Manage business effectively: analysis and forecasting MNC market opportunities

The purpose of this investigation is to develop a new methodological basis for studying the market opportunities of the multinational corporation (MNC) on the basis of the synthesis of modern scientific methods for further forecasting their change. The results showed the degree of dependence of the effectiveness of business management on the trends in the field development and competitor’s actions, market access opportunities, the use of MNC opportunities, their strategic positions, and the totality of internal factors that determine the profitability of activities. The practical value of the obtained results is to identify areas for increasing the efficiency of MNC business management and forecasting the dynamics of sales volumes of their products on the market

Smart projects on the development of green intellectual capital in eco-industrial parks

The study examines problems related to excessive environmental pressure on the ecosystem caused by industrial activities. It suggests constructing eco-industrial parks to optimize production and natural resources, monitor the condition of environmental safety in a limited territory with a developed infrastructure, and create green intellectual capital. The approach to the maximum automation of territories and introducing startups for the continuous modernization of the production and landscape park as part of the eco-industrial park is substantiated. It is proven that smart projects on the development of green intellectual capital based on eco-industrial parks will positively affect their implementation, can become a promising project for foreign investors, and can enhance the environmental safety of settlements. According to the model, for a settlement with a population of 1,500 people that works in an eco-industrial park, the utility function per person will increase by 12% when building a joint system of innovative ecological production and increasing the level of the country’s green capital

Smart projects on the development of green intellectual capital in eco-industrial parks

The study examines problems related to excessive environmental pressure on the ecosystem caused by industrial activities. It suggests constructing eco-industrial parks to optimize production and natural resources, monitor the condition of environmental safety in a limited territory with a developed infrastructure, and create green intellectual capital. The approach to the maximum automation of territories and introducing startups for the continuous modernization of the production and landscape park as part of the eco-industrial park is substantiated. It is proven that smart projects on the development of green intellectual capital based on eco-industrial parks will positively affect their implementation, can become a promising project for foreign investors, and can enhance the environmental safety of settlements. According to the model, for a settlement with a population of 1,500 people that works in an eco-industrial park, the utility function per person will increase by 12% when building a joint system of innovative ecological production and increasing the level of the country's green capital

Entrepreneurial initiative as a factor for the development of the innovation activity of country enterprises

The purpose of the study is to determine the impact of entrepreneurial initiative on the development of innovation activity of country enterprises. The theory of entrepreneurship by clarifying the essence of entrepreneurial initiative got further elaboration in the article. The methodical approach to the analysis and evaluation of the entrepreneurial initiative and its impact on the innovation activity of the enterprises, the results of which are the basis for further development of proposals to stimulate entrepreneurial initiative and development of their innovation activity is suggested. The estimation of innovation activity of 1758 enterprises of Ukraine by calculating the integral indicator of innovation activity revealed its low level for innovation active enterprises. The method of one-dimensional linear regression has determined that an increase in the number of business structures per 10 thousand people of the country's population at a rate of 1.0 causes an increase in the indicator of innovation activity by 0.172. It is proved in the article that development of infrastructure of enterprenerial environment and creation of centers for entrepreneurship development act as an important mechanism of increasing innovation activity of enterprises of the country

Ocena jakości usług świadczonych w portach lotniczych przez klientów B2B

This article analyzes the service quality of airport complexes, which occupy a leading position in the behavioral economy and are accompanied by increasing safety needs. The peculiarities of the domestic and European airline market are the following prerequisites for the study: the increasing capacity of flights, the growth of air transportation because of the introduction of powerful low-cost airlines to the market, and the development of technical equipment and services at airport complexes. The theoretical basis of the study is the doctrine of the development of perfect monopolistic competition, where the main factor of competition is the qualitative provision and service of, in particular, air carriers. The purpose of the study is to determine the position of selected airport complexes according to the criterion of quality of B2B airport service. The research method was a representative survey of air carriers and a comparative analysis – allow us to rank the providers of airport services. In this work, in order to prove the purpose, the methodology of B2B clients’ evaluation of the quality of airport complex services, ground, and airport servicing of airplanes was used with the help of the main groups of criteria. These criteria are the following: aerodrome and airport safety; aviation ground handling, settlement, and settlement of cargo and mail; organization of support of aircraft fitness, provision of fuel and lubricants, promotion of carrier flights, etc. The results of the study revealed the weak sides of quality assurance at Zaporizhzhia International Airport: in maintaining the airworthiness of aircraft, in the organization of settlements and processing of cargo and mail, and in the ground handling of aircraft. The results of the study show that the quality of services at Zaporizhzhia International Airport in the market of air transportation services is rated at an average level for Ukraine, with a tendency for improvement.Artykuł jest poświęcony ocenie jakości usług portów lotniczych, która zajmuje przodującą pozycję w ekonomii behawioralnej ze względu na rosnące potrzeby w zakresie bezpieczeństwa. Podstawę badań stanowiły charakterystyczne aspekty krajowego i europejskiego rynku linii lotniczych: rosnąca liczba przewozów lotniczych, stymulacja przewozów lotniczych podyktowana wejściem na rynek potężnych tanich linii lotniczych, rozwój wyposażenia technicznego i usług świadczonych w portach lotniczych. Podstawę teoretyczną badań stanowi doktryna rozwoju doskonałej konkurencji monopolistycznej, w której głównym czynnikiem konkurencji jest jakościowe świadczenie usług, w szczególności przewoźników lotniczych. Celem pracy jest określenie lokalizacji wybranych kompleksów lotniskowych według kryterium jakości obsługi lotniskowej B2B. Metodą badawczą było reprezentatywne badanie przewoźników lotniczych i metoda analizy porównawczej, która pozwala na pozycjonowanie świadczących usługi lotniskowe. Pragnąc osiągnąć postawiony cel, w niniejszym opracowaniu wykorzystano metodykę oceny przez klientów B2B jakości usług świadczonych w portach lotniczych, jak też obsługi naziemnej i lotniskowej samolotów z uwzględnieniem wyróżnionych grup kryteriów. Tymi grupami są: wyposażenie lotniska, naziemna obsługa samolotów, organizacja rozliczeń i obsługi ładunków oraz poczty, organizacja wsparcia sprawności technicznej samolotów, zaopatrzenie w paliwo i środki smarne, promocja lotów przewoźników itp. Wyniki badań ujawniły słabe strony w zapewnieniu wysokiej jakości usług świadczonych przez „Międzynarodowe lotnisko Zaporoże”, które są związane z utrzymaniem zdatności samolotów do lotów, obsługą naziemną samolotów, a także organizacją rozliczeń i obsługą przewożonych ładunków. Biorąc pod uwagę poziom jakości usług, „Międzynarodowe lotnisko Zaporoże” sytuuje się na rynku przewozów lotniczych jako przedsiębiorstwo o średnim dla Ukrainy poziomie obsługi naziemnej i lotniskowej linii lotniczych z tendencją do poprawy

CHANGE OF MANAGEMENT CULTURE IN THE UKRAINIAN CITY

Стаття присвячена одному із важливих аспектів трансформації місцевого управління в напрямку від галузевого підходу до територіального на основі поєднання функціонального і просторового розвитку. Розкрито форми та способи трансформації на базі культури публічного управління та адміністрування, а саме феномену культури, зокрема у сфері самоуправління та самоорганізації населення міста, управління територією та муніципального управління. Проаналізовано та узагальнено перший в Україні досвід впровадження однієї із технологій сучасного управління містом на основі міжнародних стандартів управління якістю ISO 9001:2000 на прикладі курортного міста Бердянськ у Запорізькій області. Розглянуто перспективи поширення практики муніципального управління у пострадянських країнах.The article deals with one of the most important aspects of the local control transformation in the direction from sectoral approach to territorial one based on the combination of functional and spatial development. The forms and methods of transformation on the basis of the public management culture and administration are disclosed, namely cultural phenomenon, particularly in the sphere of self-government and self-organization of the population of the city territory and municipal management. The first experience of implementation in Ukraine of one of the modern technologies of city management based on the international quality management standards ISO 9001:2000, for example, the Spa town Berdyansk in the Zaporozhye region is analyzed and summarized. The prospects for the spread of the municipal governance practice in post-Soviet countries are discussed

Ensuring the competitiveness of the coastal region based on the study of the impact of cluster analysis results on the development of tourism in the conditions of the regenerative ecosystem

The purpose of the study is to determine the indicators’ influence of regenerative ecosystem competitiveness cluster analysis on the development of tourism in the coastal region. The method of cluster analysis allowed analyzing the Ukrainian region competitiveness in their territories’ distinguishing with similar indicators in social and economic development. This method was applied in the assessment process of the Ukrainian coastal region's competitiveness, which has direct territorial access to the sea. This grouping covered indicators from various industries, selected basically on an understanding of the constituent elements of competitiveness such as tourism, production, infrastructure, demography and local finances.  It was considered on the basis of a complex grouping of economic (business processes), social (human capital) and administrative-management (administration) indicators. This made it possible to reveal the similarity of the social and economic development of the coastal regions in dynamics, which have direct access to the sea and opportunities to conduct economic activities related to the maritime economy. The cluster analysis results  formed an appropriate informational and analytical justification for the guideline selection  for the regional  strategic policy of the  regenerative ecosystems’ competitive increasing as a basis for planning the actions of local authority bodies.&nbsp

Measurement of the effectiveness of non-profit organizations

The necessity of implementing evaluation of effectiveness in non-profit organizations activity is grounded in this article. Shown adaptation EERL approach based on result monitoring. Analyzed one of the activity effectiveness on the example of the civil organization. Evaluation of effectiveness is important as for organizations to improve their services as to present the results for audience