INTERPRETASI MAKNA ATAS SIMULASI DAN HIPERREALITAS SEBAGAI STIMULAN KONSUMERISME (Analisis Semiotika Barthesian Dalam Katalog MLM Tupperware)

Abstract

The background of this research is based on the development of capitalism that moving towards to establishment of consumption society. One such model of this consumption society is formed within MLM Tupperware business networking. In continue to thrive, this consumption society groups to produce simulation and hiperreality through the use of sign systems in the media catalog. The formulation of the main problems that arises is how the interpretation of the simulation and hiperreality as a stimulant consumerism on MLM Tupperware�s catalog. To be able to answer that question, it is necessary some derivative research questions, that is: 1). How does context of consumption society in the MLM business model of Tupperware