Aligning identity and strategy: Corporate branding at British Airways in the late 20th century

Published as "Aligning identity and strategy: Corporate branding at British Airways in the late 20th century", California Management Review, 51(3), 6 - 23, 2009. © 2009 by the Regents of the University of California. Copying and permissions notice: Authorization to copy this content beyond fair use (as specified in Sections 107 and 108 of the U. S. Copyright Law) for internal or personal use, or the internal or personal use of specific clients, is granted by the Regents of the University of California for libraries and other users, provided that they are registered with and pay the specified fee via Rightslink® on JSTOR (http://www.jstor.org/r/ucal) or directly with the Copyright Clearance Center, http://www.copyright.com.This article explains the utility of adopting an identity-based view of the corporation, which underpins a diagnostic tool of identity management outlined in this article. Using British Airways as an extensive case history, it examines and analyzes how British Airways' senior executives have intuitively adopted an identity-based perspective as part of the strategic management of the carrier. The analysis is corroborated by insights from the former CEO of British Airways, Lord Marshall, as well as his predecessor, Lord King. The overriding message is that calibrating the multiple identities of the corporation is a critical dimension of strategic management

The Comparative Effectiveness of Impression Management Tactics on the Recommendation of Grievant Punishment: An Exploratory Investigation

They study applied the literatures on extra-legal variables and self-presentation toward an understanding of judgment biases in arbitration. Subjects were provided with a written case of a grievance over the firing of an employee for drinking on the job. The extra-legal variable of previous record was manipulated by providing subjects with a case in which the grievant had previously been drinking on the job or had never done so before. This was crossed with the manipulation of the impression management variable in which the subjects read either the grievant\u27s use of tactics known as an account or an apology. Results showed that the extent to which subjects believed punishment for the grievant was appropriate, as well as ratings of other secondary variables were differentially affected by an interaction of impression management tactic uses, as well as the grievant\u27s previous record

Las imágenes publicitarias de la maternidad: conexiones y transnacionalización en las revistas Bohemia (Cuba) y Revista de Revistas (México) durante el primer cuarto del siglo XX

Tesis - (Doctorado en Historia y Teoría Crítica del Arte)1. Las revistas de variedades: condiciones de posibilidad para su estudio -- 2. Bohemia y Revista de Revistas. Conexiones y lugares de enunciación -- 3. Las delicias de la maternidad. El universo materno, la publicidad médica y la industria farmacopea transnacional (1900-1925) -- 4. ¿Cómo vestir "lo inapropiado" del cuerpo? Modas y estética comercial materna en Revista de Revistas y en Bohemia (1900-1925)

Racialized bodies from the visual discourse of otherness: unwritten memoirs of the subalterns in the plastic work of Victor P. de Landaluze

La segunda mitad del siglo XIX en América Latina y el Caribe constituye una de las etapas más complejas y definitorias para la gestación de repertorios visuales sobre la mujer racializada, devenida arquetipo híbrido, contaminado, en muchos casos, por el lugar de enunciación de la otredad. Las representaciones de la mujer negra y mulata, en la obra del pintor costumbrista español Víctor Patricio de Landaluze, muestran el reforzamiento de la expansión colonial sobre la vida cotidiana o doméstica de la sociedad esclavista cubana. Las figuras femeninas que configuran el repertorio visual del artista y militar español son sujetos racializados y sexuados, desde los cuales ambas categorías – raza y sexo – estaban fundamentadas en un orden estructuralmente naturalizado.The second half of the 19th century in Latin America and the Caribbean is one of the most complex and defining stages for the gestation of visual repertoires on racialized women, becoming an hybrid archetype, contaminated, in many cases, by the place of enunciation of otherness. The representations of the black woman and mulatto, in the work of the Spanish painter Víctor Patricio de Landaluze, show the strengthening of colonial expansion over the daily or domestic life of Cuban slavery society. The female figures that shape the visual repertoire of the Spanish artist and military are racialized and sexed subjects, from which both categories – race and sex – were based on a structurally naturalized order

Towards evidence-based marketing: The case of childhood obesity

Contentious commodities such as tobacco, alcohol and fatty foods are bringing marketing under scrutiny from consumers and policymakers. Yet there is little agreement on whether marketing is harmful to society. Systematic review (SR), a methodology derived from clinical medicine, offers marketers a tool for providing resolution and allowing policymakers to proceed with greater confidence. This article describes how SR methods were applied for the first time to a marketing problem -- the effects of food promotion to children. The review withstood scrutiny and its findings were formally ratified by government bodies and policymakers, demonstrating that SR methods can transfer from clinical research to marketing

An Economic Analysis of Government Regulation of the Taxicab Industry

i, 28 p.Various countries over the years have tried different economic systems, all looking to find the most successful solution to meet their needs and help advance their people. The different economic models range from the completely open market - no government intervention - to the completely closed market - total government control. Through an analysis of different · types of economies, we find that completely open and completely closed markets do not always work well. Particularly for certain markets, some regulation is necessary for the good of the industry and to ensure success and fairness to everyone. But for those markets, absolute regulation that eliminates all free-market principles is also a mistake. The taxicab industry is an example of an industry that works the best in a regulated market, neither completely open nor completely closed. It is a unique industry that calls for a unique economic approach. In order to analyze whether the current system, a regulated market, is the best option for the taxicab industry, one must first look at the current situation and who benefits from that situation. The paper first explains how the current system benefits the consumers (taxicab passengers), producers (taxicab drivers and medallion owners) and the government (the city). Then, in order to determine how the market would be affected if open or closed market principles were applied, the next section breaks down the different market type extremes and asks how those markets are beneficial to different people. The paper then applies that analysis to the cab market. The conclusion is that the regulated market is actually the best market system for the taxicab industry. Consumers are protected by regulated fare prices because they lack the resources and ability to compare and choose like one could in other industries. Producers have the opportunity to get a bigger part of the market because of the restrictions to entry, as well as the ability to make a good investment on a medallion. The government does well because it collects money through transactions such as tax o.n fares and medallion transfer fees. Regulation ensures fair prices, fair opportunity for cab drivers to make money, quality standards set by the government, and efficient resource allocation of taxpayers' money