Mercadotecnia con Causa y su Efecto en el Consumidor

La mercadotecnia con causa está siendo cada vez más aceptada a nivel internacional, siendo la manera que tiene la empresa para asociar su imagen, productos o filosofía a la contribución de una causa social concreta, apoyando con metas solidarias para concientizar y sensibilizar a la sociedad o consumidores sobre algún tema en específico. El capítulo tiene como objetivo mostrar la importancia de la realización por parte de las empresas de utilizar la mercadotecnia con causa para la promoción y venta de sus productos; esta estrategia no solo brinda un beneficio económico, a su vez proporciona ayuda a diferentes organizaciones de la sociedad para que cumplan con sus objetivos humanitarios.  Es importante destacar que, sin importar cuál fuese la causa, esta debe ser coherente con la marca, empresa y producto que llevara a cabo esta estrategia, siendo transparentes con el mensaje que se quiera transmitir buscando conexiones emocionales con el público al que va dirigido.   Marketing with a cause is being increasingly accepted internationally, being the way for the company to associate its image, products, or philosophy to the contribution to a specific social cause, supporting with goals, solidarity to raise awareness and sensitize society or consumers on a specific topic. The chapter aims to show the importance of the realization by companies to use marketing with cause for the promotion and sales of their products; this strategy not only provides an economic benefit, in turn provides help to different organizations of society to meet their humanitarian objectives It is important to note that, no matter what the cause is, it must be consistent with the brand, company and product that will carry out this strategy, being transparent with the message you want to convey, looking for emotional connections with the audience to which it is addressed

Mercadotecnia con Causa y su Efecto en el Consumidor

La mercadotecnia con causa está siendo cada vez más aceptada a nivel internacional, siendo la manera que tiene la empresa para asociar su imagen, productos o filosofía a la contribución de una causa social concreta, apoyando con metas solidarias para concientizar y sensibilizar a la sociedad o consumidores sobre algún tema en específico. El capítulo tiene como objetivo mostrar la importancia de la realización por parte de las empresas de utilizar la mercadotecnia con causa para la promoción y venta de sus productos; esta estrategia no solo brinda un beneficio económico, a su vez proporciona ayuda a diferentes organizaciones de la sociedad para que cumplan con sus objetivos humanitarios.  Es importante destacar que, sin importar cuál fuese la causa, esta debe ser coherente con la marca, empresa y producto que llevara a cabo esta estrategia, siendo transparentes con el mensaje que se quiera transmitir buscando conexiones emocionales con el público al que va dirigido.   Marketing with a cause is being increasingly accepted internationally, being the way for the company to associate its image, products, or philosophy to the contribution to a specific social cause, supporting with goals, solidarity to raise awareness and sensitize society or consumers on a specific topic. The chapter aims to show the importance of the realization by companies to use marketing with cause for the promotion and sales of their products; this strategy not only provides an economic benefit, in turn provides help to different organizations of society to meet their humanitarian objectives It is important to note that, no matter what the cause is, it must be consistent with the brand, company and product that will carry out this strategy, being transparent with the message you want to convey, looking for emotional connections with the audience to which it is addressed

Mercadotecnia con Causa y Sus Efectos en el Consumidor

La mercadotecnia con causa está siendo cada vez más aceptada a nivel internacional, siendo la manera que tiene la empresa para asociar su imagen, productos o filosofía a la contribución de una causa social concreta, apoyando con metas solidarias para concientizar y sensibilizar a la sociedad o consumidores sobre algún tema en específico. El capítulo tiene como objetivo mostrar la importancia de la realización por parte de las empresas de utilizar la mercadotecnia con causa para la promoción y venta de sus productos; esta estrategia no solo brinda un beneficio económico, a su vez proporciona ayuda a diferentes organizaciones de la sociedad para que cumplan con sus objetivos humanitarios.  La información se obtuvo a través de investigación documental de diversas fuentes electrónicas. Como resultado se destaca que, sin importar cuál fuese la causa, esta debe ser coherente con la marca, empresa y producto que llevara a cabo esta estrategia, siendo transparentes con el mensaje que se quiera transmitir buscando conexiones emocionales con el público al que va dirigido. Que los efectos que causa en los consumidores son positivos cuando encuentran que las empresas si están realizando causas que beneficien a la sociedad, y no solo es para la venta de productos.   Marketing with a cause is being increasingly accepted internationally, being the way the company has to associate its image, products or philosophy with the contribution of a specific social cause, supporting solidarity goals to raise awareness and sensitize society or consumers on a specific topic. The chapter aims to show the importance of the realization by companies of using marketing with a cause for the promotion and sale of their products; This strategy not only provides an economic benefit, it also provides help to different organizations in society to meet their humanitarian objectives. The information was obtained through documentary research from various electronic sources. As a result, it stands out that, regardless of the cause, it must be consistent with the brand, company and product that will carry out this strategy, being transparent with the message that you want to transmit, seeking emotional connections with the target audience. . That the effects it causes on consumers are positive when they find that companies are carrying out causes that benefit society, and it is not only for the sale of products

Developing a multi-metric habitat index for wadeable streams in Illinois (T-25-P-001). Annual Segment Report to the Illinois Department of Natural Resources.

Illinois Department of Natural Resources Grant/Contract No: (T-25-P-001)This project was initiated to describe key aquatic habitat characteristics and their association to anthropogenic disturbance by developing a field based, rapid assessment method for qualitatively monitoring instream conditions using a multi-metric habitat index. We have developed and applied a method for rating disturbance in wadeable streams throughout Illinois and collected information on physical habitat at 299 sites to date. Index development is in the preliminary stages with field work to continue during the summer of 2008. This report summarizes work performed for the period ending April 30, 2008 (Appendix A contains Eastern Illinois University subcontract annual report).INHS Technical Report Prepared for Illinois Department of Natural Resource

Floating solar panel park

Treball desenvolupat dins el marc del programa 'European Project Semester'.This Final Report is the culmination of a four month long design study on floating solar panel park feasibility in Vaasa, Finland. The Floating Ideas Team was tasked with coming up with a design that would not only work, but also make a profit. The team focused a lot of time on initial research, an iterative design process, and experiments to gather information that could not be found during the research phase. In this report, one can expect to find the major findings from research in many different areas such as location, panel design, flotation design, cooling techniques, and efficiency adding techniques. The first takeaway is that implementing floating solar parks in Finland would require adding efficiency techniques such as mirrors or concentrators. Second, how the panels are placed means a lot in a location so far north. Placing the panels far away from each other and horizontally will reduce the negative impact of shadows. And third, the rotation of the structure is important in increasing efficiency. Multiple axis tracking is not necessary, but tracking in the vertical axis can add a 50% increase in power generated. This research then lead into the defining of four initial designs which were eventually paired down into one. The largest factors leading to the change in design were the combination of rotation and anchoring methods, the flotation structure, and the structure required hold the panel modules together. In the end, the final design is a modular circular design with panels and mirrors to help add efficiency, approximately 37%. From there, an economic and environmental feasibility study was done and for both, this design was deemed feasible for Finland. With the design, detailed in this report, it would be possible to implement this and make a profit off of it, leading the team to believe that this should be implemented in places looking for alternatives for renewable energy production

Was 49b: An Overmassive AGN in a Merging Dwarf Galaxy?

We present a combined morphological and X-ray analysis of Was 49, an isolated, dual AGN system notable for the presence of a dominant AGN Was 49b in the disk of the primary galaxy Was 49a, at a projected radial distance of 8 kpc from the nucleus. Using X-ray data from Chandra, NuSTAR, and Swift, we find that this AGN has a bolometric luminosity of L_bol ~ 2 x 10^45 erg/s, with a black hole mass of M_BH=1.3^{+2.9}_{-0.9} x 10^8 M_Sol. Despite its large mass, our analysis of optical data from the Discovery Channel Telescope shows that the supermassive black hole is hosted by a stellar counterpart with a mass of only 5.6^{+4.9}_{-2.6} x 10^9 M_Sol, making the SMBH potentially larger than expected from SMBH-galaxy scaling relations, and the stellar counterpart exhibits a morphology that is consistent with dwarf elliptical galaxies. Our analysis of the system in the r and K bands indicates that Was 49 is a minor merger, with a mass ratio of Was 49a to Was 49b between 1:7 and 1:15. This is in contrast with findings that the most luminous merger-triggered AGNs are found in major mergers, and that minor mergers predominantly enhance AGN activity in the primary galaxy.Comment: 11 pages, 6 figures, accepted for publication in Ap

Razones Que Impulsan La Motivación De Compra De Los Estudiantes Universitarios Mexicanos

In order to make a person interested and decided to purchase a product or service it is necessary to have something triggering the decision: an innate or absolute need; a relational need or a originated the marketing efforts done by the supplier. We present in this paper the results of an explorative, descriptive and correlational research. Considering a quantitative approach based on the reasons that motivates an individual to purchase proposed by Eisenberg (Bryaneisenberg, 2015).The research comprises a sample of 2400 university students from México in order to know the most influential reasons for purchasing among the chosen segment. Results show that the marketing efforts are the most influentional reasons for purchasing

Relación Entre La Duplicidad De La Marca Y La Penetración De La Marca En Productos De Consumo Habitual

In order to examine the association between a brand and its penetration for a series of everyday consumption products, a quantitative study was conducted on 60 households in Mexico City. During a 12 week time period the recurrent purchase behavior of participants was recorded and analyzed. Results revealed that a high percentage of participants who purchased a product identified with a specific Brand, also tended to purchase other products of the same Brand

Visual attention is a single, integrated resource

AbstractRecent evidence for separate forms of attention for different visual attributes seems to conflict with Duncan’s “integrated competition” theory of visual attention. To resolve this conflict, we established attention-operating characteristics for four pairs of visual discriminations. While one task was common to every pair, the other tasks were different and concerned different visual attributes. In all pairs, the common task exhibited the same performance-resource function, whether the other tasks involved entirely similar, partially similar, or entirely dissimilar visual attributes. These results confirm that visual attention conforms exactly to the predictions of a single, integrated resource