3 research outputs found
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Keeping in touch with your audience during a global pandemic
The audience is the heart and soul of theatre. In the time of Shakespeare or even during the Roman Empire, if the audience didn't like the performance enough to show up, the curtain wouldn't rise. Today it wouldn't be as drastic, but the audience's power is still undeniable. Productions have shut down early because of poor ticket sales. Without an audience, a production can't break even, let alone make a return on its investment. When creating a new theatre, a key factor is audience response to plots, characters -and depending on the genre- songs. Are they relatable? Is the audience going to care about them? Will they keep the audience engaged
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The ‘new normal’ for UK theatre?
The global pandemic put a sudden hold on the world, and while different economies and industries are slowly firing up again trying to get back to normal business, most theatres remain closed. In fact, theatre and other forms of live entertainment are among those industries that have suffered the most and stayed closed for longest. But theatre is innovative, creative and eager to thrive. From prerecorded online releases over live-streamed performances to drive-in theatre, the industry is desperate to find ways to survive until social distancing guidance allows venues to reopen to economically viable numbers of audience members