Gender moderates the relation between implicit and explicit self-esteem

Relative to men, women are more strongly socialized to trust their feelings and intuitions. We thus expected that the association between implicit and explicit self-esteem would be stronger for women than for men. That is, if implicit self-esteem contains a large intuitive, experiential or affective component, then people who are in touch with their feelings and intuitions should be more likely to report explicit self-esteem scores that are congruent with their implicit self-esteem scores. Six studies supported this idea by showing that the association between implicit and explicit self-esteem is indeed stronger for women than for men. This finding held in three different cultures and for two different measures of implicit self-esteem. We discuss the implications of this finding for debates regarding the nature and validity of implicit self-esteem. © 2004 Elsevier Inc. All rights reserved

Effect of social category priming on personal attitudes

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