Me, Myself, and Future Generations: The Role of Affinity and Effectiveness in the Creation of Consumer Environmental Stewardship (CENS)

Policymakers, consumer advocate groups, and researchers agree that consumers need to increase their proenvironmental behaviors if a decent standard of living is to be ensured for future generations. Despite high levels of environmental concern, consumers still refrain from large-scale adoption of proenvironmental behaviors. Social marketers agree that a change in attitudes is not enough to stimulate the necessary behavioral change and are looking for ways to help consumers overcome the costs (e.g., price premiums, inconvenience) that are often associated with proenvironmental behaviors. Currently, consumers often see proenvironmental behavior as a trade-off between short-term personal benefits and longer term collective benefits. The authors contribute to the social marketing literature on proenvironmental behavior by introducing the concept of Consumer Environmental Stewardship (CENS), which centers on the use of intrinsic motivation to stimulate a personal sense of responsibility for the environment. The findings, based on a survey and three experiments, show that the stimulation of consumers’ affinity with future generations (AFGs) and perceived consumer effectiveness (PCE) can help to promote CENS, which in turn raises proenvironmental behaviors. However, this research also shows that increasing levels of AFGs can backfire and result in lower levels of CENS, if consumers experience low levels of PCE

Pengaruh Experiental Marketing Dan Emotional Marketing Terhadap Keputusan Pembelian (Survei Konsumen Sepatu Nike Di Indonesia Dan Di Malaysia)

This research aims to understandOand determineOthe influence of variable experiential_marketing and emotional marketing on purchasePdecision partially, and to understand and{{determine the differences from the influence of experiential2marketing and9emotional marketing on purchase decision between consumer in Indonesia and in Malaysia. Type of thisjresearch))is 0explanatory research_with quantitativeplapproach. This researchddhave ajkvariables, there aref is Experient Marketing,Emotional Marketing, and Purchase Decision. Population inothis research is consumer Nike shoes in Indonesia and in Malaysia. The sample used in this research was 113 peoples, then sampling technique uses quota sampleand data collection methods questionnaire method. Data analysis on this research used by regression analysis and independentdfsample t-test. The resultsdjof independent sample t-test is, Experiential Marketing has significant influence to Purchase Decision, and also Emotional Marketing has significant influence to Purchase Decision. The result from independent sample t-test shows there is no significant differences of experiential marketing and emotional marketing influence on purchase decision betwee n Indonesian consumer and Malaysian consumer. Based on the result, Nike should increase their design of the shoes in order to get attention from consumer and increasing positive experience, also Nike should do an emotional approaching for their consumer by maintain their brand. Keyword: Experiential Marketing,_Emotional Marketing, Purchase Decision,Indonesia, Malaysia ABSTRAK Tujuan pada penelitian kali ini,untuk mengetahui dandfhmenjelaskanffpengaruhfjexperiential marketingdanfjemotional marketing terhadap variabel keputusan pembelian secaraparsial,jfdan juga untuk mengetahui & dan menjelaskan perbedaan pengaruh experient marketing dan juga emotional marketing terhadap & keputusan pembelian antara konsumen di Indonesia dan di Malaysia. Penelitian kali ini berupa penelitian penjelasan menggunakan pendekatan kuantitatif. Penelitian kali ini mempunyai variabel, yakni Experiential Marketing, Emotional Marketing, dan Keputusan Pembelian. Populas penelitian ini adalah konsumen sepatu Nike Indonesiadan di Malaysia. Sampel yang digunakan dalam penelitian ini sebanyak 113 orang responden yang diambil, dan teknik pengambilannya berupa sampel kuota dan metode pengumpulan data menggunakan angket. Analisis data yang digunakan & adalah analisis regresi linier dan indepent sample t-test. Hasil analisis kali ini didapatkan bahwa terdapat sebuah pengaruh signifikan antara variabel Experiential Marketing terhadap Keputusan Pembelian, dan juga pada variabel Emotional Marketing terhadap Keputusan Pembelian. Hasil analisis uji beda independent t-test menujukkan tidak terdapat perbedaan pengaruh yang signifikan pada experiential marketing dan juga emotional_marketing terhadap keputusan pembelian antara konsumen di Indonesia dan di Malaysia. Berdasarkan hasil penelitian ini sebaiknya Nike diharapkan mampu meningkatkan model sepatunya untuk menarik konsumen dan menambah pengalaman positif kosumen, dan mendekatkan kepada sisi emosional konsumen melalui pendekatan merek_Nike.Inc Kata kunci: Experiential Marketing,Emotional Marketing, Purchase Decision, Indonesia, MalaysiaKeyword: Experiential Marketing,_Emotional Marketing, Purchase Decision,Indonesia, Malaysia ABSTRAK Tujuan pada penelitian kali ini,untuk mengetahui dandfhmenjelaskanffpengaruhfjexperiential marketingdfdanfjemotional marketing terhadap variabelfjkeputusanfjpembelianfjdsecara_parsial,jfdan juga untuk mengetahui&&danhkmenjelaskan perbedaanfjhpengaruh*experientialjkmarketing dan jugaoemotional marketingdhterhadap&keputusan pembelianooantara konsumen di Indonesia dan di Malaysia. Penelitian kali ini berupa penelitian penjelasan_menggunakan pendekatan kuantitatif. Penelitian_kali ini mempunyai variabel, yakni Experiential Marketing, Emotional Marketing, dan Keputusan Pembelian. Populasidjdpenelitiandjinidhdadalah konsumendjsepatu_Nikeujudi Indonesiadjdan didjjMalaysia. Sampel yangiiodigunakandjdalam penelitian&&inidjjsebanyak 113djdorang_responden yang diambil, dan_teknik pengambilannya berupa_sampel kuota dan metode pengumpulandjsdata menggunakan_angket.Analisiszdata yang digunakan&6adalah analisis regresi89linier dan indepent sample t-test. Hasil analisis kali ini didapatkan bahwa terdapat sebuah pengaruh signifikan antara variabel99ExperientialozMarketing00terhadap Keputusan Pembelian, dan juga pada variabel Emotional Marketing terhadap Keputusan Pembelian. Hasil analisis uji beda independent t-test menujukkan tidak terdapat perbedaan pengaruh yang signifikan pada experiential marketing dan juga emotional_marketing terhadap keputusan pembelian antara konsumen di Indonesia dan di Malaysia. Berdasarkan hasil penelitian ini sebaiknya Nike diharapkan mampu meningkatkan model sepatunya untuk menarik konsumen dan menambah pengalaman positif kosumen, dan mendekatkan kepada sisi emosional konsumen melalui pendekatan merek_Nike.In

Residual absorption at zero temperature in d-wave superconductors

In a d-wave superconductor with elastic impurity scattering, not all the available optical spectral weight goes into the condensate at zero temperature, and this leads to residual absorption. We find that for a range of impurity parameters in the intermediate coupling regime between Born (weak) and unitary (strong) limit, significant oscillator strength remains which exhibits a cusp like behavior of the real part of the optical conductivity with upward curvature as a function of frequency, as well as a quasilinear temperature dependence of the superfluid density. The calculations offer an explanation of recent data on ortho-II YBa$_2$Cu$_3$O$_{6.5}$ which has been considered anomalous.Comment: Accepted for publication by Phys. Rev. B 7 Pages and 4 Figure

Drought and herbivory as modulators of intraspecific differentiation in seedlings of a mountain tree

In mountain ecosystems, plant regeneration might be constrained by multiple factors that change along elevation gradients and promote traits differentiation. Drought is a strong filter for seedling establishment that might be modified by herbivory co-occurrence. Populations of the tree Maytenus boaria support lower soil moisture and higher herbivory pressure at low elevations than at mid-elevations in Córdoba Mountains, central Argentina. Consequently, we expect that populations from the low elevation perform better in response to drought than populations from mid-elevations and that herbivory modifies these responses. Seedlings from the two elevation origins were exposed to two levels of simulated drought and herbivory in a greenhouse experiment. The selected elevations corresponded to the lowest edge of species distribution (with driest soils and highest herbivory pressure) and the central mid-elevation. Performance-related variables, biomass allocation patterns and several morphological and physiological traits were measured. Mortality patterns and most of morphological and physiological variables showed that drought is a stressful factor at the regeneration stage of M. boaria. The drought effect was increased by simulated herbivory in some variables (LMF, RM:SM and SPAD). In most variables, origin did not influence seedling performance, suggesting that drought response of seedlings is independent of populations’ elevation. Only leaf number and water potential were in line with our predictions and showed an origin response to drought.Fil: Marcora, Paula Inés. Consejo Nacional de Investigaciones Científicas y Técnicas. Centro Científico Tecnológico Conicet - Córdoba. Instituto Multidisciplinario de Biología Vegetal. Universidad Nacional de Córdoba. Facultad de Ciencias Exactas Físicas y Naturales. Instituto Multidisciplinario de Biología Vegetal; ArgentinaFil: Zeballos, Sebastián Rodolfo. Consejo Nacional de Investigaciones Científicas y Técnicas. Centro Científico Tecnológico Conicet - Córdoba. Instituto Multidisciplinario de Biología Vegetal. Universidad Nacional de Córdoba. Facultad de Ciencias Exactas Físicas y Naturales. Instituto Multidisciplinario de Biología Vegetal; ArgentinaFil: Ferreras, Ana Elisa. Consejo Nacional de Investigaciones Científicas y Técnicas. Centro Científico Tecnológico Conicet - Córdoba. Instituto Multidisciplinario de Biología Vegetal. Universidad Nacional de Córdoba. Facultad de Ciencias Exactas Físicas y Naturales. Instituto Multidisciplinario de Biología Vegetal; ArgentinaFil: Arias, Gonzalo. Consejo Nacional de Investigaciones Científicas y Técnicas. Centro Científico Tecnológico Conicet - Córdoba. Instituto Multidisciplinario de Biología Vegetal. Universidad Nacional de Córdoba. Facultad de Ciencias Exactas Físicas y Naturales. Instituto Multidisciplinario de Biología Vegetal; ArgentinaFil: Hensen, I.. Martin-Luther University; AlemaniaFil: Tecco, Paula Andrea. Consejo Nacional de Investigaciones Científicas y Técnicas. Centro Científico Tecnológico Conicet - Córdoba. Instituto Multidisciplinario de Biología Vegetal. Universidad Nacional de Córdoba. Facultad de Ciencias Exactas Físicas y Naturales. Instituto Multidisciplinario de Biología Vegetal; Argentin

Projected impacts of climate change on functional diversity of frugivorous birds along a tropical elevational gradient

Climate change forces many species to move their ranges to higher latitudes or elevations. Resulting immigration or emigration of species might lead to functional changes, e.g., in the trait distribution and composition of ecological assemblages. Here, we combined approaches from biogeography (species distribution models; SDMs) and community ecology (functional diversity) to investigate potential effects of climate-driven range changes on frugivorous bird assemblages along a 3000 m elevational gradient in the tropical Andes. We used SDMs to model current and projected future occurrence probabilities of frugivorous bird species from the lowlands to the tree line. SDM-derived probabilities of occurrence were combined with traits relevant for seed dispersal of fleshy-fruited plants to calculate functional dispersion (FDis; a measure of functional diversity) for current and future bird assemblages. Comparisons of FDis between current and projected future assemblages showed consistent results across four dispersal scenarios, five climate models and two representative concentration pathways. Projections indicated a decrease of FDis in the lowlands, an increase of FDis at lower mid-elevations and little changes at high elevations. This suggests that functional dispersion responds differently to global warming at different elevational levels, likely modifying avian seed dispersal functions and plant regeneration in forest ecosystems along tropical mountains

Catalytic Depolymerization of Lignin and Woody Biomass in Supercritical Ethanol:Influence of Reaction Temperature and Feedstock

The one-step ethanolysis approach to upgrade lignin to monomeric aromatics using a CuMgAl mixed oxide catalyst is studied in detail. The influence of reaction temperature (200-420 °C) on the product distribution is investigated. At low temperature (200-250 °C), recondensation is dominant, while char-forming reactions become significant at high reaction temperature (&gt;380 °C). At preferred intermediate temperatures (300-340 °C), char-forming reactions are effectively suppressed by alkylation and Guerbet and esterification reactions. This shifts the reaction toward depolymerization, explaining high monomeric aromatics yield. Carbon-14 dating analysis of the lignin residue revealed that a substantial amount of the carbon in the lignin residue originates from reactions of lignin with ethanol. Recycling tests show that the activity of the regenerated catalyst was strongly decreased due to a loss of basic sites due to hydrolysis of the MgO function and a loss of surface area due to spinel oxide formation of the Cu and Al components. The utility of this one-step approach for upgrading woody biomass was also demonstrated. An important observation is that conversion of the native lignin contained in the lignocellulosic matrix is much easier than the conversion of technical lignin.</p

Free Energy and Magnetic Penetration Depth of a dd-Wave Superconductor in the Meissner State

We investigate the free energy and the penetration depth of a quasi-two-dimensional d-wave superconductor in the presence of a weak magnetic field by taking account of thermal, nonlocal and nonlinear effects. In an approximation in which the superfluid velocity $v_s$ is assumed to be slowly varying, the free energy is calculated and compared with available results in several limiting cases. It is shown that either nonlocal or nonlinear effects may cut off the linear-$T$ dependence of both the free energy and the penetration depth in all the experimental geometries. At extremely low $T$, the nonlocal effects will also generically modify the linear $H$ dependence of the penetration depth ("nonlinear Meissner effect") in most experimental geometries, but for supercurrents oriented along the nodal directions, the effect may be recovered. We compare our predictions with existing experiments on the cuprate superconductors.Comment: 18 revtex pages with 4 eps figures, final versio

Nonhydrothermal Synthesis and Properties of Saponite-Like Materials

Abstract-Main features of nonhydrothermal synthesis of saponite-like materials containing Zn(II) and Mg(II) cations in octahedral networks were studied. Optimal conditions for the synthesis were determined. The influence exerted by the double-charged structure-forming cation on the rate of structure formation in the synthesized materials and also on their pore structure and thermal stability was studied