Marketing Communications: How Strategic Advertising Enhances Good Customer Relations and Assures Brand Loyalty – The Case of Celtel, Tanzania

This study investigates how marketing communications in strategic advertising scientifically brings long-term profits to a company in regard to management of customer relations and brand loyalty. Advertising being a function of attention, perception and trial brings about brand expectation to customers. Customers compare brand performance to their pr-existing expectations to judge and position themselves from brand’s perspective. Using a Tobin’s ‘q’ concept, the authors analyze the advertising strategy of Celtel, Tanzania and study how it is used to manage customer relations and project repurchase behavior for Celtel services. A comparative study of Celtel Customers and non-Celtel customers is done. Empirical results show that Celtel customers are more loyal to Celtel brands and Celtel advertising strategies encourage higher brand loyalty. Further, an analysis of the customer confidence for repurchase behavior projection using similar measures shows a higher value with Celtel Customers database than Non-Celtel Customers database

A practical biogas based energy neutral home system for rural communities of Bangladesh

Growing demand of energy consumption, subsequent increase in energy generation costs, and increased greenhouse gas(GHG) emissions, as well as global warming from the conventional energy sources, encourages interest worldwide to bring a higher percentage of renewable energy sources such as biogas into the energy mix to build a climate friendly environment for the future. Moreover, due to high investment and maintenance costs, governments are not providing enough support for grid extension and delivering electricity to remote locations or rural areas, in particular, in under-developing countries like Bangladesh. Therefore, this paper presents an Energy Neutral Home System (ENHS) that can meet all its energy requirements from low-cost, locally available, nonpolluting biogas generated from animal waste, in particular, chicken and cow manure. The proposed ENHS has been developed for rural community, typically an area of 200 families, and will not only provide cooking gas and sustainable and affordable power supply to the community with low emissions, but will also facilitate high quality fertilizer for agricultural purposes. In-depth analysis clearly demonstrates that the proposed ENHS not only offers electricity and cooking gas to the community with the lowest costs, but also reduces the energy crisis and GHG emissions and can play an active role in developing socio-economic infrastructure of rural communities in Bangladesh in many ways

Abnormal modulation of atmospheric parameters during the tsunami of 2004

This paper discusses the abnormal changes in weather elements observed at a tropical mountain location and a coastal station in India. Abnormal changes were noticed in the atmospheric parameters at a time close to the occurrence of tsunami on the Indian coasts due to high magnitude earthquakes in the Sumatra region on 26 December 2004. Close to the time of this earthquake occurrence, uncharacteristic and large magnitude changes in weather elements were recorded at Braemore (8o45â²N, 77o05â²E, 360 m amsl), a mountain field station at Western Ghats. Abnormal changes were also recorded at Minambakkam (13oN, 80o18â²E, 16 m SLP), close to eastern coastal belts. In the Braemore field station, simultaneous changes were observed in the atmospheric parameters; decrease in pressure by 0.6 hPa, increase in relative humidity by 30 and a prominent reduction in air temperature by more than 3oC on the day of tsunami. Also, unusually the relative humidity did not reach 100 on the previous night. However, in the Minambakkam station, the relative humidity increased by 10 associated with a sharp decrease in temperature by about 2.5oC. The changes in both the stations occurred almost at the same time and duration. Therefore, it may be concluded that these changes are associated with the high magnitude earthquake and subsequent tsunami

Preface

Preface - The second International Conference on Mathematical Modeling in Physical Sciences (IC-MSQUARE) took place at Prague, Czech Republic, from Sunday 1 September to Thursday 5 September 2013

Barriers to enrollment in a randomized controlled trial of hydrocortisone for cardiovascular insufficiency in term and late preterm newborn infants.

ObjectiveTo analyze reasons for low enrollment in a randomized controlled trial (RCT) of the effect of hydrocortisone for cardiovascular insufficiency on survival without neurodevelopmental impairment (NDI) in term/late preterm newborns.Study designThe original study was a multicenter RCT. Eligibility: ⩾34 weeks' gestation, <72 h old, mechanically ventilated, receiving inotrope. Primary outcome was NDI at 2 years; infants with diagnoses at high risk for NDI were excluded. This paper presents an analysis of reasons for low patient enrollment.ResultsTwo hundred and fifty-seven of the 932 otherwise eligible infants received inotropes; however, 207 (81%) had exclusionary diagnoses. Only 12 infants were randomized over 10 months; therefore, the study was terminated. Contributing factors included few eligible infants after exclusions, open-label steroid therapy and a narrow enrollment window.ConclusionDespite an observational study to estimate the population, very few infants were enrolled. Successful RCTs of emergent therapy may require fewer exclusions, a short-term primary outcome, waiver of consent and/or other alternatives

Stimulated superconductivity at strong coupling

Stimulating a system with time dependent sources can enhance instabilities, thus increasing the critical temperature at which the system transitions to interesting low-temperature phases such as superconductivity or superfluidity. After reviewing this phenomenon in non-equilibrium BCS theory (and its marginal fermi liquid generalization) we analyze the effect in holographic superconductors. We exhibit a simple regime in which the transition temperature increases parametrically as we increase the frequency of the time-dependent source.Comment: 19 pages, 2 figure. v3: Comments, references and one figure added. Version to appear in JHE

Development of Derivatives of 3, 3′-Diindolylmethane as Potent Leishmania donovani Bi-Subunit Topoisomerase IB Poisons

Background: The development of 3, 39-diindolyl methane (DIM) resistant parasite Leishmania donovani (LdDR50) by adaptation with increasing concentrations of the drug generates random mutations in the large and small subunits of heterodimeric DNA topoisomerase I of Leishmania (LdTOP1LS). Mutation of large subunit of LdTOP1LS at F270L is responsible for resistance to DIM up to 50 mM concentration. Methodology/Principal Findings: In search of compounds that inhibit the growth of the DIM resistant parasite and inhibit the catalytic activity of mutated topoisomerase I (F270L), we have prepared three derivatives of DIM namely DPDIM (2,29diphenyl 3,39-diindolyl methane), DMDIM (2,29-dimethyl 3,39-diindolyl methane) and DMODIM (5,59-dimethoxy 3,39diindolyl methane) from parent compound DIM. All the compounds inhibit the growth of DIM resistant parasites, induce DNA fragmentation and stabilize topo1-DNA cleavable complex with the wild type and mutant enzyme. Conclusion: The results suggest that the three derivatives of DIM can act as promising lead molecules for the generation of new anti-leishmanial agents

Household Transmission of Rotavirus in a Community with Rotavirus Vaccination in Quininde, Ecuador

Background: We studied the transmission of rotavirus infection in households in peri-urban Ecuador in the vaccination era. Methods: Stool samples were collected from household contacts of child rotavirus cases, diarrhea controls and healthy controls following presentation of the index child to health facilities. Rotavirus infection status of contacts was determined by RT-qPCR. We examined factors associated with transmissibility (index-case characteristics) and susceptibility (householdcontact characteristics). Results: Amongst cases, diarrhea controls and healthy control household contacts, infection attack rates (iAR) were 55%, 8% and 2%, (n = 137, 130, 137) respectively. iARs were higher from index cases with vomiting, and amongst siblings. Disease ARs were higher when the index child was ,18 months and had vomiting, with household contact ,10 years and those sharing a room with the index case being more susceptible. We found no evidence of asymptomatic infections leading to disease transmission. Conclusion: Transmission rates of rotavirus are high in households with an infected child, while background infections are rare. We have identified factors associated with transmission (vomiting/young age of index case) and susceptibility (young age/sharing a room/being a sibling of the index case). Vaccination may lead to indirect benefits by averting episodes or reducing symptoms in vaccinees

Optically trapped bacteria pairs reveal discrete motile response to control aggregation upon cell–cell approach

Aggregation of bacteria plays a key role in the formation of many biofilms. The critical first step is cell–cell approach, and yet the ability of bacteria to control the likelihood of aggregation during this primary phase is unknown. Here, we use optical tweezers to measure the force between isolated Bacillus subtilis cells during approach. As we move the bacteria towards each other, cell motility (bacterial swimming) initiates the generation of repulsive forces at bacterial separations of ~3 μm. Moreover, the motile response displays spatial sensitivity with greater cell–cell repulsion evident as inter-bacterial distances decrease. To examine the environmental influence on the inter-bacterial forces, we perform the experiment with bacteria suspended in Tryptic Soy Broth, NaCl solution and deionised water. Our experiments demonstrate that repulsive forces are strongest in systems that inhibit biofilm formation (Tryptic Soy Broth), while attractive forces are weak and rare, even in systems where biofilms develop (NaCl solution). These results reveal that bacteria are able to control the likelihood of aggregation during the approach phase through a discretely modulated motile response. Clearly, the force-generating motility we observe during approach promotes biofilm prevention, rather than biofilm formation

The flavor puzzle in multi-Higgs models

We reconsider the flavor problem in the models with two Higgs doublets. By studying two generation toy models, we look for flavor basis independent constraints on Yukawa couplings that will give us the mass hierarchy while keeping all Yukawa couplings of the same order. We then generalize our findings to the full three generation Standard Model. We find that we need two constraints on the Yukawa couplings to generate the observed mass hierarchy, and a slight tuning of Yukawa couplings of order 10%, much less than the Standard Model. We briefly study how these constraints can be realized, and show how flavor changing currents are under control for $K-\bar{K}$ mixing in the near-decoupling limit.Comment: 26 pages, typos are corrected, references are added, the final versio