Marketing sensorial y su incidencia en el posicionamiento comercial de una cadena retail ubicada en Lima, 2019

Investigación que tuvo como tenido por objetivo determinar en qué medida el marketing sensorial incide en el posicionamiento comercial (y sus dimensiones liderazgo en ventas y recordación de marca) de una cadena retail ubicada en Lima, 2019. Estudio caracterizado por presentar un enfoque cuantitativo, de tipo aplicado, nivel explicativo, diseño no experimental con corte transversal. De población infinita, y muestra probabilística de 384 sujetos, la técnica que se utilizó para la recolección de datos fue la encuesta y como instrumento cuestionarios que midieron ambas variables, que fueron sometidos a juicios de validez y confiabilidad previos a su aplicación. Se obtuvieron resultados de características demográficas de la muestra, de análisis de propiedades métricas de cuestionarios, de pruebas de normalidad, de estadísticos descriptivos generales, de estadísticos descriptivos ítem por ítem, y de pruebas de hipótesis. Como resultado, se logró determinar que el marketing sensorial incide significativamente en el posicionamiento comercial (p. = 0,000, y R2 corregido de 0,288), en el liderazgo en ventas (p. = 0,000, y R2 corregido de 0,285) y en recordación de marca (p. = 0,000, y R2 corregido de 0,2271) de una cadena retail ubicada en Lima, 2019

Marketing sensorial y su incidencia en el posicionamiento comercial de una cadena retail ubicada en Lima, 2019

Investigación que tuvo como tenido por objetivo determinar en qué medida el marketing sensorial incide en el posicionamiento comercial (y sus dimensiones liderazgo en ventas y recordación de marca) de una cadena retail ubicada en Lima, 2019. Estudio caracterizado por presentar un enfoque cuantitativo, de tipo aplicado, nivel explicativo, diseño no experimental con corte transversal. De población infinita, y muestra probabilística de 384 sujetos, la técnica que se utilizó para la recolección de datos fue la encuesta y como instrumento cuestionarios que midieron ambas variables, que fueron sometidos a juicios de validez y confiabilidad previos a su aplicación. Se obtuvieron resultados de características demográficas de la muestra, de análisis de propiedades métricas de cuestionarios, de pruebas de normalidad, de estadísticos descriptivos generales, de estadísticos descriptivos ítem por ítem, y de pruebas de hipótesis. Como resultado, se logró determinar que el marketing sensorial incide significativamente en el posicionamiento comercial (p. = 0,000, y R2 corregido de 0,288), en el liderazgo en ventas (p. = 0,000, y R2 corregido de 0,285) y en recordación de marca (p. = 0,000, y R2 corregido de 0,2271) de una cadena retail ubicada en Lima, 2019

Punto de equilibrio y su incidencia en las decisiones financieras de empresas editoras en Lima

Objective: to know if the breakeven impacts in the financial decision making of the publishing companies in Lima. Method: basic type research, sample constituted by 32 general managers of small and medium enterprises dedicated to the publishing sector in Lima, to whom they applied a survey in order to validate or reject the hypothesis formulated by the author, this being the application breakeven will have a positive impact on the financial decision-making of the publishing companies in Lima. Results: through Fisher's exact test (p.-5%), the value of 0,713 was obtained as p-value, which is greater than the value of 0,05, which is the used for the 95% confidence level, therefore, the hypothesis proposed by the researcher is accepted. Conclusions: there is a relationship between breakeven and decision making, which positively influences the financial decision making of the publishing companies in Lima; in the same way, it can be concluded that there will be better processes and solutions thanks to an adequate decision making, in the case of implantation, the calculation of the breakeven as a management tool.Objetivo: conocer si la aplicación punto de equilibrio incide en la toma de decisiones financieras de las compañías editoras en Lima. Método: investigación de tipo básica, muestra constituida por 32 gerentes generales de pequeñas y medianas empresas dedicadas al sector editorial en Lima, a quienes se le aplicó una encuesta a fin de validar o rechazar la hipótesis formulada por el autor, siendo esta que la aplicación punto de equilibrio incidirá positivamente en la toma de decisiones financieras de las compañías editoras en Lima. Resultados:  a través de la prueba exacta de Fisher (p. -5%), se obtuvo como p-value el valor de 0,713 el cual es mayor al valor de 0,05, que es el utilizado para el nivel de confianza de 95%, por lo que se acepta la hipótesis planteada por el investigador. Conclusiones: existe relación entre punto de equilibrio y toma de decisiones, la cual influye positivamente en la toma de decisiones financieras de las compañías editoras en Lima; de igual manera, se puede concluir que habrá mejores procesos y soluciones empresariales gracias a una adecuada toma de decisiones, en caso se implante el cálculo del punto de equilibrio como herramienta de gestión

Emotional Intelligence of University Students in Latin America: A Systematic Review of the Scientific Literature Published in Spanish Between 2015 and 2021

The ability to relate, listen and respond assertively in an academic, personal, and social context, controlling emotions is called emotional intelligence. The objective of this research was to analyze the scientific evidence on emotional intelligence of university students in Latin America from 2015 to 2021. In this systematic review, Scielo, Scopus and Ebsco databases were analyzed, from where scientific articles were identified. Fifteen articles were identified, to which the proposed dimensions, instruments and definitions of the term emotional intelligence were identified. The results indicate that it is a priority to deepen research on emotional intelligence to increase production at Latin American level

Systematic Review on Virtual Pedagogical Models in University Contexts, Years 2011 to 2021

Virtual pedagogical models for education refers to the various practices of instruction in a learning environment where teacher and student are separated by time or space, or both. The objective of this study was to systematize scientific evidence on virtual educational models for university contexts between 2011 and 2021. The method used corresponds to a systemic review, the data bases Scopus, Eric, ProQuest, Gale Academic OneFile, and Ebsco Host were explored, and then rigorous inclusion and exclusion criteria for the study were used. 31 records were identified that responded to the previously posed investigation questions. The results, which were divided into three major categories (pedagogical models, technological tools, and approach and instruments), were further analyzed and discussed

Quality of Care and Loyalty of External Users in Peruvian Ophthalmological Centers

The objective of the study is to determine the relationship between quality of care and the loyalty of external users in a private ophthalmic center in Lima, Peru. The method used was a descriptive, cross-correlational, quantitative approach with non-experimental design. The population consisted of 210 external users who received therapies for at least 1 month in an ophthalmologic center located in Lima, Peru; the sample (statistically calculated) consisted of 137 users randomly selected, who responded to a series of reagents through a survey. A questionnaire was used to measure quality of care through SERVPERF model, while loyalty was measured through reagents developed by the authors, based on the scientific theory of Alcaide. Spearman's Rho determined that there is a moderate positive relationship between the quality of care and loyalty (sig. 0.05 was obtained. The results found are related to those found by previous authors in other contexts. Finally, we recommend other researchers to carry out similar research internationally, in order to increase the literature on the variables of loyalty and quality of service and generate discusion

Collaborative Economy in Peru: Past, Present and Future

The collaborative economy is a phenomenon that has accompanied us over the years; society has evolved thanks to the collaboration between the individuals that make it up. Through a deep qualitative analysis of grounded theory, the researchers analyzed twenty-four models of collaborative economy detailed in the literature, to know which ones are already experienced in Peru and which ones are not. The results showed that formal activities related to collaborative economy are already in operation, such as car rental, bicycle usage, film usage, varied objects rentals, online commerce, exchanges, room rental, crowdfunding, skills sharing, and rides. On the other hand, it was found that in Peru there are no formal activities related to car usage, shared trips, toy rental, book rental, used electronic, books, clothes, toys, clothes, DVD and games sales, service exchange, community support, or meal sharing; which requires business studies to determine whether or not there is a demand for such services that are not offered, so that they can be implemented in the future

Learning strategies in mathematics for the participants of an alternative basic education centre

In the process of basic education, life skills are developed and strengthened. Therefore, it is necessary to apply innovative tools and strategies to strengthen the student's mathematical learning. Objective: To identify the strategies used in the mathematics course, which are expository, teamwork, action, symposium, use of mental maps, comparative charts, and the use of technology in an alternative basic education institution in Callao. The methodology was quantitative, cross-sectional, non-experimental. The study consisted of 60 students who were applied the instrument of learning strategies in mathematics, which consisted of 35 items. Each dimension consisted of 5 questions, measured through a Likert scale. The test was submitted to expert evaluation for validity and reliability tests respecting the corresponding ethical aspects. Among the results found, there is evidence that 24% expositive strategies are developed and 5% strategies using technology. It is concluded that it is necessary to rethink strategies in practice during the learning process to ensure that the competencies of the participant are strengthened in the dimension of statistics and probability, developing learning strategies using technology to enhance the learning of mathematics in alternative basic education

IV Congreso Internacional Entrepreneurship and Business Sustainability: libro de resúmenes

El presente libro representa la consolidación de investigaciones de las ponencias presentadas en la Semana del Administrador en el IV Congreso Internacional “Entrepreneurship and Business Sustainability”, organizado por la Universidad César Vallejo, Escuela de Administración sede Los Olivos. Este evento académico se ha convertido en el espacio idóneo para compartir las mejores experiencias relacionadas a las líneas de investigación de Gestión de Organizaciones, Marketing y Finanzas, enmarcadas en el Objetivo de Desarrollo Sostenible “Industria, Innovación e Infraestructura” y en la categoría “5.02.04 -- Negocios, Administración” de la Organización para la Cooperación y el Desarrollo Económicos (OCDE). Asimismo, se convierte en espacio de reflexión para la mejora continua de las investigaciones y quehacer profesional. Este libro recopila veitiocho resúemenes ponencias de profesionales de distintas instituciones. Esta interacción refuerza los lazos de institucionalidad entre la Universidad César Vallejo y diferentes instituciones socias provenientes de España, México, Argentina, Brasil, Paraguay, fortaleciendo vínculos de amistad, académicos y motivando al perfeccionamiento continuo

Experiencia vivencial de escolares en laboratorios especializados universitarios y su influencia en las preferencias de carreras profesionales

Schoolchildren feel frequently pressured to decide about their professional future at a young age with the aim of entering the working world as soon as possible, not making a correct choice. the wide variety of careers available in the market; thus César Vallejo University within the program of Seedlings of School Research offers the "walk for science", in which schoolchildren between 14 and 16 years old have experiential experiences in specialized laboratories. It is in this context, that the objective was to determine if this experience influences the preference of the professional career; the sample consisted of 81 schoolchildren from schools in the districts of Los Olivos, San Juan de Lurigancho and Ate; the results showed that the experience experienced in the specialized university laboratories within the "walk through science" influenced the preferences of schoolchildren towards professional careers such as Law (+ 100.00%), Nursing (+ 100.00%), Environmental Engineering (+50.00), Industrial Engineering (+ 20.00%), Psychology (+ 36.36%) and Tourism and Hospitality (+ 71.43%), whose specialized laboratories were part of this journey; concluding that schoolchildren managed to develop affinity for the careers related to the specialized laboratories they visited.Los escolares se sienten frecuentemente presionados por decidir sobre su futuro profesional a corta edad con la finalidad de insertarse en el mundo laboral cuanto antes, no realizando una correcta elección por la amplia variedad de carreras disponibles en el mercado; así la Universidad César Vallejo dentro del programa de Semilleros de Investigación Escolar ofrece el “paseo por la ciencia”, en la cual los escolares de entre los 14 y 16 años tienen experiencias vivenciales en laboratorios especializados. Es en este contexto que se tuvo como objetivo determinar si ésta experiencia influye en la preferencia de la carrera profesional; la muestra estuvo compuesta por 81 escolares de colegios de los distritos de Los Olivos, San Juan de Lurigancho y Ate; los resultados demostraron que la experiencia vivenciada en los laboratorios especializados universitarios dentro del “paseo por la ciencia” influyó en las preferencias de los escolares hacia las carreras profesionales como Derecho (+100,00%), Enfermería (+100,00%), Ingeniería Ambiental (+50,00), Ingeniería Industrial (+20,00%), Psicología (+36,36%) y Turismo y Hotelería (+71,43%), cuyos laboratorios especializados fueron parte de este recorrido; concluyéndose que los escolares lograron desarrollar afinidad por las carreras relacionadas a los laboratorios especializados que visitaron