THE ROLE OF MARKETING AMBIDEXTERITY TO UPSCALING SME’S BUSINESS PERFORMANCE

This study aims to examine entrepreneurship orientation, online marketing capability, and marketing ambidexterity on fashion business performance in SMEs in Central Java. A total of 230 fashion business owners selected using a simple random sampling technique were involved in this study. Data were analyzed using SEM-Amos. The study's results indicated that marketing ambidexterity represented by market-driving orientation was significant to fashion business performance. In contrast, market-driven orientation was not proven to influence business performance. In addition, marketing ambidexterity was influenced by online marketing capability. Furthermore, the other factors that could improve SME fashion business performance are entrepreneurship orientation and online marketing capability. Although entrepreneurship orientation was significant toward business performance, it did not influence online marketing capability. The implication of this study is that SME businesses should take a business approach that focuses on understanding and fulfilling customer needs and desires by optimizing online marketing capabilities and paying attention to entrepreneurship orientation

DETERMINANTS OF ENTREPRENEURIAL INTENTIONS OF WOMEN ENTREPRENEURS IN INDONESIA

This paper seeks to demonstrate that the integrated theory of planned behavior (TPB) and entrepreneurial orientation theory significantly influence the entrepreneurial intentions of women entrepreneurs in upper-middle-income countries, particularly in Indonesia. The research provides empirical evidence highlighting the combined effect of TPB and entrepreneurial orientation on women's motivation to engage in entrepreneurial activities. The findings emphasize the significance of subjective standards, offering essential recommendations for policymakers and educators seeking to foster female entrepreneurship in similar economic contexts. The study utilized a quantitative approach through a cross-sectional survey of 329 women entrepreneurs selected via convenience sampling. Data collection employed a standardized questionnaire, modified from previous studies, with responses assessed using a five-point Likert scale. Analytical methods included partial least squares structural equation modelling (PLS-SEM) to assess both measurement and structural models. The findings indicate that the components of TPB and entrepreneurial orientation considerably impact entrepreneurial intentions, with subjective norms having the most substantial effect. The study provides practical recommendations for policymakers and organizations that help entrepreneurs, highlighting the importance of enhancing social support for women entrepreneurs through initiatives such as mentorship programs and entrepreneurship training. These proposals seek to promote entrepreneurial advancement among women in Indonesia and other countries with comparable economic characteristics

REVEALING THE IMPORTANCE OF GREEN COLLABORATION IN GREEN INNOVATION: ENTREPRENEURIAL MARKETING PERSPECTIVE

Green innovation (GI) is often perceived as unnecessary for companies, while the amount of packaging waste with the potential to pollute the environment continues to increase significantly. Without extraordinary action, this will lead to contamination of ecosystems and a threat to human health. Therefore, this research aimed to explore the role of green collaboration (GC) in enhancing innovation and improving company performance (CP), with a particular emphasis on how the synergy of innovation and collaboration serves as a dimension of entrepreneurial marketing (EM). A quantitative method was used through a survey of 120 division heads and company owners in Indonesia. Moreover, data analysis was conducted using Structural Equation Model (SEM) method with Partial Least Squares (PLS) method. The results showed that both green innovation and green collaboration had a positive impact on company performance. However, green collaboration did not demonstrate a statistically significant moderating effect. This suggests that companies need to consider other strategic alliances to maximize the synergy between green innovation and green collaboration. The results can serve as a guide for companies in designing effective innovation and collaboration strategies to achieve sustainability and competitive advantage. However, a key limitation is that the strategy may not be applicable in another industry

THE ROLE OF ARTIFICIAL INTELLIGENCE COMPETENCIES, ORGANIZATIONAL SUPPORT, AND EMPLOYEE SELF-EFFICACY IN PREDICTING GOVERNMENT EMPLOYEE PERFORMANCE: A MEDIATION ANALYSIS WITH WORK ENGAGEMENT

The purpose of this research is to determine the role of Artificial Intelligence Competencies, organizational support, and employee self-efficacy in predicting the performance of government employees. This research uses quantitative methods with a type of correlation research. The structural Equation Model (SEM) approach is assisted by the smart PLS application. This approach was chosen because it aims to determine the correlation between the Artifical Intelligence Competencies, Organizational Support, and Employee Self-Efficacy variables: Employee Self-Efficacy. Data analysis in this research used descriptive analysis and statistical analysis. Descriptive analysis is done by describing the results of the sampling percentage. Based on the results of the research, we show that Artificial Intelligence (AI) competencies, employee self-efficacy, work engagement, and organizational support proved to have an important contribution to improving the performance of government employees. Implications of this study indicates the need of holistic approach in human resource management in government sector. Organizations should also develop technical competencies like artificial intelligence and support psychological competencies like self-efficacy and work engagement through just policies and sufficient facilities

TECHNOLOGY LEADERSHIP IN INDONESIAN JUNIOR HIGH SCHOOLS DURING THE POST-COVID ERA: A CASE STUDY OF SPIRITUAL DIMENSIONS

COVID-19 in Indonesia necessitated a shift from traditional face-to-face learning to technology-based distance learning. This transition also redefined the role of school principal who must lead change and work in new ways. This study aims to explore the new role of the principal as a technology leader and develop a technology leadership model in learning in the new normal era. Employing a qualitative approach with a single case study method, the study involved 20 participants, including 5 principals, 5 vice principals, 5 IT coordinators, and 5 subject teachers from five public junior high schools (SMP Negeri) in Surabaya, Indonesia.. The findings study show that school principal has a key role in keeping the school functioning well in the new normal era. This findings highlight the latest model of technology leadership in education by developing 5 dimensions of technology leadership from NETS-EL 2018 into 6 dimensions. The spiritual dimension makes technology leaders and teachers are more effective in leading schools during and after COVID-19. These findings specifically contribute to the development of a technology leadership framework and generally complement existing leadership theories

HARNESSING ENTREPRENEURIAL BRICOLAGE FOR MSME’S SUCCESS: INNOVATION AND ADAPTATION AT TANJUNG PENYU BEACH

This study explores the role of bricolage as a strategic mechanism in the entrepreneurial success of MSMEs at Tanjung Penyu Beach, Malang, which has transformed from an agricultural area into a tourist destination. This research addresses a gap in the literature, which has paid limited attention to the application of bricolage in the context of land-use changes and MSMEs adaptation in the tourism sector of developing countries. Most previous studies have focused on bricolage in the context of technological innovation or large-scale businesses, while its role in supporting MSMEs adaptation in resource-constrained regions remains underexplored. Using a qualitative approach through in-depth interviews, this research identifies how MSMEs in the region creatively utilize local resources following the conversion of agricultural land into a tourism site, providing opportunities for farmers to adapt to environmental changes. This research introduces new insights into how bricolage can be used as a flexible adaptation strategy to address changes in the business environment in developing coastal areas. The findings indicate that bricolage techniques enhance product innovation, leverage social networks, and create new value for MSMEs. However, a major challenge is the promotional strategy, which remains limited to local media, hindering the potential to attract more visitors. The study aims to provide new perspectives on how bricolage techniques can help MSMEs overcome resource constraints, innovate, and capitalize on opportunities in a dynamic context. This study offers insights into how bricolage can help overcome resource constraints and adapt to market changes, highlighting the need for more effective digital promotion strategies to enhance the appeal of Tanjung Penyu Beach as a tourist destination and maximize the success of MSMEs in the area

RESILIENCE AND CONFLICT: THE ROLES OF COPRENEURSHIP, TRANSGENERATION, AND DARK SIDE OF FAMILY BUSINESS

The present study aimed to examine the role of copreneurship, transgeneration, and the dark side with conflicts in and continuity of family-managed small and medium-sized enterprises (SMEs) or family businesses. Data was derived from 178 owners of batik SMEs, consisting of both those managed by spouses and those inherited. Data analysis was done using SEM-AMOS.22 and showed that (1) copreneurship positively related to family business conflicts; (2) transgeneration positively related to business management conflicts; (3) member family’s dark side positively related to conflicts; and (4) conflicts occurred due to tenuous family social identity (decreased co­pre­ne­urship bond, transgenerational process failure and dark side) positively related to family bu­si­ness resilience. The present study also included control variables for business size and gene­ra­ti­onal order in order to determine the extent and resilience of business continuity

GEN Z AND THE FUTURE OF BANKING: AN ANALYSIS OF DIGITAL BANKING ADOPTION

In the era of digitalization, a digital bank was the development of banking services. Bank in­no­vation led to innovation in providing various alternative services and improved the ease of tran­sactions for digital banking applications. This study aimed to discuss how digital banks used service features using a modified UTAUT2 approach. The data used was that of respondents belonging to generation Z in Indonesia who used digital banking services on mobile devices. Data analysis was done using PLS-SEM. The findings demonstrated that performance expectancy was the highest va­riable determining behavioral intention and used behavior. Habit and trust on service provider also predicted intention, and facilitating conditions also had a direct effect on usage behavior when adopt­ing digital banking in generation Z. Surprisingly, effort expectancy, social influence, hedonic mo­ti­vation, price value, and trust in the internet did not have a significant relationship, for which some possible reasons were explained further. In this article, theoretical and practical implications were also discussed

IMPLEMENTATION OF GOOD CORPORATE GOVERNANCE AND CREATIVE ACCOUNTING ON FINANCIAL REPORTING QUALITY

This research aimed to test whether the implementation of governance in banking in Indonesia influenced the possibility of unethical creative accounting which had an impact on the quality of banking financial reporting. The sample used in this research were accountants who worked at banks in the DKI Jakarta and Bandung areas, totaling 315 respondents. The data analysis technique used was the Structural Equation Model. The research results showed that the implementation of good governance influences the occurrence of unethical creative accounting and the quality of financial reports. The implementation of good governance also influenced the occurrence of creative accounting which had an impact on the quality of financial reports. This showed the importance of implementing good corporate governance in limiting the occurrence of creative accounting which led to unethical actions, to provide reliable quality financial reports for its users. This research contributed to empirical testing of decision-usefulness theory which states the need for rules that must be fulfilled in presenting accounting information reports so that they could be useful in making decisions for users

IS COAL ABLE TO SHINE? THE ROLE OF LEGAM IN SUPPORTING COAL JEWELRY-BASED SOCIAL ENTREPRENEURSHIP

As coal mining activities ceased in Sawahlunto, tourism, and the creative industry emerged as alternative avenues for the city's development. Legam is a player in the creative industry, specifically in the fashion sub-sector, specializing in coal-based jewelry production, a material abundant in Sawahlunto. Employing a na­r­rative approach and conducting interview data collection, this research aimed to identify the role of Legam Jewelry in supporting social entrepreneurship. A social entrepreneurship approach served as the analytical fra­mework, considering Legam Jewelry's unique business operations. Differences in the locations of raw ma­te­rial sources, workers' residences, and the business owner's domicile increased operational costs. It was interesting to comprehend Legam's motivation for maintaining this location difference between Bandung and Sawahlunto. The research findings indicated that Legam aligned its business processes with social entre­pre­neurship ele­ments such as social value, civil society, innovation, and economic activities. Despite being deemed capable of fulfilling these social entrepreneurship elements, several critical points required attention in Legam's business processes. One such point related to the need for government support to facilitate physical exhibitions after the coronavirus disease (COVID-19) pandemic. In creating a massive social impact, efforts were necessary to en­courage the emergence of similar entrepreneurs in Sawahlunto and other regions