38 research outputs found
NeuMa - the absolute Neuromarketing dataset en route to an holistic understanding of consumer behaviour
Neuromarketing is a continuously evolving field that utilises neuroimaging technologies to explore consumers’ behavioural responses to specific marketing-related stimulation, and furthermore introduces novel marketing tools that could complement the traditional ones like questionnaires. In this context, the present paper introduces a multimodal Neuromarketing dataset that encompasses the data from 42 individuals who participated in an advertising brochure-browsing scenario. In more detail, participants were exposed to a series of supermarket brochures (containing various products) and instructed to select the products they intended to buy. The data collected for each individual executing this protocol included: (i) encephalographic (EEG) recordings, (ii) eye tracking (ET) recordings, (iii) questionnaire responses (demographic, profiling and product related questions), and (iv) computer mouse data. NeuMa dataset has both dynamic and multimodal nature and, due to the narrow availability of open relevant datasets, provides new and unique opportunities for researchers in the field to attempt a more holistic approach to neuromarketing
Relação da idade na presença de bactérias resistentes a antimicrobianos em rebanhos leiteiros no Rio Grande do Sul
It is possible to reduce antimicrobial consumption by improving biosecurity and welfare at pig farms?
High biosecurity and welfare standards in fattening pig farms are associated with reduced antimicrobial use
202
Biosecurity levels of pig fattening farms from four EU countries and links with the farm characteristics
Environment-, health-, performance- and welfare-related parameters in pig barns with natural and mechanical ventilation
Factors associated with specific health, welfare and reproductive performance indicators in pig herds from five EU countries
Short Communication: effect of positive handling of sows on litter performance and pre-weaning piglet mortality
Animal welfare and health-improving business and policy options leading to value consequences
201