Strategic Communications and Corporate Branding: a Study of Jebsen & Jessen Indonesia Group

Corporate communications hold a vital function to maintain the company's positive image and reputation in front of stakeholders. A corporate communications practitioner must be able to handle a variety of communication processes in an organization, including to determine the right strategy to reach its communications goal. The purpose of this research is to analyze the corporate communications strategy of Jebsen & Jessen Indonesia Group to create its corporate branding and reflect it with public relations strategic planning process. The researcher gathered the primary data from in-depth interview with key informant and combine it with secondary data from other relevant data. Afterwards, it was verified by triangulation to strengthen the credibility of data and continue with analysis process. This research concluded that Jebsen & Jessen Indonesia Group has implemented its corporate branding strategy accordingly to public relations strategic planning process. Some of the targets have been achieved in one year period, however there have been suggestions to improve the future corporate branding strategy formation

Boubaker Wavelets Functions: Properties and Applications

تم في هذا البحث تقديم شرح تفصيلي لدوال متعددة حدود بوبكر المتعامدة مع بعض الخواص ذات الاهمية، كذلك استنتاج تعريف متعددات حدود بوبكر الموجية في الفترة (1, 0] وذلك بالاستفادة  من بعض الخواص المهمة لمتعددة حدود بوبكر. تمتلك هذه الدوال الاساسية خاصية العيارية المتعامدة بالإضافة الى ضرورة تواجد المنطلق المرصوص. لهذه الدوال الموجية العديد من المزايا وقد استخدمت في المجال النظري بالإضافة الى المجال العملي وتم استخدامها مع متعددات الحدود المتعامدة لغرض طرح طريقة جديدة للتعامل مع العديد من المسائل في العلوم والهندسة ولذلك تعتبر طريقة استخدام الموجبات ذات اهمية كبيرة عند الاستفادة منها في المجالات ذات العلاقة. بالإضافة الى الاستفادة من موجبات بوبكر للحصول على خاصية جديدة  وهي مشتقات دالة بوبكر الموجية. استخدمت موجية بوبكر مع طريقة الترصيف للحصول على حل عددي تقريبي لمعادلات لان ايمدن من النوع الخطي المنفرد. تصف معادلات لان ايمدن العديد من الظواهر المهمة في علم الرياضيات والفيزياء السماوي مثل الانفجارات الحرارية الكونية وتكوين النجوم. وتعتبر احدى حالات مسائل القيمة الابتدائية المنفردة للمعادلات التفاضلية اللاخطية من الرتبة الثانية. تقوم هذه الطريقة المقترحة بتحويل معادلة لان ايمدن الى نظام من المعادلات التفاضلية الخطية والتي يمكن حلها بسهولة باستخدام الحاسبة. بناءً على هذا فقد ظهر تطابق الحل العددي مع الحل التحليلي بالرغم من استخدام عدد قليل من متعددات حدود بوبكر الموجية لغرض ايجاد هذا الحل. كذلك، تم في هذا البحث البرهنة على قيمه قيد الخطأ المستخرج من هذه الطريقة. وتضمن هذا البحث على ثلاث امثلة عددية من نوع معادلات لان ايمدن لتوضيح قابلية استخدام الطريقة المقترحة. تم توضيح النتائج الحقيقة مع النتائج التقريبية في شكل جداول ورسوم هندسية لغرض المقارنة.This paper is concerned with introducing an explicit expression for orthogonal Boubaker polynomial functions with some important properties. Taking advantage of the interesting properties of Boubaker polynomials, the definition of Boubaker wavelets on interval [0,1) is achieved. These basic functions are orthonormal and have compact support. Wavelets have many advantages and applications in the theoretical and applied fields, and they are applied with the orthogonal polynomials to propose a new method for treating several problems in sciences, and engineering that is wavelet method, which is computationally more attractive in the various fields. A novel property of Boubaker wavelet function derivative in terms of Boubaker wavelet themselves is also obtained. This Boubaker wavelet is utilized along with a collocation method to obtain an approximate numerical solution of singular linear type of Lane-Emden equations. Lane-Emden equations describe several important phenomena in mathematical science and astrophysics such as thermal explosions and stellar structure. It is one of the cases of singular initial value problem in the form of second order nonlinear ordinary differential equation. The suggested method converts Lane-Emden equation into a system of linear differential equations, which can be performed easily on computer. Consequently, the numerical solution concurs with the exact solution even with a small number of Boubaker wavelets used in estimation. An estimation of error bound for the present method is also proved in this work. Three examples of Lane-Emden type equations are included to demonstrate the applicability of the proposed method. The exact known solutions against the obtained approximate results are illustrated in figures for compariso

A comparison between the hierarchical clustering methods for postgraduate students in Iraqi universities for the year 2019-2020 using the cophenetic and delta correlation coefficients

The educational sector is one of the important sectors in the world, and it is considered one of the means of community development. In addition, it is one of the means of making the country’s renaissance and development because it represents the factory of thinking minds that make change. There is no doubt that this sector is the same as any other sector. The deficit in the studied scientific planning has been prolonged, which led to its deterioration, and the problems of education remain diverse and inherited from previous time periods, where the hierarchical cluster analysis was used on postgraduate students in universities in Iraq, except for Kurdistan region, and the number of universities that were included in the study was (30) universities. In the whole of Iraq for the year 2020, when using the comparison measures the Cophenetic Correlation Coefficient (CCC) and the Coefficient Delta (DC), it was found that the Complete Linkage Method is the best among the hierarchical methods, as the value of (CCC) is 0.952061, and the value of (DC(0.1)) it is 0.288973, and in the case (DC(0.5)) it is 0.26877, then followed by Median method, Ward's method and finally Single Linage Method

Prevalence of periapical lesions in non-endodontically and endodontically treated teeth in an urban Iraqi adult subpopulation : a retrospective CBCT analysis

This study aimed to assess the prevalence of apical periodontitis (AP) and its association with the presence/quality of root canal filling (RCF) and coronal restoration (CR) in Iraqi population. A total of 385 CBCT scans of patients (18-45) yrs. old wit

Association of Glutathione–S-Transferase (GSTP1) Genetic Polymorphism in Iraqi Patients with Diabetes Mellitus Type2

Glutathione S-transferases (GSTs) are enzymes that included, in a more range of detoxifying reactions by conjugation of glutathione, to electrophilic material. Polymorphisms n the genes that responsible of GSTs affect, the function of the GSTs. GSTs play an active role in protection of cell against oxidative stress mechanism. Polymorphisms of GSTP1 at codon 105 amino acids forms GSTP1 important site for bind of hydrophobic electrophiles and the substitution of Ile/Val affect substrate specially catalytic activity of the enzyme and may correlate with reach to different diseases in human like diabetes mellitus type2 disease. Correlation between these polymorphisms and changes in the parameters file of diabetic patients has also been found, therefore, the results variation considerably among the studies; therefore, these control study was designed to leading to detecting know, as there are no studies on this performed in the people of Iraq. The polymerase chain reaction-restriction fragment length polymorphism was used to study GSTP1genetic polymorphism in 60 T2DM patients and 50 healthy individuals. Our results showed that presence of the GSTP1 heterozygous mutant allele Ile/Val was more common in subjects with T2DM than in the control group (40.00% and 32.00%, respectively; p = 0.01), as well as the found of the homozygous mutant of GSTP1 allele Val/Val was common in T2DM patient and not found in the control group (3.33% and 0.00%, respectively; p = 0.001).GSTP1 genotypes do not have an effect on blood lipids after infection with diabetes mellitus. Agarose gels used to determined genotypes according to the bands were that appeared in electrophoresis of gel

Environmental Friendly Synthesis of Silver Nanoparticles Using Leaf Extract of Mureira Tree (Azadirachta indica) Cultivated in Iraq and Efficacy the Antimicrobial Activity

In the present study, environment friendly and cost effective silver nanoparticles were synthesized using the leaves extract of Mureira tree cultivated in Iraq as the reducing and capping agent. The nanoparticless were characterized using UV-visble, FT-IR, XRD, and SEM methods. The surface plasmon resonance peaks in absorption spectra for silver colloidal solution showed an absorption peak at 420 nm in a UV-visible spectrum. The functional biomolecules such as carboxyl groups present in the seaweed responsible for the silver nanoparticles formation were characterized by FT-IR. The XRD results suggested that the crystallization of the bio-organic phase occurs on the surface of the silver nanoparticles or vice versa. The broadening of peaks in the XRD patterns was attributed to particle size effects and the average particles size about 30 nm which was calculated by using the Dubai-Scherrer equation. The silver nanoparticles synthesized by the help of Mureira tree leaves extracts were scanned using SEM. It reveals that a silver nanoparticle seems to be spherical in morphology. The results shows that silver nanoparticles synthesized by Moreira leaves extract has effective antibacterial activities on the test isolates as indicated by the diameter of their zone of inhibition. The inhibition zone was 17 mm for Enterobacter cloacae, 18 mm for Escherichia coli and Klebsiella pneumonia, 16 mm for Proteus mirabilis and Pseudomonas aeruginosa, 15 mm for Bacillus sp., Staphylococcus aureus and Streptococcus spp. The antimicrobial activity of Moreira leaves extract has lowest effect against tested isolates. The inhibition zone was 7 mm for Enterobacter cloacae, Escherichia coli, Pseudomonas aeruginosa, Bacillus sp. and Streptococcus spp. 10 mm for Klebsiella pneumonia, and 8 mm for Staphylococcus aureus.The study revealed that the silver nanoparticles synthesis by using leaves extract of Mureira tree could be as a therapeutic agent for human microbial infections. Keywords: Silver nanoparticles, pathogenic bacteria, Mureira tree, Leaf Extract, antimicrobial activity

Modified RSA-based algorithm: a double secure approach

Security algorithms like RSA are becoming increasingly important for communications to provide companies, organizations, and users around the world, secure applications who rely heavily on them in their daily work. Security algorithms use different acquaintances among companies which might belong to various countries or even cities. Such data should essentially be encrypted to make sure that there is security in transportation. Thus, the current research paper leads to the novel system of security for the safe transfer of data. This paper examines the general principles of encryption and focuses on the development of RSA and the complexity of the encryption key so that it becomes more secure in the applications used. In this project, we will work on the RSA algorithm by adding some complexity to the 3keys (3k). This addition will increase the security and complexity of the algorithm's speed while maintaining encryption and decryption time. The paper also presents an approach by means of public key encryption to enhance cryptographic security. Moreover, double security is provided by the algorithm of RSA. This novel RSA algorithm was investigated in MATLAB. Numerical results for the various parameters such as Mean Square Error (MSE), correlation and Bit Error Ratio (BER) were implemented for the encryption of the message. The experimental results demonstrated that the proposed algorithm for 3 keys has small error rate in the retrieval of the encoded text

Hospital Acquired Pneumonia Is Linked to Right Hemispheric Peri-Insular Stroke

Purpose Hospital acquired pneumonia (HAP) is a major complication of stroke. We sought to determine associations between infarction of specific brain regions and HAP. Methods: 215 consecutive acute stroke patients with HAP (2003–2009) were carefully matched with 215 non-pneumonia controls by gender, then NIHSS, then age. Admission imaging and binary masks of infarction were registered to MNI-152 space. Regional atlas and voxel-based log-odds were calculated to assess the relationship between infarct location and the likelihood of HAP. An independently validated penalized conditional logistic regression model was used to identify HAP associated imaging regions. Results: The HAP and control patients were well matched by gender (100%), age (95% within 5-years), NIHSS (98% within 1-point), infarct size, dysphagia, and six other clinical variables. Right hemispheric infarcts were more frequent in patients with HAP versus controls (43.3% vs. 34.0%, p = 0.054), whereas left hemispheric infarcts were more frequent in controls (56.7% vs. 44.7%, p = 0.012); there was no significant difference between groups in the rate of brainstem strokes (p = 1.0). Of the 10 most infarcted regions, only right insular cortex volume was different in HAP versus controls (20 vs. 12 ml, p = 0.02). In univariate analyses, the highest log-odds regions for pneumonia were right hemisphere, cerebellum, and brainstem. The best performing multivariate model selected 7 brain regions of infarction and 2 infarct volume-based variables independently associated with HAP. Conclusions: HAP is associated with right hemispheric peri-insular stroke. These associations may be related to autonomic modulation of immune mechanisms, supporting recent hypotheses of stroke mediated immune suppression