Management of advertising in the field of mass

In the modern information society advertising activity has become an important element of the system of social and economic policy. Undoubtedly, if production of domestic products, works and services is advertised, we understand that the means from the sale of such goods are purposed to pay for compatriots, to increase the budgets of this state, and not to increase the incomes of foreigners. In the first approximation, the advertisement of domestic competitive goods in their country and abroad is a progressive matter. If foreign goods are advertised in our country on the condition that domestic goods production is provided with not less but slightly greater benefits than foreign goods, then fair and decent advertising of foreign goods can and should be considered fair under the conditions:­ Such advertising allows citizens to satisfy their needs in a more attractive foreign product, compensating for the loss of a certain number of jobs in a given country;­ Such advertising encourages domestic producers to improve the quality of their goods in order to "equitably" compete in "their" and "foreign" territory, etc.If, for example, conditions are created in our country that no domestic goods of even better quality can compete with foreign ones because of extremely high cost due to a specially created and unfair tax burden to domestic commodity production, such advertising with the cleared way is harmful. Its harmfulness is hidden in a special way for an inefficient taxation system, etc. Therefore, in this paper, the authors emphasize the need to conduct research on the content of advertising activities and its role in socio-economic policy

Reflexão do problema do ensino de línguas na internet da mídia e redes sociais de tatarstan

This article analyzes the problem connected with the Tatar language as one of the main topics of discussion on social networks and online media of the Republic of Tatarstan (Russia). It was determined that today this issue is given enough attention as the Tatar language is one of the main symbols of the special status of the Republic. In this regard the Tatar language was compulsory in secondary school till a scandalous situation which was at the beginning of the 2017-18 school year. It was connected with Russian-speaking parents who did not want their children to study Tatar language. The situation led to the fact that in the period from October to December 2017 this topic became one of the main on the media in Tatar language. Journalists, the intellectual elite and ordinary people made numerous publications aimed at protecting Tatar language as a state language and therefore compulsory to study. Materials published by the information Agency “Tatar–inform” were selected for analyzing this situation. It turned out that these publications were able to inform the population about the events in the country concerning the language issue promptly and providing an opportunity for discussion.Este artículo analiza el problema relacionado con el idioma tártaro como uno de los principales temas de discusión en las redes sociales y los medios en línea de la República de Tatarstán (Rusia). Se determinó que hoy se le presta suficiente atención a este tema ya que el idioma tártaro es uno de los principales símbolos del estatus especial de la República. A este respecto, el idioma tártaro era obligatorio en la escuela secundaria hasta una situación escandalosa que se produjo al comienzo del año escolar 2017-18. Estaba conectado con padres de habla rusa que no querían que sus hijos estudiasen el idioma tártaro. La situación llevó al hecho de que el período de octubre a diciembre de 2017 este tema se convirtiera en uno de los principales en los medios de comunicación en el idioma tártaro. Los periodistas, la elite intelectual y la gente común hicieron numerosas publicaciones destinadas a proteger el idioma tártaro como un idioma de estado y, por lo tanto, obligatorio para el estudio. Los materiales publicados por la Agencia de información "Tatar-informa" fueron seleccionados para el análisis de la situación. Resultó que estas publicaciones fueron capaces de informar a la población sobre los eventos en el país sobre el problema del idioma con prontitud y brindar una oportunidad para el debate.Este artigo analisa o problema relacionado à língua tártara como um dos principais tópicos de discussão nas redes sociais e mídia on-line da República do Tartaristão (Rússia). Foi determinado que hoje esta questão recebe atenção suficiente já que a língua tártara é um dos principais símbolos do status especial da República. A este respeito, a língua tártara era obrigatória no ensino médio até que uma situação escandalosa ocorreu no início do ano letivo de 2017-18. Ele estava conectado com pais falantes de russo que não queriam que seus filhos estudassem a língua tártara. A situação levou ao fato de que, no período de outubro a dezembro de 2017, essa questão tornou-se uma das principais mídias da língua tártara. Jornalistas, a elite intelectual e as pessoas comuns fizeram numerosas publicações destinadas a proteger a língua tártara como língua estatal e, portanto, obrigatória para estudo. Os materiais publicados pela Agência de Informações "Tatar-informa" foram selecionados para a análise da situação. Descobriu-se que essas publicações foram capazes de informar a população sobre os eventos no país sobre o problema da linguagem prontamente e fornecer uma oportunidade para o debate

Land City District Zoning Areas for the Development and Use of the Unified Management and Operation of the Housing Stock

© 2016 The Authors.In this paper we suggest the idea of using the housing and construction cooperatives and functional zoning of the territory of the district, the project of the integrated development of the city district. The authors develop this project in conjunction with the cooperative ownership of the land in order to form a hierarchical system of the government common property and the development of a civil self-government system. It is believed that the idea of using the housing cooperative for the common property will allow homeowners to carry out the common life in a common area in the most efficient way

The role of journalism in the development of national consciousness and language

The article presents the results of the analysis of the research, conducted with the aim of studying the influence and role of journalism, in particular, the activities of publications, in the development of national consciousness and language. In this regard, the state of the Tatar periodical press in Russia after the revolution of 1905 until the beginning of the twenty-first century is examined. The desire to have Tatar periodicals appeared in the walls of the Kazan University in the early XIX century, but only the attempt of the revolution of 1905 forced the tsarist government to come to some indulgences. Tatar newspapers and magazines were published in many cities of the Russian Empire. Editors and journalists, as true educators, sought to awaken readers, to bring to their consciousness the sense of the need to change the society, the patriarchal foundations. New ideas began to penetrate the consciousness of readers through newspapers and magazines. In modern society, the commercialization of media system does not provide a full opportunity for the further development of national ideas, but despite this, many modern editions continue to serve the national ideas. National identity will be kept only if the people will have their language and culture. We believe that in the future the Tatar press can intensify the work in strengthening national consciousness and language enrichment. But this is possible only with the support of industry by the state

Information management in the field of journalism: Information selection procedure and evaluation methods

Economic trends determined by formation of information society in Russia and in the world, point to a large contribution of information and knowledge in an innovative progress of society. The key concept is "information" as data regardless of a form of their presentation. However, in the moment when the data are recorded on a physical medium, paper or in electronic form, they become documented information (documents). Only documents can be transmitted in the information and telecommunications networks, collected and used. However, the task on the analysis of these documents and making the decisions on their basis is solved only by a human. In journalism success depends on effective information and knowledge management what is a hot topic today. The authors note that the information and knowledge management technologies in a company include the technologies of search and selection of information in accordance with the needs of the company. It is indicated that a Russian consumer of information has a distorted view about the role of periodicals in business. Evaluation of reliability of the information in computer science is one of the most difficult problems. The authors emphasize the need to assess the reliability of a primary source

Social and economic content of property in movable things

Introducing an idea about content of the individual property, society and its authorities restrict in their laws or regulate the activity related to ownership, use or disposition, as well as determine the "individual property institute".By regulating the ownership, the authorities administer the conditions of the property occurrence, recognition, protection and preservation of the things and rights thereto. By regulating the use, the authorities administer the conditions of satisfying the owner's needs without prejudice to any rights and freedoms of other citizens. By regulating the disposition, the authorities administer the conditions of transfer of rights to a thing to other persons, conditions of the relationship between the owner and other persons, and legal succession. The content of property should be presented using a simulation method. In this case, the content of property will be characterized not from the standpoint of the property administration process, but from the standpoint of the economic result of the property administration. This work introduces a set of model concepts of the sole person's power over a movable designed to anticipate and to achieve the future desired results of this power in order to satisfy the owner's needs, as well as to make the market valuation of such power-holding possibilities (profitability of property)

Possibilities of Autologous Fecal Microbiota Transplantation in patients with obesity and diabetes mellitus

Obesity and type 2 diabetes mellitus (T2DM) are major problems for public health all over the world. According to retrospective research, the prevalence of obesity has doubled in more than 70 countries since 1980, as well as the prevalence of obesity complications (atherosclerotic cardiovascular diseases, nonalcoholic fatty liver disease and their complications. There are many drug therapies for T2DM, but it is difficult to achieve a stable, clinically relevant effect on a long-term basis. The fact that a patient has both conditions makes it difficult to optimize carbohydrate metabolism and to achieve normal body weight. Many antidiabetic drugs cause weight again, which, in turn, contributes to the growth of insulin resistance (IR) and requires further intensification of therapy.In the last few years, there is a growing evidence of the relationship between the gut microbiota (GM), obesity and T2DM. There has been a steady growth of interest in such medical technology as fecal microbiota transplantation (FMT) in the world. Since there is data on the association of the gut microbiota (GM) with the development of IR and T2DM, the possibility of FMT can potentially be one of the new methods of treatment. This review presents the current state of the problem and discusses the possibility of modifying GM as a therapeutic strategy in obesity and T2DM with an accent on autologous fecal microbiota transplantation

CURRENT STATE OF FISHERIES AND ASSESSMENT OF FISH STOCKS IN THE WESTERN MIDDLE OF THE CASPIAN SEA. PROSPECTS FOR THE USE OF THE FISH RESOURCES

Aim. To aim is to assess stocks and the fisheries of aquatic biological resources in the western part of the middle Caspian Sea and perspectives for the use of their resource potential.Methods. On the basis of the literature sources and our own data on the fish inventory in the western part of the Middle Caspian, we discuss possible reasons for emerging environmental, economic and other problems in the use of biological resources.Results. The main negative factors are the large-scale poaching, resulting in a catastrophic reduction in stocks of sturgeon and other valuable fish species of the Caspian Sea, a natural penetration of alien organisms (Mnemiopsis) and overfishing of some species. The potential danger is large-scale development of oil and gas fields in the Caspian Sea, which can lead to even worse situation for the biological resources of the sea.Conclusions. In order to preserve the biological resources of the sea it is necessary to create conditions for steadily developing fishing and fish processing enterprises, thus ensuring the satisfaction of the constant demand for fish products and an increase in the revenue base of the budget and the well-being of the Russian population