Supporting new product commercialization through managerial social ties and market knowledge development in an emerging economy

University of Tasmania, Australi

Sustainability, epistemology, ecocentric business and marketing strategy:ideology, reality and vision

This conceptual article examines the relationship between marketing and sustainability through the dual lenses of anthropocentric and ecocentric epistemology. Using the current anthropocentric epistemology and its associated dominant social paradigm, corporate ecological sustainability in commercial practice and business school research and teaching is difficult to achieve. However, adopting an ecocentric epistemology enables the development of an alternative business and marketing approach that places equal importance on nature, the planet, and ecological sustainability as the source of human and other species' well-being, as well as the source of all products and services. This article examines ecocentric, transformational business, and marketing strategies epistemologically, conceptually and practically and thereby proposes six ecocentric, transformational, strategic marketing universal premises as part of a vision of and solution to current global un-sustainability. Finally, this article outlines several opportunities for management practice and further research

Multilingualism as Problem or Resource? : Negotiating Space for Languages Other than Swedish and English in University Language Planning

In the Nordic countries, university language policy and planning centres on balancing the use of the national language(s) vis-à-vis English, whereas less attention has been paid to the roles played by other languages. This study focuses on how space was negotiated for languages other than Swedish and English during language policy negotiations at a Swedish university. Using an ethnographic discourse analytic approach and applying an orientations to language framework, analysis reveals what languages are brought in to the negotiations to play a role in the University’s language practices and how. The analysis further reveals that languages are variously positioned as problem or resource and that the problem and resource orientations are co-present in policy negotiations

Dosagem de bilirrubina livre em recém-nascidos normais com icterícia não hemolítica

BV UNIFESP: Teses e dissertaçõe

Masculinity, social context and HIV testing: an ethnographic study of men in Busia district, rural eastern Uganda.

BACKGROUND: Uptake of HIV testing by men remains low in high prevalence settings in many parts of Africa. By focusing on masculinity, this study explores the social context and relations that shape men's access to HIV testing in Mam-Kiror, Busia district, rural eastern Uganda. METHODS: From 2009-2010 in-depth interviews were undertaken with 26 men: nine being treated for HIV, eight who had tested but dropped out of treatment, six not tested but who suspected HIV infection and three with other health problems unrelated to HIV. These data were complemented by participant observation. Thematic analysis was undertaken. RESULTS: There were two main categories of masculinity in Mam-Kiror, one based on 'reputation' and the other on 'respectability', although some of their ideals overlapped. The different forms of masculine esteem led to different motives for HIV testing. Men positioned HIV testing as a social process understood within the social context and relationships men engaged in rather than an entirely self-determined enterprise. Wives' inferior power meant that they had less influence on men's testing compared to friends and work colleagues who discussed frankly HIV risk and testing. Couple testing exposed men's extra-marital relationships, threatening masculine esteem. The fear to undermine opportunities for sex in the context of competition for partners was a barrier to testing by men. The construction of men as resilient meant that they delayed to admit to problems and seek testing. However, the respectable masculine ideal to fulfil responsibilities and obligations to family was a strong motivator to seeking an HIV test and treatment by men. CONCLUSION: The two main forms of masculine ideals prevailing in Mam-Kiror in Busia led men to have different motives for HIV testing. Reputational masculinity was largely inconsistent with the requirements of couple testing, community outreach testing and the organisation of testing services, discouraging men from testing. Conversely, concern to perform one's family roles as a respectable man meant accessing treatment to extend one's life, which encouraged men to test. HIV support agencies should reflect on how various testing options might marginalise men from seeking testing services and address the barriers that hinder access

Disrupting Dual Monolingualisms? Language Ideological Ordering in an Internationalizing Swedish University

This chapter investigates the ways in which various discursive processes within and about Swedish Higher Education (HE) are rendering some value-laden linguistic practices and processes invisible. Previous studies in the field of Language Policy and Planning (LPP) have focused on the ‘internationalisation’ of HE with a pre-occupation for opposing linguistic systems, for example, Swedish and English. However, this study reveals how such dualistic thinking can (re)produce essentialising and highly ideologized monolingual and monocultural categories, over-simplifying what is understood by the ‘international’ and ‘national’ in contemporary HE. Drawing on data from an interview-based study carried out in a sciences department at a major Swedish university, this chapter demonstrates the potential in taking a multilingual approach when seeking to better understand the affordances and constraints of internationalisation.