ANALISIS LOYALITAS NASABAH BERBASIS ELEKTRONIK PADA BANK NEGARA PENYELENGGARA LAKU PANDAI DI DKI JAKARTA DAN JAWA BARAT

Dedy Ansari Harahap (1602659) “Analisis Loyalitas Nasabah Berbasis Elektronik Pada Bank Negara Penyelenggara Laku Pandai di DKI Jakarta dan Jawa Barat”. Disertasi Doktor Ilmu Manajemen Sekolah Pascasarjana Universitas Pendidikan Indonesia, dibawah bimbingan Prof. Dr. Hj. Ratih Hurriyati, M.P., Prof. Dr. H. Disman, M.S., Dr. Vanessa Gaffar, SE, Ak., MBA. Persaingan jasa perbankan seperti halnya branchless banking, penggunaan sarana teknologi dan/atau melibatkan jasa pihak ketiga terutama untuk melayani masyarakat yang belum terlayani jasa keuangan/unbanked, memiliki potensi besar untuk memperluas distribusi layanan keuangan kepada masyarakat. Model pemasaran jasa (service marketing), pemasaran relasional (relationship marketing) dan pemasaran digital (digital marketing) perlu dilakukan kajian secara bersamaan melalui pendekatan manajemen pemasaran jasa perbankan untuk mendapatkan e-loyalty. Tujuan penelitian ini adalah untuk mendapatkan model e-loyalty nasabah pada bank negara penyelenggara branchless banking sebagai strategi pemasaran jasa perbankan khususnya branchless banking di DKI Jakarta dan Jawa Barat. Desain penelitian menggunakan pendekatan explanatory survey. Survey dilakukan pada nasabah pada bank negara penyelenggara branchless banking di DKI Jakarta dan Jawa Barat. Jumlah responden sebanyak 406 orang nasabah yang diambil dengan multistage random sampling. Analisis data dilakukan dengan pendekatan structural equation modeling (SEM) dan program LISREL. Hasil penelitian menunjukkan bahwa model e-loyalty nasabah pada bank negara penyelenggara branchless banking perlu mempertimbangkan berbagai faktor secara keseluruhan dalam pemasaran jasa dalam pengelolaan bank pada bank negara penyelenggara branchless banking dalam konteks pemasaran jasa (service marketing) dengan meningkatkan citra bank (corporate image), menciptakan hubungan yang lebih luas melalui pemasaran relasional (relationship marketing), meningkatkan e-satisfaction yang berdampak pada e-wom serta pemasaran digital (digital marketing) dengan penggunaan internet dan penggunaan teknologi interaktif yang melibatkan penerapan teknologi digital yaitu ; web, e-mail, database, mobile/wireless dan lainnya. Hal ini dapat meningkatkan e-service quality, e-trust, e-satisfaction, e-wom dan terciptanya e-loyalty bagi nasabah secara konsisten dan terus menerus dengan mengembangkan model e-loyalty. Secara umum bagi perbankan dan khususnya pada bank penyelenggara branchless banking diharapkan mampu melaksanakan strategi kompetitif dan inovatif menjawab tantangan era digitalisasi, di mana globalisasi dan evolusi cepat teknologi digital revolusi industri 4.0. Kata Kunci : e-service quality, corporate image, e-trust, e-wom, e-satisfaction, e-loyalty, branchless banking

Assessment in choosing higher education: a case of Indonesia / Dedy Ansari Harahap and Dita Amanah

The decision of students to continue their studies is a decision after making considerations that are adjusted to the circumstances of a number of college choices. The purpose of this study is to examine the decisions of students to choose universities in Indonesia. The research method used is to compare the results of research and journals that examine students’ decision to choose a college. Then, examine the theories of consumer behavior so that it can be concluded what is considered by students. The results of previous studies show many influencing factors such as education costs, WOM, university reputation, location, lecture facilities, program accreditation and others. These results can be a reference and consideration for universities in Indonesia in attracting prospective students to choose certain universities and referring to others

EXAMINING THE EFFECT OF PRODUCT ASSORTMENT AND PRICE DISCOUNT TOWARD ONLINE PURCHASE DECISION OF UNIVERSITY STUDENT IN INDONESIA

This study investigated the effect of product assortment and price discount on online purchase decision among university student in Indonesia. Ninety samples were employed which is students who had made an online purchase for fashion products. Purposive sampling has been applied as a sampling technique in this study. The results revealed that product assortment affected significantly to student online purchase decision. However, price discount did not affect significantly to online purchase decision. The limitation is only to test two variables of price discount and product diversity. Further studies are encouraged to consider other variables in determining online purchasing decisions such as trust, reputation, attractiveness of posting messages

PERILAKU BELANJA ONLINE DI INDONESIA: STUDI KASUS

Tujuan dari penelitian ini adalah untuk menguji perilaku belanja online di Indonesia. Perilaku konsumen dalam memutuskan untuk membeli suatu produk menjadi studi khusus setiap perusahaan sebelum merilis produknya ke pasar. Perkembangan zaman digital semakin tak terelakkan bahwa setiap perusahaan harus menyesuaikan strategi pemasarannya dengan memasukkan sistem online untuk menjual produknya. Belanja online menjadi kebiasaan bagi sebagian orang karena kemudahan yang diberikan, banyak orang beranggapan bahwa belanja online adalah salah satu sarana untuk mencari barang-barang yang dibutuhkan. Metode penelitian yang digunakan adalah membandingkan hasil penelitian dan jurnal yang meneliti tentang belanja online di Indonesia. Kemudian ditinjau dan ditinjau teori perilaku konsumen yang telah ada sehingga dapat disimpulkan pertimbangan konsumen berbelanja online di sebuah toko online. Temuan dari penelitian sebelumnya menunjukkan banyak faktor yang mempengaruhinya. Hasil penelitian dari beberapa penelitian sebelumnya, dapat menjadi referensi dan pertimbangan bagi online shop di Indonesia dalam mengaitkan dan menjaga pelanggan untuk tetap berbelanja di tokonya sehingga tokonya tertarik dan disukai pembeli.   &nbsp

PERILAKU BELANJA ONLINE DI INDONESIA: STUDI KASUS

Tujuan dari penelitian ini adalah untuk menguji perilaku belanja online di Indonesia. Perilaku konsumen dalam memutuskan untuk membeli suatu produk menjadi studi khusus setiap perusahaan sebelum merilis produknya ke pasar. Perkembangan zaman digital semakin tak terelakkan bahwa setiap perusahaan harus menyesuaikan strategi pemasarannya dengan memasukkan sistem online untuk menjual produknya. Belanja online menjadi kebiasaan bagi sebagian orang karena kemudahan yang diberikan, banyak orang beranggapan bahwa belanja online adalah salah satu sarana untuk mencari barang-barang yang dibutuhkan. Metode penelitian yang digunakan adalah membandingkan hasil penelitian dan jurnal yang meneliti tentang belanja online di Indonesia. Kemudian ditinjau dan ditinjau teori perilaku konsumen yang telah ada sehingga dapat disimpulkan pertimbangan konsumen berbelanja online di sebuah toko online. Temuan dari penelitian sebelumnya menunjukkan banyak faktor yang mempengaruhinya. Hasil penelitian dari beberapa penelitian sebelumnya, dapat menjadi referensi dan pertimbangan bagi online shop di Indonesia dalam mengaitkan dan menjaga pelanggan untuk tetap berbelanja di tokonya sehingga tokonya tertarik dan disukai pembeli.   &nbsp

PERILAKU BELANJA ONLINE DI INDONESIA: STUDI KASUS

Tujuan dari penelitian ini adalah untuk menguji perilaku belanja online di Indonesia. Perilaku konsumen dalam memutuskan untuk membeli suatu produk menjadi studi khusus setiap perusahaan sebelum merilis produknya ke pasar. Perkembangan zaman digital semakin tak terelakkan bahwa setiap perusahaan harus menyesuaikan strategi pemasarannya dengan memasukkan sistem online untuk menjual produknya. Belanja online menjadi kebiasaan bagi sebagian orang karena kemudahan yang diberikan, banyak orang beranggapan bahwa belanja online adalah salah satu sarana untuk mencari barang-barang yang dibutuhkan. Metode penelitian yang digunakan adalah membandingkan hasil penelitian dan jurnal yang meneliti tentang belanja online di Indonesia. Kemudian ditinjau dan ditinjau teori perilaku konsumen yang telah ada sehingga dapat disimpulkan pertimbangan konsumen berbelanja online di sebuah toko online. Temuan dari penelitian sebelumnya menunjukkan banyak faktor yang mempengaruhinya. Hasil penelitian dari beberapa penelitian sebelumnya, dapat menjadi referensi dan pertimbangan bagi online shop di Indonesia dalam mengaitkan dan menjaga pelanggan untuk tetap berbelanja di tokonya sehingga tokonya tertarik dan disukai pembeli

The manufacturing company performance: The effect of internationalization and funding decision

This study aims to determine the effect of internationalization and funding decisions on the performance of manufacturing companies in the last 5 (five) years from 2014-2018 registered in Kompas 100. This study uses a descriptive quantitative approach with secondary analysis. The analytical tool used is multiple linear regression analysis with the help of the SPSS 26 program. Based on the results of data analysis, internationalization (foreign sales to total sales) and funding decisions (DER) partially affect the company's performance (Tobin's Q). Simultaneously internationalization and funding decisions affect company performance. This means companies that are able to increase their exports selectively and strategically will have an impact on the company's performance through increasing effective funding to finance export performance so that it will increase revenue and create better profits, overall affecting the performance of a company through better company value, seen by the increasing value of the company's shares. Finally, this article contributes to the knowledge and understanding of companies especially in Indonesia relating to the performance of a company and its impact on the manufacturing industry, challenges, and future prospects. Therefore it is recommended that in order to improve the performance of companies, especially manufacturing industries, companies when appointing managers, management of manufacturing companies must consider factors such as individual knowledge of the manufacturing industry, export-import, and corporate financial managemen

Impact of Panic Purchases on Unplanning Purchases in Retail Store

The study investigates the impact of panic buying on unplanned purchases at retail stores. Employing a quantitative approach with explanatory research, 210 respondents were surveyed to explore the relationship between panic purchases (independent variable) and unplanned purchases (dependent variable). The data analysis was conducted using the SPSS program version 26.00, and simple linear regression was applied. The findings demonstrate that panic purchases significantly influence unplanned purchases at retail stores. The anxiety and fear experienced by the community during the pandemic regarding their household necessities trigger panic buying. As a result of the urgency to fulfill daily needs and the availability of goods, individuals tend to engage in unplanned purchases when shopping at retail stores. The study highlights the connection between panic buying behavior and the tendency for unplanned spending in the context of retail shopping during times of heightened uncertainty and perceived scarcity. Keywords: panic purchases, unplanning purchases, retail stor

Effectiveness of the Online Election via E-Voting Based on Community Response

The election of RT/RW leaders is a regular event that takes place in every village across Indonesia. Similarly, the election process was carried out at RW 23 Permata Biru housing area, located in Cinunuk Village, Cileunyi District, Bandung City Regency, West Java Province, Indonesia. The leadership of RT/RW is elected every 5 years, and in this instance, the election process occurred in November-December 2021, determining new leaders for the 2022-2027 term. However, the election faced a challenge due to the restrictions imposed by the Indonesian government related to the Covid-19 pandemic. Gathering in large groups was not permitted to curb the spread of Covid-19. Despite these circumstances, the transition of RT/RW leaders was considered crucial to avoid potential conflicts within the community. As a result, an alternative solution was implemented, conducting an online election using the E-Voting application. Through explanations and community outreach in RW 23, the people were receptive to the idea of conducting the election online, considering the ongoing Covid-19 pandemic. RW 23 comprises 732 families, divided into 10 RTs. The election process took place in two stages: first, the election of the leader of RW 23, followed by the election of the leaders of the RTs. The selection of the RW 23 leader began with the formation of a committee, followed by the dissemination of rules, candidate selection, and further outreach. The election itself was conducted through the E-Voting application. The E-Voting software was created using Google Form Apps, with the assistance of Microsoft Excel. Community members accessed the E-Voting application through their PCs and smartphones. Despite the challenges, the election of the RT/RW leaders proceeded smoothly and safely. As a result, a new team of RT/RW leaders was formed for RW 23, serving during the 2022-2027 period. Keywords: online election, leader rt/rw, pandemic, Covid-19, e-votin

Loyalitas Konsumen: Implikasi dari Diferensiasi Produk dan Nilai Emosional

The purpose of this research is to analyze the role of product differentiation and emotional value on consumer loyalty in Lazada Indonesia. The sample in this study amounted to 150 students of the Faculty of Economics and Business, Universitas Pendidikan Indonesia with purposive sampling as a sampling technique. They are students who shop online more than twice at Lazada. Partially product differentiation has no effect on student loyalty, emotional value has a significant effect on student loyalty. Simultaneously product differentiation and emotional value simultaneously have a significant influence on student loyalty to Lazada Indonesia, the ability of product differentiation and emotional value to explain student loyalty to Lazada Indonesia is very limited