29 research outputs found

    Examining sustainability performance in the supply chain: The case of the Greek dairy sector

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    This is the post-print version of the final paper published in Industrial Marketing Management. The published article is available from the link below. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. Copyright @ 2013 Elsevier B.V.This paper evaluates the sustainability performance of the Greek dairy chain and the performance of its individual members by using key indicators in relation to efficiency, flexibility, responsiveness and product quality. We assessed the importance of these indicators based on the relevant perceptions of key members of this chain. A structured questionnaire was developed where nineteen sustainability-related issues were examined. Two hundred and fifty three members of the Greek dairy supply chain responded including breeders, manufacturers, wholesalers, retailers and catering companies. Our findings illustrate the immediate need for improvement in many key sustainability performance indicators. They also show the critical role of large dairy manufacturers who are the “sustainability performance champions” in this chain and are the driving force for the implementation of many sustainability initiatives.European Unio

    Mpemba Effect, Shechtman's Quasicrystals and Students' Exploring Activities

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    In the 1960s, Tanzanian student Erasto Mpemba and his teacher published an article with the title "Cool" in the journal Physics Education (Mpemba, E. B. - Osborne, D. G.: Cool?. In: Physics Education, vol.4, 1969, pp. 172-175.). In this article they claimed that hot water freezes faster than cold water. The article raised not only a wave of discussions, and other articles about this topic, but also a whole series of new experiments, which should verify this apparent thermodynamic absurdity and find an adequate explanation. Here we give a review with references to explanations and we bring some proposals for experimental student work in this area. We introduce Mpemba Effect not only as a paradoxical physics phenomenon, but we shall present a strong educational message that the Mpemba story brings to the teachers and their students. This message also creates a bridge between this phenomenon and the discovery for which the 2011 Nobel Prize in Chemistry was awarded. It leads to critical adoption of traditional knowledge and encourages resilience in investigative exploration of new things

    The impact of brand value on brand competitiveness

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    The role of brand value in driving brand competitiveness has recently received attention from marketing scholars like Winzar et al. (2018). From the perspectives of marketing and strategic orientation, we propose and test a framework that depicts the effects of these variables on brand competitiveness. Development of the framework was achieved by synthesising existing research from the marketing and management streams. A convenience sample of 374 retailers who worked with the brand as its business customers completed a survey questionnaire. Structural Equation Modelling (SEM) was employed to test the proposed model. We found that brand value, created for business customers, indirectly enhances brand competitiveness through marketing orientation, albeit not directly. Moreover, brand differentiation directly and positively influences brand competitiveness in addition to building brand value. Our study is one of the initial attempts to explore the capability of brand value to bring together market orientation and strategic orientation for brand competitiveness and also extend the periphery of current knowledge about the variables that drive the competitiveness of a brand
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