Dressed for Sex: Red as a Female Sexual Signal in Humans

Background: In many non-human primate species, a display of red by a female serves as a sexual signal to attract male conspecifics. Red is associated with sex and romance in humans, and women convey their sexual interest to men through a variety of verbal, postural, and behavioral means. In the present research, we investigate whether female red ornamentation in non-human primates has a human analog, whereby women use a behavioral display of red to signal their sexual interest to men. Methodology/Principal Findings: Three studies tested the hypothesis that women use red clothing to communicate sexual interest to men in profile pictures on dating websites. In Study 1, women who imagined being interested in casual sex were more likely to display red (but not other colors) on their anticipated web profile picture. In Study 2, women who indicated interest in casual sex were more likely to prominently display red (but not other colors) on their actual web profile picture. In Study 3, women on a website dedicated to facilitating casual sexual relationships were more likely to prominently exhibit red (but not other colors) than women on a website dedicated to facilitating marital relationships. Conclusions/Significance: These results establish a provocative parallel between women and non-human female primates in red signal coloration in the mating game. This research shows, for the first time, a functional use of color in women’s sexual self-presentation, and highlights the need to extend research on color beyond physics, physiology, and preference to psychological functioning

Contrast versus colour in aposematic signals

Conspicuousness is an important feature of warning coloration. One hypothesis for its function is that it increases signal efficacy by facilitating avoidance learning. An alternative, based on the handicap hypothesis, suggests that the degree of conspicuousness holds information directly about the quality of the prey, and that predators associate and learn about the conspicuousness of the coloration, and not the actual colour pattern. We studied the relative importance of signal contrast and the colours of signals for predator attention during discrimination. We used young chicks, Gallus gallus domesticus, as predators and small blue or red paper cones on either matching or contrasting paper backgrounds as stimuli associated with palatable or unpalatable chick crumbs. In four treatment groups, birds could use either cone and/or background colour, cone colour only, background colour only or cone-to-background contrast as cues for discrimination. Only birds in the contrast treatment failed to learn their discrimination task. Birds that had a choice between cone and background colour as cues used the cone colour and they learned the task faster than did birds that had to use background colour as a cue. The results suggest that birds primarily attend to the colours of signals and disregard contrast in discrimination tasks; they thus fail to support a handicap function of conspicuous aposematic coloration. © 2003 Published by Elsevier Science Ltd on behalf of The Association for the Study of Animal Behaviour

Signals of profitability? Food colour preferences in migrating juvenile blackcaps differ for fruits and insects

Abstract Red is a common colour signal in both aposematic warning displays, and in fruit displays. One common feature is that red is conspicuous against the natural background of the prey and fruits. However, there is a potential conflict between fruits and aposematic prey in how a bird predator should react to red colours, where fruits aim to attract birds and aposematic insects aim to ward off, often the same bird individuals. Here we investigate possible differences in red/green colour preferences of frugivorous, wild-caught, young blackcaps (Sylvia atricapilla), when food is either a fruit or an insect. Birds in two groups were presented with a series of pairs of food items that had been artificially painted red and green, in the order of (I) fruits, crickets and maggots, or (II) crickets, fruits, and maggots. Birds first presented with crickets or fruits differed in first attacks directed at the two colours: They showed no colour preference between fruits, but showed a clear preference for green over red crickets. Also, birds in both experimental groups clearly preferred green to red maggots. These results provide evidence that wild, frugivorous birds are able to differentiate between prey types, and show different colour preferences depending on whether food is insect or fruit. We conclude that blackcaps show an attack bias against red insects, and that one important function of the signal in insects, is to inhibit attack after discovery. However, the lack of preference for red fruits suggests other functions to red fruit displays, such as facilitating discovery per se, rather than directly stimulating attack after discovery

Being conspicuous and defended: selective benefits for the individual

Aposematic insects conspicuously advertise their unprofitability to potential predators. However, when these prey initially evolved, they were likely to have been rare and presumably at a greater risk of being detected and killed by naive predators. Both kin and individual selection theories have been used in attempts to explain this apparent paradox, with much of the empirical research supporting kin selection--based theories. Here, we experimentally test how chemical defence levels in prey and avian color biases influence the probability of a rare conspicuous morph having an initial survival advantage. We used newly hatched domestic chicks (Gallus gallus domesticus) foraging on green and purple prey, on a green or purple background, to model the evolutionary scenario of a rare conspicuous morph arising in a population of already defended cryptic prey. Defended prey were produced by spraying them with quinine solution, which the birds readily detect and can learn to avoid. Although attack rates were initially similar for both defended prey types, the chicks only learned to avoid defended prey when they were conspicuous, not when they were cryptic. In addition, defended conspicuous prey were more likely to be rejected on attack than defended cryptic prey, even when first encountered by a predator. These data suggest that there could be a selective advantage for a rare conspicuous morph to arise in a population of cryptic defended prey due to increased avoidance learning and taste-rejection in naive predators. Our findings also suggest that being a non-preferred color and/or highly defended will increase the probability of this evolutionary scenario. Copyright 2008, Oxford University Press.