Jaringan dan Sistem Sosial dalam Distribusi Komoditas Pertanian Lahan Kering

Farming systems in the highlands have special typologies, as the development of dryland farming systems in the form of “tegalan” or gardens. This farming system also exists in several regions in Central Java. The aim of the study is to understand the distribution network system of local commodities (coffee, cocoa, and sugar palm at the local level). This study used qualitative research methods. The subjects in this study were the community (farmers) in Medono Village, Boja District, Kendal Regency. The results showed that the coffee and palm sugar distribution network system is carried out by collectors who come from local people and vendors or entrepreneurs from outside the village

PERILAKU EKONOMI DALAM JEJARING MASYARAKAT KONSUMSI PERKOTAAN

Consumer society is what is called as one of the major influences in the economic system of capitalistic. As a social phenomenon, the consumer society has the typical characteristics, according to the characteristics of the local community. The research question that arises is how the economic behavior of the consumer society network in the context of Tupperware direct selling business. The foundation of the theory which is used as a tool of analysis for this social phenomenon is Baudrillard idea about the consumer society. The research method in this study is descriptive qualitative analysis. Tupperware’s direct selling business model creates a unique networking society. The persistence of the network model of consumption, grow and develop to answer community needs that move from use value to sign value. The sign perpetuates the consumption through a variety of economic behavior. Economic behavior which appears is not only about how the network is formed in the consumer society, but also closely related to the formation stimulant consumerism to maintain the existence of this group.</p

INTERPRETASI MAKNA ATAS SIMULASI DAN HIPERREALITAS SEBAGAI STIMULAN KONSUMERISME (Analisis Semiotika Barthesian Dalam Katalog MLM Tupperware)

The background of this research is based on the development of capitalism that moving towards to establishment of consumption society. One such model of this consumption society is formed within MLM Tupperware business networking. In continue to thrive, this consumption society groups to produce simulation and hiperreality through the use of sign systems in the media catalog. The formulation of the main problems that arises is how the interpretation of the simulation and hiperreality as a stimulant consumerism on MLM Tupperware�s catalog. To be able to answer that question, it is necessary some derivative research questions, that is: 1). How does context of consumption society in the MLM business model of Tupperware

Jaringan dan Sistem Sosial dalam Distribusi Komoditas Pertanian Lahan Kering

Farming systems in the highlands have special typologies, as the development of dryland farming systems in the form of “tegalan” or gardens. This farming system also exists in several regions in Central Java. The aim of the study is to understand the distribution network system of local commodities (coffee, cocoa, and sugar palm at the local level). This study used qualitative research methods. The subjects in this study were the community (farmers) in Medono Village, Boja District, Kendal Regency. The results showed that the coffee and palm sugar distribution network system is carried out by collectors who come from local people and vendors or entrepreneurs from outside the village