Future entrepreneur’s profile

Given that entrepreneurship plays a key role in the development of a country’s economy, governments should stimulate entrepreneurial orientation, particularly among youngsters in their formative years; schools must play a pertinent role in the promotion and support of these capacities. Indeed, the European Commission advises that schools foster such skills. In this context, we apply a frame to screen school populations in the Azores Islands, Portugal, for prospects of entrepreneurship and to study the profiles of those who noticeably show entrepreneurial orientations. Knowing the ideal combination of personality traits that foretell young entrepreneurs, schools can develop the syllabuses that are best aimed at promoting entrepreneurship and increasing the capacities of those who prove to be entrepreneurially oriented. This work leads to the following main findings: first, that one quarter of all senior students in high school in the Azores Islands bears prospects for entrepreneurship and, second, this same group shows a well-defined psychological profile that may vary depending on one’s willingness to expend effort.info:eu-repo/semantics/publishedVersio

Prediction of entrepreneurship : an ordered regression approach

Entrepreneurship is a popular research topic over the last several decades. Various authors study the characteristics that best define future entrepreneur profiles. In this paper, we apply a framework to screen school populations in the Azores Islands, Portugal, for prospects of entrepreneurship and to study the profiles of those who show noticeably entrepreneurial orientations. The contribution of the paper consists of applying ordered regression to explain the entrepreneurial prospects of students in high school.N/

Ansiedade dos utentes face ao tratamento dentário: Uma scoping review

Objectives: Anxiety related to dental treatment is a common problem, so it is essential to identify its potential protective and enhancing factors and consequences. Anxiety is an emotion with negative impacts that may hinder the ability to make decisions and perform daily tasks. The objective is to map the scientific literature on anxiety about dental treatment in adults. Methods: This study used a scoping review registered in the Open Science Framework. The article writing was structured according to the Preferred Reporting Items for Systematic Reviews and Meta-Analyses extension for Scoping Reviews. Results: 465 articles were identified, of which 19 were included for analysis. In these, anxiety-enhancing factors, such as the use of turbinates on teeth and previous negative experiences, anxiety-protecting factors, such as regular visits to the dentist and the dentist being calm, showing empathy, and providing emotional support, and actual and/or potential consequences of anxiety, such as postponing or rescheduling appointments and poor oral health, were identified. Conclusions: The results of this study may contribute to assisting dentists in their clinical practice by anticipating anxiety situations, which may allow them to adopt preventive strategies by introducing previous assessment methodologies.info:eu-repo/semantics/publishedVersio

Benchmarking some Portuguese S&T system research units: 2nd Edition

The increasing use of productivity and impact metrics for evaluation and comparison, not only of individual researchers but also of institutions, universities and even countries, has prompted the development of bibliometrics. Currently, metrics are becoming widely accepted as an easy and balanced way to assist the peer review and evaluation of scientists and/or research units, provided they have adequate precision and recall. This paper presents a benchmarking study of a selected list of representative Portuguese research units, based on a fairly complete set of parameters: bibliometric parameters, number of competitive projects and number of PhDs produced. The study aimed at collecting productivity and impact data from the selected research units in comparable conditions i.e., using objective metrics based on public information, retrievable on-line and/or from official sources and thus verifiable and repeatable. The study has thus focused on the activity of the 2003-06 period, where such data was available from the latest official evaluation. The main advantage of our study was the application of automatic tools, achieving relevant results at a reduced cost. Moreover, the results over the selected units suggest that this kind of analyses will be very useful to benchmark scientific productivity and impact, and assist peer review.Comment: 26 pages, 20 figures F. Couto, D. Faria, B. Tavares, P. Gon\c{c}alves, and P. Verissimo, Benchmarking some portuguese S\&T system research units: 2nd edition, DI/FCUL TR 13-03, Department of Informatics, University of Lisbon, February 201

“Sex Sells”, but who’s buying? The effect of sexual appeals on purchase intention in influencer marketing

Over the last decade, Influencer Marketing has become an integral part of firms’ marketing plans. According to extant literature, brands-influencers collaborations may be more persuasive than traditional advertising. However, little is known about the factors that drive its effectiveness. The aphorism that “sex sells” pervades traditional advertising and seems to be perpetuated in social media platforms like Instagram, though little academic evidence supports it. The present study addresses this research gap by examining the effect of different modes of exhibition of the female body (inconspicuous vs. conspicuous) on consumers’ purchase intention. The analysis of the data collected through an online questionnaire administered to Portuguese Instagram users revealed that conspicuous exhibition of the female body negatively affects purchase intention. The effect is serially mediated by source credibility, endorsement attitude and brand attitude. By providing empirical evidence for the effect of different modes of self-presentation on attitudinal and behavioral change, this study contributes to the growing body of literature on Influencer Marketing and provides managers with important guidelines to select and design brand-influencers collaboration strategies.Na última década, o Marketing de Influência tornou-se parte integrante dos planos de marketing das empresas. De acordo com a literatura académica existente, as colaborações entre marcas e influenciadores digitais são mais persuasivas do que a publicidade tradicional. Contudo, pouco se conhece relativamente aos fatores que determinam a sua eficácia. O aforismo de que “sexo vende” domina a publicidade tradicional e parece perpetuar-se em redes sociais como o Instagram, apesar da falta de fundamentação académica. Este estudo pretende colmatar esta lacuna na literatura ao analisar o efeito de diferentes modos de apresentação do corpo feminino (inconspícua vs. conspícua) na intenção de compra dos consumidores. A análise dos dados recolhidos através de um questionário online administrado a utilizadores portugueses do Instagram sugere a existência de um efeito negativo da exibição conspícua do corpo feminino nas intenções de compra, mediado pela perceção de credibilidade da fonte, atitude em relação à colaboração e à marca. Ao demonstrar empiricamente a existência deste efeito, o presente estudo contribui para o crescente acervo de literatura dedicada ao Marketing de Influência e apresenta diretrizes estratégicas para a seleção e elaboração de parcerias com influenciadores digitais