Sources and Channels of Information Used by Educational Program Clients

Organizations that want to create change through educational programs need to engage clients in a process that makes use of existing communication networks. Most clients use a repertoire of sources and channels for becoming aware of, learning about, and making decisions about practice or technology adoption. This paper focuses on one group of clients served by Cooperative Extension - horse owners - to identify patterns in the sources and channels of information they use. Further, the association between sets of channels and sources is assessed, controlling for relevant client attributes. The results show that horse owners have four correlated sets of information sources and four sets of information channels. The net influence of channels on clients\u27 use of sources varies, with traditional Extension channels, one-on-one consultations, and Internet channels being strongly associated with the use of sources characterized by linkages outside the community. Overall, the results suggest that horse owners can be sorted into distinct market segments that use specific sources and channels. These findings can guide the design of communication strategies for Extension professionals serving adult horse owners in Florida, as well as provide general rules for others involved in developing educational programs for other clients

A psychophysiological investigation of laterality in human emotion elicited by pleasant and unpleasant film clips

<p>Abstract</p> <p>Background</p> <p>Research on laterality in emotion suggests a dichotomy between the brain hemispheres. The present study aimed to investigate this further using a modulated startle reflex paradigm.</p> <p>Methods</p> <p>We examined the effects of left and the right ear stimulation on the modulated startle reflex (as indexed by eyeblink magnitude, measured from the right eye) employing short (2 min) film clips to elicit emotions in 16 right-handed healthy participants. The experiment consisted of two consecutive sessions on a single occasion. The acoustic startle probes were presented monaurally to one of the ears in each session, counterbalanced across order, during the viewing of film clips.</p> <p>Results</p> <p>The findings showed that eyeblink amplitude in relation to acoustic startle probes varied linearly, as expected, from pleasant through neutral to unpleasant film clips, but there was no interaction between monaural probe side and foreground valence.</p> <p>Conclusions</p> <p>Our data indicate the involvement of both hemispheres when affective states, and associated startle modulations, are produced, using materials with both audio and visual properties. From a methodological viewpoint, the robustness of film clip material including audio properties might compensate for the insufficient information reaching the ipsilateral hemisphere when using static pictures. From a theoretical viewpoint, a right ear advantage for verbal processing may account for the failure to detect the expected hemispheric difference. The verbal component of the clips would have activated the left hemisphere, possibly resulting in an increased role for the left hemisphere in both positive and negative affect generation.</p

Using the Scanning Fluid Dynamic Gauging Device to Understand the Cleaning of Baked Lard Soiling Layers.

Extended or repeated heating of food fats promotes polymerisation reactions that produce difficult-to-remove soil layers. Cleaning of these baked-on/burnt-on fat deposits was investigated using model layers generated by baking lard on 316 stainless steel discs. Rigorous characterisation of the layer material was difficult, as it was insoluble in most solvents. Cleaning was studied using the scanning fluid dynamic gauging technique developed by Gordon et al. (Meas Sci Technol 21:85-103, 2010), which provides non-contact in situ measurement of layer thickness at several sites on a sample in real time. Tests at 50 [Formula: see text]C with alkali (sodium hydroxide, pH 10.4-11) and three surfactant solutions indicated two removal mechanisms, related to the (1) roll-up and (2) dispersion mechanisms reported for oily oils, namely (1) penetration of solvent at the soil-liquid interface, resulting in detachment of the soil layer as a coherent film, observed with linear alkylbenzene sulfonic acid (LAS) and Triton X-100 and aqueous sodium hydroxide at pH 10.4-11; and (2) the breakdown promoted by the agent penetrating through the layer, observed with cetyl trimethyl ammonium bromide (CTAB), in which CTAB antagonised the cleaning action of LAS.An EPSRC studentship for AA and project support from Procter and Gamble Ltd is gratefully acknowledged.This is the final version of the article. It first appeared from Springer via http://dx.doi.org/10.1007/s11743-015-1737-

Artificial turf: chemical flux and development of silicone wristband partitioning coefficients

This work uses passive samplers to identify PAHs and OPAHs not previously associated with artificial turf, and to provide the first quantitative measure of in situ flux of semi-volatile contaminants on artificial turf fields. Both air (1.5-m height) and turf air (immediately above turf surface) were sampled using two sampling materials: low-density polyethylene and silicone. Utilizing a broad targeted screen, we assess both artificial turf and samples of crumb rubber for over 1530 chemicals including pesticides, phthalates, and personal care products. We report the presence of 25 chemicals that have not yet been reported in artificial turf literature, including some with known human effects. The samplers were also quantitatively analyzed for polycyclic aromatic hydrocarbons yielding gas-phase concentrations at breathing height and surface level—the first such report on an artificial turf outdoor field. Turf pore-air and air chemicals were highly correlated at all sites, and particularly at the recently installed indoor site. Flux of chemicals between air and turf surface appear to follow field age although more research is needed to confirm this trend. The thermal extraction process and silicone passive samplers used are suitable for larger-scale environmental sampling campaigns that aim for less solvent and sample processing. By co-deploying silicone passive samplers and conventional low-density polyethylene, partitioning coefficients are derived that can be used for future silicone passive air sampling environmental assessment. This study provides an initial demonstration that passive samplers can be used to quantify volatile and semi-volatile organic chemicals from artificial turf.publishedVersio

The AzTEC mm-Wavelength Camera

AzTEC is a mm-wavelength bolometric camera utilizing 144 silicon nitride micromesh detectors. Herein we describe the AzTEC instrument architecture and its use as an astronomical instrument. We report on several performance metrics measured during a three month observing campaign at the James Clerk Maxwell Telescope, and conclude with our plans for AzTEC as a facility instrument on the Large Millimeter Telescope.Comment: 13 pages, 15 figures, accepted for publication in Monthly Notice