of moving upscale however is that these store brands are relinquishing their value for money appeal and will come head to head with the manufactured brands. Store brands will now require some quality dimension to compete. This paper after studying the attitudes and behavioural response of grocery shoppers to use by dates, is proposing that that the promise of "generous" use-by dates as a surrogate for quality, could be considered as a positioning plank to promote store brands as alternatives to manufactured brands. Logit analysis is employed to explain shoppers' perception and response to use-by dates, of products that they regularly buy, and of alternative products which they have never bought before if the use-by dates of their regular items are perceived to be too shor

    Redesigning the 'choice architecture' of hospital prescription charts: a mixed methods study incorporating in situ simulation testing.

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    Objectives: To incorporate behavioural insights into the user-centred design of an inpatient prescription chart (Imperial Drug Chart Evaluation and Adoption Study, IDEAS chart) and to determine whether changes in the content and design of prescription charts could influence prescribing behaviour and reduce prescribing errors. Design: A mixed-methods approach was taken in the development phase of the project; in situ simulation was used to evaluate the effectiveness of the newly developed IDEAS prescription chart. Setting: A London teaching hospital. Interventions/methods: A multimodal approach comprising (1) an exploratory phase consisting of chart reviews, focus groups and user insight gathering (2) the iterative design of the IDEAS prescription chart and finally (3) testing of final chart with prescribers using in situ simulation. Results: Substantial variation was seen between existing inpatient prescription charts used across 15 different UK hospitals. Review of 40 completed prescription charts from one hospital demonstrated a number of frequent prescribing errors including illegibility, and difficulty in identifying prescribers. Insights from focus groups and direct observations were translated into the design of IDEAS chart. In situ simulation testing revealed significant improvements in prescribing on the IDEAS chart compared with the prescription chart currently in use in the study hospital. Medication orders on the IDEAS chart were significantly more likely to include correct dose entries (164/164 vs 166/174; p=0.0046) as well as prescriber's printed name (163/164 vs 0/174; p<0.0001) and contact number (137/164 vs 55/174; p<0.0001). Antiinfective indication (28/28 vs 17/29; p<0.0001) and duration (26/28 vs 15/29; p<0.0001) were more likely to be completed using the IDEAS chart. Conclusions: In a simulated context, the IDEAS prescription chart significantly reduced a number of common prescribing errors including dosing errors and illegibility. Positive behavioural change was seen without prior education or support, suggesting that some common prescription writing errors are potentially rectifiable simply through changes in the content and design of prescription charts

    Optimal discrete stopping times for reliability growth tests

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    Often, the duration of a reliability growth development test is specified in advance and the decision to terminate or continue testing is conducted at discrete time intervals. These features are normally not captured by reliability growth models. This paper adapts a standard reliability growth model to determine the optimal time for which to plan to terminate testing. The underlying stochastic process is developed from an Order Statistic argument with Bayesian inference used to estimate the number of faults within the design and classical inference procedures used to assess the rate of fault detection. Inference procedures within this framework are explored where it is shown the Maximum Likelihood Estimators possess a small bias and converges to the Minimum Variance Unbiased Estimator after few tests for designs with moderate number of faults. It is shown that the Likelihood function can be bimodal when there is conflict between the observed rate of fault detection and the prior distribution describing the number of faults in the design. An illustrative example is provided

    Quenched QCD at finite density

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    Simulations of quenched QCDQCD at relatively small but {\it nonzero} chemical potential ÎŒ\mu on 32×16332 \times 16^3 lattices indicate that the nucleon screening mass decreases linearly as ÎŒ\mu increases predicting a critical chemical potential of one third the nucleon mass, mN/3m_N/3, by extrapolation. The meson spectrum does not change as ÎŒ\mu increases over the same range, from zero to mπ/2m_\pi/2. Past studies of quenched lattice QCD have suggested that there is phase transition at ÎŒ=mπ/2\mu = m_\pi/2. We provide alternative explanations for these results, and find a number of technical reasons why standard lattice simulation techniques suffer from greatly enhanced fluctuations and finite size effects for ÎŒ\mu ranging from mπ/2m_\pi/2 to mN/3m_N/3. We find evidence for such problems in our simulations, and suggest that they can be surmounted by improved measurement techniques.Comment: 23 pages, Revte

    The pupil's response to affective pictures: Role of image duration, habituation, and viewing mode

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    The pupil has been shown to be sensitive to the emotional content of stimuli. We examined this phenomenon by comparing fearful and neutral images carefully matched in the domains of luminance, image contrast, image color, and complexity of content. The pupil was more dilated after viewing affective pictures, and this effect was (a) shown to be independent of the presentation time of the images (from 100–3,000 ms), (b) not diminished by repeated presentations of the images, and (c) not affected by actively naming the emotion of the stimuli in comparison to passive viewing. Our results show that the emotional modulation of the pupil is present over a range of variables that typically vary from study to study (image duration, number of trials, free viewing vs. task), and encourages the use of pupillometry as a measure of emotional processing in populations where alternative techniques may not be appropriate

    Minimum error discrimination of Pauli channels

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    We solve the problem of discriminating with minimum error probability two given Pauli channels. We show that, differently from the case of discrimination between unitary transformations, the use of entanglement with an ancillary system can strictly improve the discrimination, and any maximally entangled state allows to achieve the optimal discrimination. We also provide a simple necessary and sufficient condition in terms of the structure of the channels for which the ultimate minimum error probability can be achieved without entanglement assistance. When such a condition is satisfied, the optimal input state is simply an eigenstate of one of the Pauli matrices.Comment: 8 pages, no figure

    Analytic Solution for the Critical State in Superconducting Elliptic Films

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    A thin superconductor platelet with elliptic shape in a perpendicular magnetic field is considered. Using a method originally applied to circular disks, we obtain an approximate analytic solution for the two-dimensional critical state of this ellipse. In the limits of the circular disk and the long strip this solution is exact, i.e. the current density is constant in the region penetrated by flux. For ellipses with arbitrary axis ratio the obtained current density is constant to typically 0.001, and the magnetic moment deviates by less than 0.001 from the exact value. This analytic solution is thus very accurate. In increasing applied magnetic field, the penetrating flux fronts are approximately concentric ellipses whose axis ratio b/a < 1 decreases and shrinks to zero when the flux front reaches the center, the long axis staying finite in the fully penetrated state. Analytic expressions for these axes, the sheet current, the magnetic moment, and the perpendicular magnetic field are presented and discussed. This solution applies also to superconductors with anisotropic critical current if the anisotropy has a particular, rather realistic form.Comment: Revtex file and 13 postscript figures, gives 10 pages of text with figures built i

    Position-momentum local realism violation of the Hardy type

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    We show that it is, in principle, possible to perform local realism violating experiments of the Hardy type in which only position and momentum measurements are made on two particles emanating from a common source. In the optical domain, homodyne detection of the in-phase and out-of-phase amplitude components of an electromagnetic field is analogous to position and momentum measurement. Hence, local realism violations of the Hardy type are possible in optical systems employing only homodyne detection.Comment: 10 pages, no figures, to be published in Physical Review
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