DETERMINING THE MARKETING CAPABILITIES OF SMALL AND MEDIUM-SIZED INDUSTRIES FOR THE INTERNATIONAL MARKET

Abstract. Today, competition in the current conditions of the export market, forces the organizations to adopt strategies to confront this competition in order to achieve higher export performance, but achieving higher performance is something that some researchers consider as the result of paying head to and this has become more important in manufacturing and service organizations. The main purpose of this research is to study the international market growth styles based on the ability to create international network studies of automotive industrial companies in the Bam SpecialEconomic Zone. The research method is descriptive survey. The data collection method is in two sections: library and field studies. Given the fact that the size of the statistical society of the industries of automobile industrial park of Bam Special Economic Zone is 1606, the sample size of the desired Morgan table should be at least 210. To analyze the data, Excel software for data recording and data analysis, and SPSS and AMOS statistical software were used to test the hypotheses of the research. The results show that internet marketing capability has a direct and significant effect onaccess to information, access to information has a direct and significant effect on the international strategy, internet marketing capability has a direct and significant effect on the international pivotal strategy, the international pivotal strategy has a direct and significant effect on the international business, internet marketing capability has a direct and significant effect on the international network capability, the international strategy has a direct and significant effect on the international network capability, the ability of the international network have a direct and significant impact on international business in Bam automotive companies in special economic zone there. Therefore, it is suggested thatmanagers should create structures, processes and new methods for doing business and develop an export strategy in all sectors and enhancing interact among the marketing capabilities and developing the international market, in order to create the value of the market of exporters industries.Keyword: International Market Growth, International Networking Capability

DETERMINING THE MARKETING CAPABILITIES OF SMALL AND MEDIUM-SIZED INDUSTRIES FOR THE INTERNATIONAL MARKET

Abstract. Today, competition in the current conditions of the export market, forces the organizations to adopt strategies to confront this competition in order to achieve higher export performance, but achieving higher performance is something that some researchers consider as the result of paying head to and this has become more important in manufacturing and service organizations. The main purpose of this research is to study the international market growth styles based on the ability to create international network studies of automotive industrial companies in the Bam SpecialEconomic Zone. The research method is descriptive survey. The data collection method is in two sections: library and field studies. Given the fact that the size of the statistical society of the industries of automobile industrial park of Bam Special Economic Zone is 1606, the sample size of the desired Morgan table should be at least 210. To analyze the data, Excel software for data recording and data analysis, and SPSS and AMOS statistical software were used to test the hypotheses of the research. The results show that internet marketing capability has a direct and significant effect onaccess to information, access to information has a direct and significant effect on the international strategy, internet marketing capability has a direct and significant effect on the international pivotal strategy, the international pivotal strategy has a direct and significant effect on the international business, internet marketing capability has a direct and significant effect on the international network capability, the international strategy has a direct and significant effect on the international network capability, the ability of the international network have a direct and significant impact on international business in Bam automotive companies in special economic zone there. Therefore, it is suggested thatmanagers should create structures, processes and new methods for doing business and develop an export strategy in all sectors and enhancing interact among the marketing capabilities and developing the international market, in order to create the value of the market of exporters industries.Keyword: International Market Growth, International Networking Capability

Analysis of Development Plans from Communications Perspective

The movement towards the goals of "Vision plan 1404" needs the perception of the requirements to prepare plans for achieving the favorite objectives of development. With the advent of the information age, the rules of development policy-making strongly have changed in the world and also unique opportunities areprovided by variables of communications for countries that have been in early stages of development. Based on this, considering the communications in macro-level and in the political, social, economic and cultural development plans is important and necessary. This requires a review and pathology of previous plans and evaluation of their strengths and weaknesses for preparing of more comprehensive future plans. Themain question of this study is: what is the approach of development plans to communications section after Islamic revolution?  Which aspects of communications are considered, and what aspects are ignored?  This study analyzes five development plans after the revolution, by using of qualitative content analysis. Results show that in all five-year plans the focus was on hardware and quantitative dimensions of communication development and media, but qualitative and content aspects, such as the right to universal access to information, freedom to obtain and disseminate information within the constitution, freedom of speech and press, a move towards the information society and knowledge-based, also other dimensions of communications such as human, traditional and social communication has been less considered. In the fourth development plan that is "knowledge" – centered, new fields of communications has been studied comprehensively in comparison to other plans. According to these approaches and new scientific and experimental perspectives, this paper suggests further engagement in communications necessity for development policy-making