FAKTOR-FAKTOR YANG MEMPENGARUHI KONSUMEN BERBELANJA DI MINIMARKET (Studi pada Indomaret dan Alfamart di Semarang)

Pertumbuhan industri ritel nasional mendorong peritel lokal untuk mengembangkan industri ritel di daerah mereka. Minimarket Berpartisipasi meramaikan industri ritel di Indonesia. Saat ini, industri ritel untuk membangun sebuah pusat perbelanjaan di dekat perumahan. Bagi masyarakat Indonesia, hal ini menjadi fenomena. Seringkali masyarakat melihat pemandangan di mana jika setiap outlet Indomaret maka tidak jauh dari itu ada outlet Alfamart. Jika di suatu tempat telah Berdiri minimarket, kemudian menggoda memiliki potensi untuk tumbuh ke bisnis lain. Penelitian ini menganalisis faktor-faktor yang Mempengaruhi keputusan pembelian konsumen di minimart. Para peneliti menggunakan uji validitas, uji reliabilitas, MO, dan MSA sebagai metode analisis. Responden adalah konsumen yang membeli di pasar ini. Selain itu, peneliti menggunakan accidental sampling sebagai sampling. Hasil penelitian ini adalah 15 faktor yang Mempengaruhi keputusan konsumen dapat dikurangi dengan faktor 5 item item, yaitu: layanan cepat, barang bervariasi, lokasi perumahan terdekat, pengaruh keluarga, dan harganya lebih murah dibandingkan pesaingnya . Kata kunci : Inudstri Ritel; Minimarket; Analisis Faktor; Keputusan Pembelian Konsume

State of Utah vs. Bradford Dale Gettling : Reply Brief

APPEAL FROM THE FOURTH DISTRICT COURT. UTAH COUNTY, STATE OF UTAH, FROM A CONVICTION OF A CONTROLLED SUBSTANCE VIOLATION. BEFORE THE HONORABLE JAMES R TAYLO

Selection of a Sustainable Strategy Using DSS for Students in Selecting the Faculty of Economics and Business with the Topsis Method

Universities must be able to predict opportunities and challenges with the right interest in the students choosing majors in higher education in the digitalization era. This study provides the right strategy for FEB UDINUS by proposing a structural hierarchical model to analyze changes in student decision-making patterns in choosing the Faculty of Economics and Business at Dian Nuswantoro University in the digital market era by taking the context of sustainable value. The data collection techniques used in-depth interviews to determine student’s decision-making criteria in choosing FEB majors. The analysis of decision making factors was processed using TOPSIS (Technique for Order Preference by Similarity to Ideal Solution). The results of this study show the ranking strategy of the most appropriate ranking such as the strategy to find credible partner, the strategy to provide additional community benefits, the strategy to educate the community, the strategy for building collaboration between students, the strategy for creating iconic brands, the strategy for building collaboration between faculty and students, the strategy for building new learning models, and the strategy for building a new learning culture. Keywords:Sustainable strategy, DSS, Topsis Metho

TRAINING ON PROPOSAL MAKING OF TRADITIONAL RANGE FESTIVAL SPONSORS IN DUKUH DEMPING, ANGGRASMANIS, JENAWI, KARANGANYAR

Advances in science, technology and science are developing so rapidly. But unfortunately technological progress is not followed by moral, ethical and spiritual progress. Based on the information presented, it can be concluded that the basic problem in the "Community of Tinthir Nusantara" group is the lack of knowledge and understanding of the participants and managers of the traditional snacks festival in making an attractive proposal that will be submitted to the sponsor. Therefore, a program namely the introduction and training of the importance of recognizing Virtual Reality in everyday life as well as in marketing strategies to improve the welfare of the surrounding Community is needed. The training can be used to manage the implementing management as well as promote the activity in order to attract sponsors, so people from other region will interest to join the festival. With this technology, management is expected to be able to improve managerial skills and carry out promotions outside the region. In addition, this training serves as a means of information for the Demping Tourism Village and serves as material for evaluating activities by the manager of the Demping Tourism Village for the next implementation

Upaya Brand Salience untuk Mendorong Terjadinya Brand Resonance

This study aims to examine an integrated model of brand salience, perceived quality, buying decision, brand feeling, and brand resonance to the readers of Suara Merdeka Newspaper in Semarang. The sample of this study was 135 readers of Suara Merdeka Newspaper in Semarang. Exogenous and endogenous measurements have been approved using confirmatory analysis. Furthermore, it is analyzed with the Structural Equation Model to examine the causality relationship between the variables that influence and are measured by brand salience, purchasing decisions, perceived quality, brand feelings and brand resonance. Conclusions from the results of this study indicate that to increase brand resonance can be obtained through brand feelings obtained from the confidence of the purchase results due to brand excellence (Brand Salience).Keywords: : Brand Resonance; Brand Salience; Brand Feeling; buying decision; Perceived Quality 3Penelitian ini bertujuan untuk menguji model terintegrasi brand salience, perpsepsi kualitas, keputusan pembelian, brand feeling, brand resonance kepada para pembaca Surat Kabar Suara Merdeka di Semarang. Sampel penelitian ini adalah 135 pembaca Surat Kabar Suara Merdeka di Semarang. Pengukuran eksogen dan endogen telah diuji dengan menggunakan analisis konfirmatori. Selanjutnya dianalisis dengan Structural Equation Model untuk pengujian hubungan kausalitas antar variabel-variabel yang mempengaruhi dan dipengaruhi oleh brand salience, keputusan pembelian, perceived quality, brand feeling dan brand resonance. Simpulan dari hasil penelitian ini menunjukkan bahwa untuk meningkatkan Brand Resonance dapat dicapai melaui Brand Feeling yang diperoleh dari keyakinan keputusan pembelian karena kemenonjolan merek (Brand Salience).Kata Kunci: Brand Resonance; Brand Salience; Brand Feeling; Keputusan Pembelian; Perceived Qualit

PELATIHAN STRATEGI PELAKSANAAN FESTIVAL JAJANAN TRADISIONAL PADA DUKUH DEMPING ANGGRASMANIS JENAWI KARANGANYAR

Kemajuan teknologi tidak diikuti kemajuan moral, etika dan spiritual. Atas dasar pemaparan fenomena di latar belakang, diperlukan sebuah program yakni pengenalan dan pelatihan pentingnya mengenal Virtual Reality dalam kehidupan sehari-hari maupun dalam strategi marketing untuk meningkatkan kesejahteraan massyarakat sekitar. Atas dasar informasi yang tersaji dalam sub bab analisis situasi dapat disimpulkan bahwa permasalahan mendasar yang ada di kelompok “Komunitas Tinthir Nusantara” adalah kurangnya pengetahuan dan pemahaman pada para peserta dan pengelola festival jajanan tradisional dalam memasarkan produknya sehingga sering terjadi kegagalan pada saat pelaksanaan festival tersebur Desa Wisata Demping. Kompetensi dan pengetahuan yang dimiliki oleh Perangkat Desa, Pengelola mapupun masyarakat sekitar serta sulitnya sinyal internet sangat menghambat masuknya keterbaruan teknologi pemasaran di desa tersebut. Oleh karena itu, perlu dilakukannya pelatihan serta pendampingan dalam pengelolaan kegiatan tersebut. Berdasarkan situasi dan kondisi yang dihadapi tersebut sebagai salah satu upaya agar bisa meningkatkan produktifitas  dan keberhasilan pelaksanaan Festival jajanan tradisional tersebut adalah dengan memberikan pelatihan dan pendampingan strategi pemasaran. Pelatihan strategi pemasaran yang digunakan dapat digunakan untuk mengelola manajemen pelaksana maupun mempromosikan kegiatan tersebut supaya dapat menarik sehingga mampu mengundang minat masyarakat dari luar daerah untuk dapat hadir dalam festival tersebut. Dengan Teknologi ini diharapkan Manajemen dapat meningkatkan kemampuan managerial maupun melakukan promosi hingga ke luar daerah. Selain itu Strategi pemasaran ini berfungsi menjadi sarana informasi Desa Wisata Demping serta berfungsi demi bahan evaluasi kegiatan oleh pengelola Desa Wisata Demping untuk pelaksanaan berikutny

MANAJEMEN SISTEM PENILAIAN KINERJA GURU TAMAN KANAK-KANAK DENGAN SIMPLE ADDITIVE WEIGHTING

Teacher performance according to Law Number 14 of 2005 includes the main activities of planning, learning, implementing, assessing learning outcomes, mentoring and training children as well as additional tasks related to the main activities in accordance with the main workload. Teacher performance influences student learning outcomes, with good teacher performance it should produce good quality students as well. Therefore, it is natural that teacher performance needs to be measured every period. The assessment certainly contains the main and additional tasks. Based on these problems, it is also necessary to improve the existing performance appraisal system. There needs to be an appropriate method to assist the teacher performance assessment process, one of which is the weighted method, namely simple additive weighting (SAW). Performance assessment every semester using the SAW method will be able to bridge the results of increasingly better teacher performance. The assessment is carried out on a weighted basis for each parameter. The final result is a ranking of the performance of all teachers in descending orde

Model Pengembangan Jejaring Wirausaha dalam Upaya Meningkatkan Kinerja Perekonomian Unit Usaha Kecil dan Menengah di Semarang

The research examines the effect Network of Entrepreneurial which measured by social networking, networking support, networking among firms and Explorative Learning toward Performance Unit Small and Medium Enterprises in Semarang. This research use sample consisted of 100 Unit Small and Medium Enterprises in Semarang. The data are taken from central statistical agency of Semarang. Selection of samples by using purposive sampling. The hypothesis testing model using Partial Least Square analysis (PLS) The result of the research indicated, the Network of Entrepreneurial and Explorative Learning are factors that affect positively on Performance Unit Small and Medium Enterprises. The positive result in Network of Entrepreneurial and Explorative Learning gives the impact for Unit Small and Medium Enterprises in Indonesia to more focus Network of Entrepreneurial Development Model. These findings contribute that entrepreneurial networking should be a strategic priority for every company. Linkages with suppliers to increase the resources of the market development, new technologies and competitors movement and access to business partners, sources of technical assistance from customer ideas. With the existence of a positive relationship between Entrepreneurial Networking and Explorative Learning is a key factor in developing the dissemination of knowledge and learning that will increase competitive advantage and improve the performance of SMEs