Covid-19 and ecotourism prospect: Malaysia and Indonesia perspectives

The coronavirus (Covid 19) has a significant impact on all businesses in Asia, the Pacific region, and the rest of the world. Indeed, apart from health effects, the Covid 19 pandemic has significant economic effects worldwide. Tourism is the most significantly affected business by COVID-19. As a major economic sector and source of foreign exchange earnings in many countries in Asia, the sudden fall in tourist arrivals has severe economic and social consequences within and beyond tourism. Helble and Fink (2020) stated that one strategy for countries' tourism recovery could be implemented through travel bubbles or the concept of a green corridor. Travel bubbles with the green concept become one of the strategies from countries such as Indonesia and Malaysia

An Econometric Analysis of the Japanese Demand for Indonesian Tuna

The objective of this study was to evaluate the Japanese demand far Indonesian tuna Tuna which consisted of two species (Yellowfin and Bigeye) were observed in terms of fresh and frozen form at two price levels. Secondary data were collected from the institution as related to tuna information as well as references. In addition, interview with experts in tuna was also conducted. The data were then analysed using 2SLS method to construct a demand model. Tuna market in Indonesia is mostly controlled by four state owned companies. The marketing channel starts with fisherman and ends with the broker or exporters. However, some companies exported tuna directly or indirectly. The price of tuna export follows the international price in Japan, which is determined by a grading system based on 'torro' content and freshness. Statistical analysis using 2SLS shows a relationship among tuna species in terms of fresh and frozen forms at low and high price, respectively. The Japanese demand for fresh yellowfin in general, is determined by its previous demand, its own price and per capita income. However, at low price level, it is also determined by price of frozen yeUowfin and price of shrimp; whilst at high price level, fresh yellowfin is determined by price of fresh bigeye. The Japanese demand for fresh bigeye at low price level is determined by its previous demand, its own price, price of frozen bigeye, price of shrimp and per capita income which has negative sign. For high price level, fresh bigeye demand is determined by its previous demand, its own price, price of shrimp and per capita Income. The Japanese demand for frozen bigeye at low price is determined by its previous demand, its own price, price of frozen yellowfin and price of shrimp. However, for high price level, it is determined by its previous demand, price of shrimp and per capita income, which has negative sign. In terms of elasticity, price elasticity for the overall tuna species in this study is inelastic. Income elasticities are, however, elastic

Sustainable firm performance of green supply chain management practice at petrochemical industry

Indonesia's petrochemical sector contributes to 3% of Indonesian Gross Domestic Products. One of the main problem in this industrial development is the green industry standard in line with the energy scarcity due to high demand on the energy within the industrial sector as well as availability of naphtha raw material. Therefore, to achieve the industry sustainability it is a need to have Green Supply Chain Management (GSCM) model toward petrochemical industry sustainability in line with the Green Industry Long Run Strategic Plan in Indonesia. This study aimed at exploring the relationship between internal and external GSCM practices on sustainable firm performance by having Green Marketing Mix (GMM) as mediator as well as external supply chain integration as moderator on the mediator (GMM) and developing the best model of the GSCM to be implemented in the local industry. The quantitative method involved a survey of 58 respondents among petrochemical olefin firms based in Banten Province, Indonesia. The data analysis using PLS SEM SmartPLS 3, revealed that the internal and external GSCM has no direct effect on sustainable performance but has a positive indirect effect on sustainability economic and social performance. GMM has a positive effect on both internal and external GSCM as well as sustainability economic, environment and social performance. The mediation effect results show that the GMM mediates the internal and external GSCM with sustainability economic and social performance. Hypotheses related to the moderated mediation interaction are rejected. Hence, it can be asserted that the sustainability firm performance of petrochemical industry in Indonesia is generated by mediator role of the GMM on the internal and external GSCM. The GSCM practice at local petrochemical industry has an indirect effect to the sustainability firm performance. The outcome of this study is the best-recommended model describe the relationship among the internal and external GSCM, GMM and sustainability firm performance. The implication of this research is providing insights on theory advancements and practical application at the specific segment of the petrochemical industry

Understanding Malaysian Preference for Local Beef

In Malaysia, the demand for beef outsprints its supply. This issue has led to an unstainable over-reliance on imports and consequently has brought to the issues of steep prices to end consumers. Part of the problem is a poor understanding of the beef buying preferences of consumers and the factors that shape the preferences. This study sought to determine the key factors influencing consumer buying preferences for beef among Malaysian, particularly examining the effects of price and quality. A cross-sectional survey of 384 beef consumers drawn from social media platforms was undertaken. Data was collected using a structured questionnaire and analyzed using SPSS. All factors were found to have a significant positive effect on beef buying preferences among consumers in Malaysia. It is recommended that firms in the beef industry consider these factors in their beef production and marketin

Covid-19 and its impact on digital marketing

The coronavirus disease 2019 (COVID-19), is a new type of coronavirus spreading exponentially globally. It was started in December 2019 in Wuhan, China, which caused severe acute respiratory \ud syndrome coronavirus 2 (SARS-CoV-2) (Dashraath et al., 2020 & Chowdhury et al., 2020). Coronaviruses were identified in 1960, which is that everyone will be affected once in life, mostly a young child and more common during fall and winter (D. Bhargava, 2020). SARS-CoV-2 is one of seven types of coronaviruses, including the ones that cause severe diseases like Middle East Respiratory Syndrome (MERS) and Sudden Acute Respiratory Syndrome (SARS). Those affected will experience infection in the nose, sinuses, or upper throat. But Covid-19 will affected upper respiratory tract (sinuses, nose and throat) or lower respiratory tract which is windpipe and lungs (Pathak, 2020)

Consumer Purchase Decision on Fresh Fish in New Normal: Preliminary Case Study in Indonesia

Indonesia scores among the top five of fishery and aquaculture producers in the world, therefore the Ministry of Marine Affair and Fisheries has expected the aquaculture to play an increasingly important role in economic development and food security for the country.  Covid-19 pandemic has an impact on the aquaculture industry in particular fresh water aquaculture subject to its consumer behavior pattern toward online purchase.   There are an indication that online purchase become a preferred choice in the new normal era.  This paper studied on factors affecting consumer behavior pattern of fresh fish online purchase decision in new normal subject to Covid 19 pandemic in Indonesia based on consumer buying decision variables namely culture, social, personal and psychological. A multiple regression analysis was used to run the data from 107 respondents who prefer to buy online in Indonesia. The result indicated a new trend of consumer behavior pattern to buy fresh fish on line instead of going to the market. Factors of culture, social, personal and psychological all together have significant effect to the consumer purchase decision of online fresh fish purchase behavior. However social factors do not have direct effect to the consumer purchase decision of online fresh fish purchase behavior. Keywords: Fresh Fish, Consumer Behavior, Purchase Decision, New Normal

The Business To Business Marketing Strategies For The Package Delivery Service Companies To Increase The Volume Of Delivery

In this study, the researchers used descriptive qualitative research methods with case study research on the object of research using observation, interviews, and documentation methods, data analysis techniques using SWOT analysis techniques (strengths, weaknesses, opportunities, threats) combined with IE Matrix to determine the position company.The results showed that the company uses a special tariff strategy and effective communication with customers. The IE Matrix analysis shows the company's position at a growth rate through horizontal integration, meaning that the company has the opportunity to expand the market, improve facilities, or merge with other companies in the same industry. From the results of the SWOT analysis, alternative strategies are obtained, namely: a) increasing the company's competitiveness and, b) competitive pricing policies with competitors that are adjusted to market prices

The Business to Business Marketing Strategies for the Package Delivery Service Companies to Increase the Volume of Delivery

In this study, the researchers used descriptive qualitative research methods with case study research on the object of research using observation, interviews, and documentation methods, data analysis techniques using SWOT analysis techniques (strengths, weaknesses, opportunities, threats) combined with IE Matrix to determine the position company.The results showed that the company uses a special tariff strategy and effective communication with customers. The IE Matrix analysis shows the company's position at a growth rate through horizontal integration, meaning that the company has the opportunity to expand the market, improve facilities, or merge with other companies in the same industry. From the results of the SWOT analysis, alternative strategies are obtained, namely: a) increasing the company's competitiveness and, b) competitive pricing policies with competitors that are adjusted to market prices