Rebranding of campbell complex and impact toward its brand equity / Muhd Hafiz Ramli

Maintaining strong brand equity is not an easy task for the organization. Without proper planning and strategy, the brand might face lots of trouble. The same goes to the Campbell Complex. This shopping complex used to be very famous in the backdays. But now the situasion is not the same anymore. The new management of Campbell Complex currently is worried about this situation. Therefore they had decided to rebrand the Campbell Complex but at the same time maintaining the advantage of this shopping complex. This study was done for the purpose to clarify the rebranding concepts and investigated the influences of rebranding toward brand equity. Structured questionnaire was used in this study. 110 questionnaires were distributed to the tenants and customers of Campbell Complex. Based on the analysis, it was found that rebranding (internal branding, repositioning, brand name and online advertising) influences brand equity. All concepts was found positively influenced brand equit

Design and Calibration of Pinch Force Measurement Using Strain Gauge for Post-Stroke Patients

Two fingers strength is an indicative measurement of pinch impairment. Conventionally, Fugl Meyer Upper Extremity Assessment (FMA-UE) is the primary standard to measure pinch strength of post-stroke survivors. In literature, the evaluation method performed by the therapist is subjective and exposed to inter-rater and intra-rater reliabilities. Recently, force-sensing resistors were implemented to measure two fingers force, but these sensors are subjected to nonlinearity, high hysteresis, and voltage drift. This paper presents a design of pinch force measurement based on the strain gauge. The pinch sensor was calibrated within a range of between 0 N to 50 N over a pinching length of 20 mm with a linearity error of 0.0123% and hysteresis of 0.513% during the loading and unloading process. The voltage drift has an average of 0.24% over 20 minutes. The pinch force measurement system reveals an objective pinch force measurements in evaluating the rehabilitation progress of post-stroke patients

[Women's Inheritance Rights According to Syarak Law and The Division of Its Division According to The Local Cultur Dynamism] Hak Pusaka Wanita Menurut Hukum Syarak dan Keharusan Pembahagiannya Mengikut Dinamisme Budaya Tempatan

The issue of inheritance is constantly being debated especially pertaining to the 2:1 ratio of division between male and female. This article tends to focus on this inheritance polemic in the perspective of Islamic jurisprudence, either the 2:1 portion of man and woman is a rigid allocation, or there are another kind of apportionment that prioritise woman rather than man. It also discusses wether the inheritance rights might change according to the change of socio-cultural context to the equal division for man and woman as an alternative solution for the issue in Malaysian society. In order to achieve this objectives, the researcher had been pursuing a qualitative research which was focusing in library data collection. Result from the research shows that Shari`ah is just enough in handling this particular issue, in the meantime the Malay culture also manage to balance the portion of distribution 2:1 with an alternative solution called musalahah. The 2:1 division is also not a uniform in nature, even there are some other kind of divisions that prioritise woman over man in their inheritance.   Keywords: Inheritance, Female, Shariah, Gender Inequity, Islamic Law.   Isu hak pusaka wanita sering diperdebatkan terutamanya melibatkan pembahagian dua nisbah satu (2:1) antara lelaki dan wanita. Artikel ini akan memfokuskan kepada polemik pusaka wanita dari perspektif hukum Islam sama ada nisbah lelaki wanita 2:1 bersifat rigid, atau ada peruntukan lain yang melebihkan kaum wanita berbanding lelaki. Artikel ini turut membincangkan sama ada hak tersebut boleh berubah dengan perubahan sosio budaya masyarakat dan berubah menjadi hak yang sama rata antara lelaki dan wanita serta penyelesaian alternatif kepada isu tersebut dalam konteks masyarakat Islam di Malaysia. Bagi mencapai objektif tersebut, pengkaji telah menjalankan kajian berbentuk kualitatif melalui proses pengumpulan data yang lebih memfokuskan kepada metode kepustakaan dan dianalisis secara diskriptif. Hasil kajian mendapati syariat Islam bersifat adil, dan budaya masyarakat Melayu mampu mengimbangi kadar pembahagian 2:1 dengan penyelesaian alternatif melalui kaedah muafakat (musalahah) dan kadar 2:1 juga tidak bersifat menyeluruh, malah ada kadar yang melebihkan wanita berbanding lelaki.   Kata kunci: Harta Pusaka, Wanita, Syariat, Ketidakadilan Gender, Hukum Isla

An Investigation of Microwave Tomography Technique to Detect Brain Tumour Through Cross-Section Imaging at Frequency 0.5 GHz to 1.5 GHz

The growing significance of cancerous tissue including brain tumour requires a fast and efficient technology detection. The most current technologies being applied for brain imaging system are Computed Tomography (CT) scan and Magnetic Resonance Imaging (MRI). Whilst these two detection applications are very well established, both systems are expensive, time and space consuming, and raise safety issues to patients due to the radiation and strong magnetic effects. This research aims to assess the feasibility and potential performance of microwave tomography (MWT) for brain imaging with a particular focus on brain tumour detection. The study was conducted using Finite Element Model software, COMSOL Multiphysics to develop a 2D modelling of an antenna array and measure the scattered electric field by solving forward problem. MATLAB software will be used as an inverse problem solver to reconstruct 2D images of the tumour by using Linear Back Projection (LBP) algorithm

Development of a haptic feedback actuator for an endovascular interventions simulator interface

Endovascular interventions are minimally invasive surgical procedures that are performed to diagnose and treat vascular diseases using flexible instruments known as guidewire and catheter. A popular method of developing the skills required to manipulate the instruments successfully is through the use of virtual reality (VR) simulators. However, the interfaces of current VR simulators have several shortcomings and a major challenge of addressing the shortcomings is to unobtrusively access the central, co-axial guidewire for haptics. This work sets out to explore two different approaches for applying force to the concentric guidewire: direct non-contact electromagnetic force application and a custom actuator designed to be embedded within a catheter hub. An initial implementation of the hub actuator approach was able to produce a suitably strong resistance effect when the guidewire is advanced, but further work is needed to reduce the actuator size while maintaining the level of resistance

Effects of different preservation treatments on nutritional profile on juices from different sugar cane varieties

The commercialisation of sugarcane juice is limited due to its rapid quality degradation. This study was conducted to determine the effect of High Pressure Processing (HPP) and High Pressure Homogenisation (HPH) on physicochemical, antioxidant properties and microbiological quality of red sugarcane juice. The red sugarcane juice samples, Kapur, Madu, Serai and Ragnar were subjected to HPP and HPH at 300 MPa for 2 and 5 min before the analysis was performed. Initial brix content, polyphenol oxidase (PPO) and nutritional content of sugarcane juice values of showed that Madu juice contained the highest total phenolic content (TPC) and antioxidant properties (FRAP and DPPH radical scavenging assay) amongst all variants. HPP-treated juice showed no significant difference to the untreated juice in terms of physicochemical properties (total soluble solid, pH and colour), microbial count and polyphenoloxidase activity. In contrast, HPH showed significant decrease in microbial load and polyphenoloxidase activity. The sugar cane juice subjected to HPP and HPH for 5 min showed significant increase and significant decrease, respectively, in term of TPC as compared to untreated sample. In conclusion, HPP appears to be an effective approach to retain TSS, pH and colour of the red sugarcane juice, while increasing the antioxidant quantity which is desirable in the commercialisation of the juice. However, HPH is a better method to reduce PPO activity and microbial load, thus beneficial in reducing the browning process and potentially extending the shelf life

Study On Mechanical Properties And Microstructure Analysis Of Aisi 304l Stainless Steel Weldments

Manufacturing operations require joining process in a way that it is considered as an important process to be applied in almost every operation or process that involves fabricating of products. The aim of this research is to evaluate mechanical properties and analyzed Heat Affected Zone (HAZ) of austenic stainless steel AISI 304Lweldments. The welding was conducted based on three different sizes of filler wire 0.8mm, 1.0mm and 1.2mm respectively. The arc voltage used also consists of three different values 30V, 60V and 90V and the current flow for Metal Inert Gas (MIG) welding was set to constant value of 100A. The specimens were divided into five groups to undergo tensile test, hardness test, impact test, HAZ temperature variation study and followed by microstructure observation. The experimental result showed that tensile strength, hardness and impact resistance were increased with the used of biggest size of filler wire which is 1.2 mm. The relations then were compared with HAZ temperature variation analysis and the image analyzer showed that the transformation from austenite to martensite at HAZ created a hard and brittle structure near the fusion zone. The results revealed that different filler wire size and different arc voltage applied could enforce the austenitic stainless steel structure

Foot plantar pressure monitoring system using EMED®-A: preliminary results

The aim of this study was to assess the repeatability of the EMED®-A and identify the repeatability of data for different types of measurements (walking without load, walking with load, standing without load, and standing with load). Each load weighing 1.5 kg must be hold at left and right hands. Contact area (CA), maximum force (F), peak pressure (PP) were calculated. In addition, coefficient of variation (CV) is calculated for repeatability of EMED®-A. In conclusion, the EMED®-A foot plantar pressure monitoring system was found to be repeatable and can be used as valuable tool for plantar pressure distribution assessment

An H∞ design for dynamic pricing in the smart grid.

An H∞ design for dynamic pricing in the smart grid is proposed. This design jointly considers the operation of a distribution network operator and a market operator. In the design, a ratio of the regulated output energy to the disturbance energy is minimized to address the worst-case scenario. Linear matrix inequality approaches are used to formulate the design problem as a convex problem. Fuzzy interpolation techniques are integrated into the design procedure so that nonlinear grid dynamics can be addressed. In contrast with existing designs, the proposed design can yield a more reliable and practical pricing scheme as shown via simulations

Plantar pressure repeatability data analysis for healthy adult based on EMED system

This paper presents the repeatability data analyses and discusses the selection of the appropriate type of plantar pressure measurements for the EMED system with regards to Pressure Level Values (PLV) over the touch insole area of healthy adults. In this research, a participant with age 28 years old has been chosen as a sample to measure under foot pressure, it is conducted the test 20 times and took part in four types of plantar pressure clinical assessments, Dynamic (normal walking), Dynamic with load (normal walking, carrying 1.5 Kg), Static (Standing test), and Static with load (Standing, carrying 1.5 Kg). The analysis is implemented using a new approach of recognizing the measurements into 7 different levels of pressure that assigned with 7 colors by considering the image processing algorithm. Variance Coefficient (VC) check is adopted for the statistical analysis and the selection decision. The results highlighted that the overall pressure levels in dynamic with load category have a better variance as compared with three other categories of plantar pressure on this type of repeatability test. In conclusion, EMED system can be considered as an effective instrument to record plantar foot pressure measurements in such type of analysis