14 research outputs found
Me, My Girls, and the Ideal Hotel: Segmenting Motivations of the Girlfriend Getaway Market Using Fuzzy C-Medoids for Fuzzy Data.
Segmenting the motivation of travelers using the push and pull framework remains ubiquitous in tourism. This study segments the girlfriend getaway (GGA) market on motivation (push) and accommodation (pull) attributes and identifies relationships between these factors. Using a relatively novel clustering algorithm, the Fuzzy C-Medoids clustering for fuzzy data (FCM-FD), on a sample of 749 women travelers, three segments (Socializers, Enjoyers, and Rejoicers) are uncovered. The results of a multinomial fractional model show relationships between the clusters of motivation and accommodation attributes as well as sociodemographic characteristics. The research highlights the importance of using a gendered perspective in applying well established motivation models such as the push and pull framework. The findings have implications for both destination and accommodation management
Sporttourismus in Mittelgebirgen - am Beispiel der Destinationsauswahl im Erzgebirge
Die fünf Publikationen dieser Dissertation beschäftigen sich mit dem Destinations-auswahlprozess von aktiven Sporttouristen in Mittelgebirgsregionen. Dabei werden zunächst aktive Wintersporttouristen im Erzgebirge untersucht, danach mit Winter-sporttouristen im Schwarzwald und abschließend mit aktiven Sommersporttouristen im Erzgebirge verglichen. Es zeigt sich, dass einige Typen von Sporttouristen in Mittelgebirgen bezüglich ihrer Destinationsauswahl mit Sporttouristen in anderen Destinationstypen vergleichbar sind. Gleichzeitig lassen sich jedoch auch mittelge-birgsspezifische Typen von Sporttouristen identifizieren. Wintersporttouristen ver-schiedener Mittelgebirge unterscheiden sich deutlich, während Sommer- und Win-tersporttouristen, welche die gleiche Destination wählen, annährend vergleichbar sind. Zukünftig sind deshalb destinationsspezifische und zugleich saisonübergrei-fende Marketingstrategien zu empfehlen.The five publications of this dissertation deal with the destination-choice-process of active sports tourists in highlands. Firstly, active winter sports tourists of the Erzge-birge are investigated. Afterwards these active winter sports tourists are compared with tourists of the Schwarzwald. Finally, active summer and winter sports tourists of one highland are compared with each other. The results show, that some types of active winter sports tourists of highlands are comparable with sports tourists in other destinations. However, there are also highland specific winter sports tourists. At the same moment, there are more differences between winter sports tourists of different highland destinations than sports tourists in summer or winter within one destination. Destination-specific and all-year marketing strategies can be recom-mended to destination management organizations as a consequence of this work
Sporttourismus in Mittelgebirgen - am Beispiel der Destinationsauswahl im Erzgebirge
Die fünf Publikationen dieser Dissertation beschäftigen sich mit dem Destinations-auswahlprozess von aktiven Sporttouristen in Mittelgebirgsregionen. Dabei werden zunächst aktive Wintersporttouristen im Erzgebirge untersucht, danach mit Winter-sporttouristen im Schwarzwald und abschließend mit aktiven Sommersporttouristen im Erzgebirge verglichen. Es zeigt sich, dass einige Typen von Sporttouristen in Mittelgebirgen bezüglich ihrer Destinationsauswahl mit Sporttouristen in anderen Destinationstypen vergleichbar sind. Gleichzeitig lassen sich jedoch auch mittelge-birgsspezifische Typen von Sporttouristen identifizieren. Wintersporttouristen ver-schiedener Mittelgebirge unterscheiden sich deutlich, während Sommer- und Win-tersporttouristen, welche die gleiche Destination wählen, annährend vergleichbar sind. Zukünftig sind deshalb destinationsspezifische und zugleich saisonübergrei-fende Marketingstrategien zu empfehlen.The five publications of this dissertation deal with the destination-choice-process of active sports tourists in highlands. Firstly, active winter sports tourists of the Erzge-birge are investigated. Afterwards these active winter sports tourists are compared with tourists of the Schwarzwald. Finally, active summer and winter sports tourists of one highland are compared with each other. The results show, that some types of active winter sports tourists of highlands are comparable with sports tourists in other destinations. However, there are also highland specific winter sports tourists. At the same moment, there are more differences between winter sports tourists of different highland destinations than sports tourists in summer or winter within one destination. Destination-specific and all-year marketing strategies can be recom-mended to destination management organizations as a consequence of this work
The Importance of Sustainability in Diving Tourism—The Case of German Speaking Diving Tourists
Sustainability in sports tourism has increased in recent years. Sustainability is a particular focus for diving tourism. This paper analyses the meaning of sustainability to German speaking diving tourists to draw conclusions for the development of tourism strategies. Based on a literature review on the importance of sustainability in diving tourism, an empirical study was designed to understand the importance of the topic within the target group. A total of 174 German-speaking diving tourists were surveyed using an online-questionnaire. The subjects were clustered regarding their sustainable behavior. It could be shown that there is a correlation between age as well as gender and sustainable behavior. A conjoint measurement showed that for diving tourists, ecological aspects are more important than the prize of a diving trip. The gained insights can contribute to establish new and more sustainable offers in diving tourism and thus developing this area of sports tourism more sustainably overall
Expectations of Egyptian and German Sports Tourists Depending on Destination and Travel Companions
The expectations of (sports) tourists are individual and, therefore, particularly diverse. This study investigates the question to which extent expectations differ with regard to various aspects (accommodation, food, activities, meeting new people and fears) according to the destination in the home country or abroad and the travel companion. This study also investigates whether differences can be identified between the two studied countries. A total of 39 people in Egypt and 42 in Germany were asked about their individual and group expectations and fears by using the scenario technique. In small groups, the expectations of travelling with different travel companions (friends, partner and children or grandmother) and to different destinations were discussed to develop concrete wishes and goals. Results show that both the country of origin and the destination, as well as the travel companions, have an influence on expectations
3rd International Conference of Sustainable Sports Tourism in Egypt 2021
Abstracts of the proceedings of the Third International Conference of Sustainable Sport Tourism in Egypt
2nd International Conference of Sustainable Sports Tourism: Book of Abstracts
Abstracts of the proceedings of the Second International Conference on Sustainable Sport Touris
3rd International Conference of Sustainable Sports Tourism in Egypt 2021
Abstracts of the proceedings of the Third International Conference of Sustainable Sport Tourism in Egypt
2nd International Conference of Sustainable Sports Tourism: Book of Abstracts
Abstracts of the proceedings of the Second International Conference on Sustainable Sport Touris
3rd International Conference of Sustainable Sports Tourism in Egypt 2021
Abstracts of the proceedings of the Third International Conference of Sustainable Sport Tourism in Egypt