Brand i karakteristike potrošača kao pokretača ponašanja prema globalnim i lokalnim brandovima

The main purpose of this research is to determine influence of brand and consumer characteristics on consumers` behaviour regarding purchase of global and local brands. Starting from Theory of planned behaviour and Theory of social identity several antecedents of consumers` attitudes were researched in proposed model- quality of brands, prestige, ethnocentrism and materialism. For this purpose, sample comprising of 329 respondents was collected. Confirmatory factor analysis was used to test the validity of the model and structural equation modelling (SEM) was used to determine relationships between variables. Empirical research has shown that the factors of quality of local brands and ethnocentrism have a positive and statistically significant effect on the consumers` attitudes towards the local brands. On the other side, brand quality, prestige and materialism have a positive effect on the attitudes of consumers towards global brands, whereas ethnocentrism has a negative effect on attitudes towards this type of brands. In addition, research has shown that the attitudes have positive influence on consumers` behavioural intentions regarding purchase of both local and global brands and that consumers` intentions have positive effect on actual purchase of both types of brands. The main finding of the paper implies that the characteristics of consumers and brands influence consumer behaviour in terms of purchasing aforementioned types of brands. The conducted research has a scientific and practical contribution in terms of obtaining information about the factors that influence the consumers` decisions regarding the purchase of both local and global brands.Glavna svrha ovog istraživanja je utvrditi kako utjecaj branda i karakteristika potrošača na ponašanje potrošača pri odabiru globalnih i lokalnih brandova. Polazeći od teorije planiranog ponašanja i teorije društvenog identiteta, istraženo je nekoliko preduvjeta stavova potrošača u predloženom modelu – kvaliteta robnih marki, prestiž, etnocentrizam i materijalizam. U tu svrhu prikupljeno je 329 ispitanika. Konfirmatorna faktorska analiza korištena je za testiranje valjanosti modela i modeliranje strukturalne jednadžbe (SEM) za određivanje odnosa između varijabli. Empirijska istraživanja pokazala su da čimbenici kvalitete lokalnih brandova i etnocentrizma imaju pozitivan i statistički značajan utjecaj na stavove potrošača prema lokalnim brandovima. S druge strane, kvaliteta robne marke, prestiž i materijalizam imaju pozitivan učinak na stavove potrošača prema globalnim brandovima, dok etnocentrizam negativno utječe na stavove prema ovakvim vrstama marki. Nadalje, istraživanje je pokazalo da stavovi imaju pozitivan utjecaj na bihevioralnu namjeru potrošača u vezi s kupnjom lokalnih i svjetskih marki te da namjere potrošača imaju pozitivan učinak na stvarnu kupnju obje vrste marki. Glavni nalaz ovog istraživanja upućuje na to da karakteristike potrošača i marki utječu na ponašanje potrošača u smislu nabave gore spomenutih vrsta marki. Provedeno istraživanje ima znanstveni i praktičan doprinos u prikupljenim informacijama o čimbenicima koji utječu na odluke potrošača o kupnji lokalnih i svjetskih marki

The impact of consumers' traveling and media activities on consumer behaviour towards purchasing global brands

The main objective of this research is an analysis of the impact that consumer travel and the presence of global brands in the media have on the attitudes and intentions which consumers have regarding the purchase of these brands. In order to analyse previously mentioned relationships between the variables, an empirical study was conducted as well as statistical analysis of the obtained data. Testing of hypotheses and relationships between variables was performed using structural equation modelling (SEM). The research results indicate that consumer travel and media activities of global companies have a positive and statistically significant impact on attitudes which consumers have regarding the purchase of global brands, and that attitudes have a very strong and positive impact on consumers' intentions regarding future purchases of global brands. In addition, it has been found that female consumers, younger and middle-aged consumers, as well as consumers with higher levels of education are more prone to form intentions regarding the purchase of global brands. The study contributesto the existing scientific literature in the field of international marketing and brand management, since there are a certain number of papers in the field of global branding in the foreign scientific literature, while in the domestic scientific literature the mentioned area is relatively unexplored.Publishe

Ferrocene Compounds. XXIV. Synthesis and Reactions of Some (ω,ω\u27-(1,1\u27-Ferrocenylene)bis(thiaaliphatic Acids)

Condensations of several a,a\u27-disubstituted 1,1\u27-ferrocenylenebis- carbinols (1) with mercaptoethanoic acid, 3-mercaptopropanoic acid or 3-acetylthio-2-methylpropanoic acid in the presence of tri- fluoroacetic acid have given the corresponding 1,1\u27-ferrocenylene- bisthiaaliphatic acids (2—4) in 49-90% yields. Reactions of acids 2-4 with trifluoroacetic anhydride yielded 15-29% of trans-2- oxa[3]ferrocenophanes (trans-8), 7-13% of [2,2]ferrocenophanes (9) and 8-15% of the ethanoferrocenylene oligomers (10). The mechanism of the reactions is discussed

Concept of selfmaintaining vehicles

Main task of this paper is to present idea of selfmaintaining and make corresponding concept of selfmaintaining vehicles. Through setting parameters of selfmaintaining and providing algorithm of selfmaintenance in vehicles author made attempt to set basic principles in this area of research. Paper presents researched suitability of different drive-trains of vehicles for selfmaintaining. Also, convenient artificial intelligence model for selfmaintaining was reviewed and discussed. Paper discuss near future and future development of maintenance of the vehicles according to presence of mechanical and electrical components. Conclusions made in this papers describes possible ways of future development of maintenance

Concept of selfmaintaining vehicles

Main task of this paper is to present idea of selfmaintaining and make corresponding concept of selfmaintaining vehicles. Through setting parameters of selfmaintaining and providing algorithm of selfmaintenance in vehicles author made attempt to set basic principles in this area of research. Paper presents researched suitability of different drive-trains of vehicles for selfmaintaining. Also, convenient artificial intelligence model for selfmaintaining was reviewed and discussed. Paper discuss near future and future development of maintenance of the vehicles according to presence of mechanical and electrical components. Conclusions made in this papers describes possible ways of future development of maintenance

Using Modified Nadler-Tushman Model in GAP Analysis of Educational Process of EFMNS Certified Engineer

Main task of this paper was to design a model which would find incongruence in educational process of capable EFMNS certified engineer. Through designed model, scoreboard matrix tables of incongruence of elements were defined. Also, the model represents contenting elements by value of incongruence and impact. Flexible model was observed in variation of changed congruence of specific element and gap analysis of element itself. Educational process was analysed as a system with several levels of output with main researched output in the lowest level-maintenance engineer able to achieve EFMNS certificate. GAP analysis was set as the method suitable for comparing different approaches, styles and set of educational courses provided in the various educational processes. As a base of the model, Nadler Tushman Congruence model was used and modified for better serving the practice. Base model was analysed in order to best use pros and to avoid main cons of the model. Main goal of the paper was to set appropriate model for comparing different elements of the educational process in order to discover their influence and incongruence with the process. The model designed in this paper provides a strong basis in the future gap analysis of educational process and elements of system. Also, the discovered model could be used in analysis of various processes under stated requirements. As a result of this research and analysis, lists of particular educational courses were defined, both for BSc and MSc levels of studying, which can be used both as a standalone or addition to existing educational program. Analysis of defined lists and their impacts on other elements of educational process itself provided several major conclusions which provide constant development of educational process

Dispute Resolution in Family Businesses through Mediation

Neupitan je utjecaj i važnost obiteljskih društava za svjetsku ekonomiju, pa tako i za Europsku uniju i Republiku Hrvatsku. Najveći je izazov ovih društava potencijalan sukob između članova obitelji, odnosno između članova društva, te pitanje kako uspješno prenijeti poslovanje na iduću generaciju. U ovom će se radu raspravljati može li medijacija pomoći u očuvanju skladnih odnosa između članova, a time i u održavanju uspješnog poslovanja društva. Utvrdit će se teorijski i praktični okvir korištenja medijacije za razrješenje sukoba između članova obitelji, koji su ujedno uključeni u poslovanje društva kao i za mogućnost njezine primjene pri izradi strategije razvoja obiteljskog posla. Kao vodeći komparativni uzor koristit će se rješenja njemačkoga prava. Posebno će se ispitati specifičnosti sadržaja klauzula o medijaciji koje se mogu preporučiti za korištenje hrvatskim obiteljskim društvima, kao i pravni akti u koje se te klauzule mogu unositi.The influence and importance of family businesses are unquestionable for the world economy, as well as for the European Union and the Republic of Croatia. The biggest challenge of these companies is the potential conflict among family members, that is, between members of the company, and the issue of successfully transferring business operations to the next generation. This paper will discuss whether mediation can help preserve harmonious relations between members and thus maintain the successful company’s operations. The authors shall discuss and analyze the theoretical and practical framework for using mediation to resolve conflicts among family members involved in the company’s business and the possibility of its application in developing a family business strategy. The leading comparative model is German legislation and practice. The authors shall analyze the specifics of mediation clause contents to recommend for use in Croatian family companies, as well as the legal acts in which they could incorporate these clauses

Psihoanaliza i njezine sudbine: Radovi šestog Okruglog stola Odsjeka za filozofiju

Uzimajući za povod obljetnice dvaju najpoznatijih Freudovih djela, u napetosti između znanstveno-teorijskog optimizma Tumačenja snova i kulturno-povijesnog pesimizma Nelagode u kulturi, željeli bismo iznova ispitati istraživačke potencijale i/ili granice Freudova djela u njegovim različitim aspektima i primjenama na kritičko promišljanje suvremenih fenomena 21. stoljeća. Iako su ta Freudova djela već davno prerasla okvire i doseg pojedinačnih teorema psihoanalize i postala ishodištem kako mnogih znanstvenih doprinosa tokom 20. stoljeća tako i društvenih i kulturnih formi života, poput terapijskih praksâ i primjenâ psihoanalize u akademskim studijima, polazimo od pretpostavke da ta djela i dalje predstavljaju neiscrpljeno teorijsko uporište i metodološki pokretač bazičnih istraživanja od metapsiholoških i analitičko-praktičkih preko filozofskih i znanstveno-teorijskih do njihovih različitih interdisciplinarnih primjenâ na društvene fenomene, uključujući i preoblikovanja psihoanalitičkih teorema u bliskim izvanznanstvenim područjima psihoterapije te prikazivačkih i izvedbenih umjetnosti. (Iz Uvodne riječi.)Uzimajući za povod obljetnice dvaju najpoznatijih Freudovih djela, u napetosti između znanstveno-teorijskog optimizma Tumačenja snova i kulturno-povijesnog pesimizma Nelagode u kulturi, željeli bismo iznova ispitati istraživačke potencijale i/ili granice Freudova djela u njegovim različitim aspektima i primjenama na kritičko promišljanje suvremenih fenomena 21. stoljeća. Iako su ta Freudova djela već davno prerasla okvire i doseg pojedinačnih teorema psihoanalize i postala ishodištem kako mnogih znanstvenih doprinosa tokom 20. stoljeća tako i društvenih i kulturnih formi života, poput terapijskih praksâ i primjenâ psihoanalize u akademskim studijima, polazimo od pretpostavke da ta djela i dalje predstavljaju neiscrpljeno teorijsko uporište i metodološki pokretač bazičnih istraživanja od metapsiholoških i analitičko-praktičkih preko filozofskih i znanstveno-teorijskih do njihovih različitih interdisciplinarnih primjenâ na društvene fenomene, uključujući i preoblikovanja psihoanalitičkih teorema u bliskim izvanznanstvenim područjima psihoterapije te prikazivačkih i izvedbenih umjetnosti. (Iz Uvodne riječi.

Psihoanaliza i njezine sudbine: Radovi šestog Okruglog stola Odsjeka za filozofiju

Uzimajući za povod obljetnice dvaju najpoznatijih Freudovih djela, u napetosti između znanstveno-teorijskog optimizma Tumačenja snova i kulturno-povijesnog pesimizma Nelagode u kulturi, željeli bismo iznova ispitati istraživačke potencijale i/ili granice Freudova djela u njegovim različitim aspektima i primjenama na kritičko promišljanje suvremenih fenomena 21. stoljeća. Iako su ta Freudova djela već davno prerasla okvire i doseg pojedinačnih teorema psihoanalize i postala ishodištem kako mnogih znanstvenih doprinosa tokom 20. stoljeća tako i društvenih i kulturnih formi života, poput terapijskih praksâ i primjenâ psihoanalize u akademskim studijima, polazimo od pretpostavke da ta djela i dalje predstavljaju neiscrpljeno teorijsko uporište i metodološki pokretač bazičnih istraživanja od metapsiholoških i analitičko-praktičkih preko filozofskih i znanstveno-teorijskih do njihovih različitih interdisciplinarnih primjenâ na društvene fenomene, uključujući i preoblikovanja psihoanalitičkih teorema u bliskim izvanznanstvenim područjima psihoterapije te prikazivačkih i izvedbenih umjetnosti. (Iz Uvodne riječi.)Uzimajući za povod obljetnice dvaju najpoznatijih Freudovih djela, u napetosti između znanstveno-teorijskog optimizma Tumačenja snova i kulturno-povijesnog pesimizma Nelagode u kulturi, željeli bismo iznova ispitati istraživačke potencijale i/ili granice Freudova djela u njegovim različitim aspektima i primjenama na kritičko promišljanje suvremenih fenomena 21. stoljeća. Iako su ta Freudova djela već davno prerasla okvire i doseg pojedinačnih teorema psihoanalize i postala ishodištem kako mnogih znanstvenih doprinosa tokom 20. stoljeća tako i društvenih i kulturnih formi života, poput terapijskih praksâ i primjenâ psihoanalize u akademskim studijima, polazimo od pretpostavke da ta djela i dalje predstavljaju neiscrpljeno teorijsko uporište i metodološki pokretač bazičnih istraživanja od metapsiholoških i analitičko-praktičkih preko filozofskih i znanstveno-teorijskih do njihovih različitih interdisciplinarnih primjenâ na društvene fenomene, uključujući i preoblikovanja psihoanalitičkih teorema u bliskim izvanznanstvenim područjima psihoterapije te prikazivačkih i izvedbenih umjetnosti. (Iz Uvodne riječi.

Water for all : Proceedings of the 7th international scientific and professional conference Water for all

The 7th International Scientific and Professional Conference Water for all is organized to honour the World Water Day by the Josip Juraj Strossmayer University of Osijek, European Hygienic Engineering & Design Group (EHEDG), Danube Parks, Croatian Food Agency, Croatian Water, Faculty of Food Technology Osijek, Faculty of Agriculture in Osijek, Faculty of Civil Engineering Osijek, Josip Juraj Strossmayer University of Osijek Department of Biology, Josip Juraj Strossmayer University of Osijek Department of Chemistry, Nature Park “Kopački rit”, Osijek- Baranja County, Public Health Institute of the Osijek- Baranja County and „Vodovod-Osijek“ -water supply company in Osijek. The topic of World Water Day 2017 was "Wastewater" emphasizing the importance and influence of wastewater treatments on global environment. The international scientific and professional conference Water for all is a gathering of scientists and experts in the field of water management, including chemists, biologists, civil and agriculture engineers, with a goal to remind people about the significance of fresh water and to promote an interdisciplinary approach and sustainability for fresh water resource management. The Conference has been held since 2011. About 300 scientists and engineers submitted 95 abstracts to the 7th International Scientific and Professional Conference Water for all, out of which 33 was presented orally and 62 as posters. 47 full papers were accepted by the Scientific Committee. 38 full papers became the part of the this Proceedings while 9 papers were accepted for publication in Croatian Journal of Food Science and Technology and Electronic Journal of the Faculty of Civil Engineering Osijek - e-GFOS