4,269 research outputs found

    Consumerism and Marketing in the Digital Age

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    Advances in telecommunication technology have contributed to the popularity of smartphones and social media websites worldwide. There are 196 million smartphone users in the U.S., and worldwide, smartphone users were estimated at 1.75 billion in 2014. These increases are signs of how widely social networking companies have penetrated the lives of ordinary people and, in turn, transformed the ways in which people communicate and businesses operate. In essence, social media sites and smartphones have become very useful and integral tools for marketing and consumerism. This paper explores trends, challenges and opportunities in social media marketing and its benefits to consumerism

    Exploring Agricultural Production Systems and Their Fundamental Components with System Dynamics Modelling

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    Agricultural production in the United States is undergoing marked changes due to rapid shifts in consumer demands, input costs, and concerns for food safety and environmental impact. Agricultural production systems are comprised of multidimensional components and drivers that interact in complex ways to influence production sustainability. In a mixed-methods approach, we combine qualitative and quantitative data to develop and simulate a system dynamics model that explores the systemic interaction of these drivers on the economic, environmental and social sustainability of agricultural production. We then use this model to evaluate the role of each driver in determining the differences in sustainability between three distinct production systems: crops only, livestock only, and an integrated crops and livestock system. The result from these modelling efforts found that the greatest potential for sustainability existed with the crops only production system. While this study presents a stand-alone contribution to sector knowledge and practice, it encourages future research in this sector that employs similar systems-based methods to enable more sustainable practices and policies within agricultural production

    Satellite camera image navigation

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    Pixels within a satellite camera (1, 2) image are precisely located in terms of latitude and longitude on a celestial body, such as the earth, being imaged. A computer (60) on the earth generates models (40, 50) of the satellite's orbit and attitude, respectively. The orbit model (40) is generated from measurements of stars and landmarks taken by the camera (1, 2), and by range data. The orbit model (40) is an expression of the satellite's latitude and longitude at the subsatellite point, and of the altitude of the satellite, as a function of time, using as coefficients (K) the six Keplerian elements at epoch. The attitude model (50) is based upon star measurements taken by each camera (1, 2). The attitude model (50) is a set of expressions for the deviations in a set of mutually orthogonal reference optical axes (x, y, z) as a function of time, for each camera (1, 2). Measured data is fit into the models (40, 50) using a walking least squares fit algorithm. A transformation computer (66 ) transforms pixel coordinates as telemetered by the camera (1, 2) into earth latitude and longitude coordinates, using the orbit and attitude models (40, 50)

    Reply to Letter from John Stuart Barrows, June 10, 1940.

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    https://digitalmaine.com/alien_corresp/1018/thumbnail.jp

    Preliminary Results from the CHOMPTT Laser Time-Transfer Mission

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    CubeSat Handling of Multisystem Precision Time Transfer (CHOMPTT) is a demonstration of precision ground-to-space time-transfer using a laser link to an orbiting CubeSat. The University of Florida-led mission is a collaboration with the NASA Ames Research Center. The 1U optical time-transfer payload was designed and built by the Precision Space Systems Lab at the University of Florida. The payload was integrated with a NASA Ames NOdeS-derived spacecraft bus to form a 3U spacecraft. The CHOMPTT satellite was successfully launched into low Earth orbit on 16 December 2018 on NASA’s ELaNa XIX mission using the Rocket Lab USA Electron vehicle. Here we describe the mission and report on the status of this unique technology demonstration. We use two satellite laser ranging facilities located at the Kennedy Space Center and Mount Stromlo, Australia to transmit nanosecond, 1064 nm laser pulses to the CHOMPTT CubeSat. These pulses are timed with an atomic clock on the ground and are detected by an avalanche photodetector on CHOMPTT. An event timer records the arrival time with respect to one of the two on-board chip-scale atomic clocks with an accuracy of 200 ps (6cm light-travel time). At the same time, a retroreflector returns the transmitted beam back to the ground. By comparing the transmitted and received times on the ground and the arrival time of the pulses at the CubeSat, the time difference between the ground and space clocks can be measured. This compact, power efficient and secure synchronization technology will enable advanced space navigation, communications, networking, and distributed aperture telescopes in the future

    Reversible oligonucleotide chain blocking enables bead capture and amplification of T-Cell receptor alpha and beta chain mRNAs

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    Next-generation sequencing (NGS) has proven to be an exceptionally powerful tool for studying genetic variation and differences in gene expression profiles between cell populations. However, these population-wide studies are limited by their inability to detect variation between individual cells within a population, inspiring the development of single-cell techniques such as Drop-seq, which add a unique barcode to the mRNA from each cell prior to sequencing. Current Drop-seq technology enables capture, amplification, and barcoding of the entire mRNA transcriptome of individual cells. NGS can then be used to sequence the 3′-end of each message to build a cell-specific transcriptional landscape. However, current technology does not allow high-throughput capture of information distant from the mRNA poly-A tail. Thus, gene profiling would have much greater utility if beads could be generated having multiple transcript-specific capture sequences. Here we report the use of a reversible chain blocking group to enable synthesis of DNA barcoded beads having capture sequences for the constant domains of the T-cell receptor α and β chain mRNAs. We demonstrate that these beads can be used to capture and pair TCRα and TCRβ sequences from total T-cell RNA, enabling reverse transcription and PCR amplification of these sequences. This is the first example of capture beads having more than one capture sequence, and we envision that this technology will be of high utility for applications such as pairing the antigen receptor chains that give rise to autoimmune diseases or measuring the ratios of mRNA splice variants in cancer stem cells

    Provenance and deposition of glacial Lake Missoula lacustrine and flood sediments determined from rock magnetic properties

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    Sherpa Romeo green journal. Permission to archive accepted author manuscript.Repeated outburst flooding from glacial LakeMissoula,Montana, affected large areas of Washington duringMarine Oxygen Isotope Stage 2 (29–14 ka).We present the first high-resolution rock magnetic results from two sites that are critical to interpreting these outburst floods and that provide evidence of sediment provenance: glacial Lake Missoula, the source of the floods; and glacial Lake Columbia, where floodwaters interrupted sedimentation. Magnetic carriers in glacial LakeMissoula varves are dominated by hematite,whereas those in outburst flood sediments and glacial Lake Columbia sediments aremainly magnetite and titano-magnetite. Stratigraphic variation of magnetic parameters is consistent with changes in lithology. Importantly, magnetic properties highlight depositional processes in the flood sediments that are not evident in the field. In glacial Lake Columbia, hematite is present in fine silt and clay deposited near the end of each flood as fine sediment settled out of the water column. This signal is only present at the end of the floods because the hematite is concentrated in the finer-grained sediment transported from the floor of glacial LakeMissoula, the only possible source of hematite, ~240 km away.Ye

    Banking from Leeds, not London: regional strategy and structure at the Yorkshire Bank, 1859–1952

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    Industrial philanthropist Edward Akroyd created the Yorkshire Penny Savings Bank in 1859. Despite competition from the Post Office Savings Bank after 1861 and a serious reserve problem in 1911, it sustained his overall strategy to become a successful regional bank. Using archival and contemporary sources to build on recent scholarship illustrating how savings banks were integrated into local economies and the complementary roles of philanthropy and paternalism, we analyse an English regional bank's strategy, including an assessment of strategic innovation, ownership changes and management structure. This will demonstrate that the founder's vision continued, even though the 1911 crisis radically altered both strategy and structure
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