Role of Hunger Marketing, Brand Image, and Price for Enhancing Purchase Intention

The study aims at identifying the influence of Hunger Marketing, Brand Image, and Price on Xiaomi smartphone Purchase Intention. The number of the samples that has been selected for the study is 105 respondents in Jakarta, Indonesia. Meanwhile, for the data gathering, the technique that has been adopted is survey by means of questionnaire distribution. The results of the study show that both partially and simultaneously the variable Hunger Marketing, Brand Image, and Price have influence on the Purchase Intention of Xiaomi smartphone. The statement is confirmed by the results of the simultaneous test (F-test) and the partial test (t-test) that show the significance value of the three independent variables and the significance value of the three independent variables also support the hypotheses that have been proposed. Therefore, it can be concluded that there is simultaneous influence from the variable Hunger Marketing, Brand Image, and Price on the Purchase Intention of Xiaomi smartphone in Jakarta. Keywords: Hunger Marketing, Brand Image, Price, Purchase Intention DOI: 10.7176/JMCR/91-02 Publication date: November 30th 202

Risk and trust using mHealth application

Since the COVID-19 pandemic, the increase in active users of the mHealth application as a doctor’s teleconsultation transaction, drug purchases, and other test services, especially the COVID-19 test service on a drive-thru basis, has increased significantly. The trend of health app user behavior indicates the importance of health. To reveal this phenomenon, the approach used is descriptive-quantitative with SEM-PLS analysis method using SmartPLS software. This finding is to make an important contribution for stakeholders that the main consideration factors for consumers intending to use mHealth application are risk and trust. The consequences for high risk are not proportional to the trust in the application, but when the trust as a mediator can lead to a positive attitude from consumers on the risk that will be accepted as a concrete action to use it. In the end, consumers’ strong trust reflects their behavior towards their intention to use the mHealth application

The Role of Decisions in Intervening Website Quality, e-Promotion, and e-Trust towards e-Repurchase Intention on e-Commerce

Objectives: This study aims to analyze decisions as a mediating factor of website quality, e-promotion, and e-trust on the e-repurchase intention at Shopee online shop. An important occurrence to be studied during the pandemic is the phenomenon of online shopping behavior. Methodology: The analysis method used in this study is a quantitative approach with the PLS-SEM data analysis method because it is predictive and able to produce a model with a good test level. The population of this research are consumers in Jakarta through the selection of purposive sampling. The sample obtained according to the criteria is 262 respondents who are accepted and eligible for testing.Finding: Online shopping decisions affect repurchase intentions while website quality does not but decision acts as a mediator. Promotion does not affect the decision and repurchase intention and decisions do not act as a mediator. Trust affects decisions and repurchase intentions, and decisions can act as mediators, although trust has a stronger influence on repurchase intentions directly. Conclusion: Decisions give the best role in intervening with website quality and repurchase intentions, but directly website quality does not result in the repurchase. Although the decision does not provide the best role as a promotional mediator with direct or indirect repurchase intentions. In contrast, decisions as a trusted mediator ensure the occurrence of very strong repurchase intentions either directly or indirectly. In addition, this model contributes to e-commerce players, information system developers, and managers as a consideration in implementing strategic decision-making. The differences in the findings and shortcomings of this study are gaps that will become an important study in the context of online shopping behavior, especially the study of promotion which is inversely related to trust and research phenomen

The Role of Entrepreneurial Marketing and Relationship Marketing That Strengthen The Women Entrepreneurs' Business Performance

  The role of marketing in small and medium-sized enterprises (SMEs) has a unique characteristic compared to conventional marketing in large organizations. This research is focused on the apparel industrial entrepreneurs in the city of Bandung. This research intended to examine the impact of entrepreneurial and relationship marketing on business performance, moderated by motivation. The research method used in this paper was the quantitative method with descriptive and verificative approaches. The sample size used in this research is around 150 SME businesses. This research indicates that business motivation significantly moderated the impact of entrepreneurial marketing on business performance and significantly moderated the effect of relationship marketing on business performance. This research concluded that it is crucial for SME entrepreneurs in the fashion sector in Bandung to further develop their businesses by motivating them to improve their business performance through entrepreneurial marketing and relationship marketing. Keywords: entrepreneurial marketing, relationship marketing, business performance, motivation, SME

Pengaruh Brand Image, Promotion dan Electronic Word of Mouth terhadap Intention to Buy Product Pada Aplikasi Belanja Online

The research aims to identity the influence of Brand Image, Promotion and Electronic Word of Mouth on Shopee.co.id application users. The subjects in this study were consumer who used the Shopee.co.id application in buy product. The sample used in this study was 150 respondents. The sampling technique using a convenience sampling. By using quantitative descriptive approach. Therefore, the analysis of the data used is the statistical analysis in the form of SEM-PLS. The results of this study showed Brand Image has a significant positive effect on the Intention to Buy Product. Promotion have none significant effect on the Intention to Buy Product and Electronic Word of Mouth has a significant positive effect on the Intention to Buy Product.Keyword : Brand Image, Promotion, Electric Word of Mouth, Intention to Buy Product, Shopee.co.id applicatio

PENGARUH PERSEPSI HARGA, KUALITAS PELAYANAN DAN FASILITAS TERHADAP KEPUASAN PELANGGAN PADA PT. KERETA API INDONESIA

This research aims to know the influence of price perception, service quality and facility om costumers satisfaction. The object of this study is costomers of Argo Bromo Anggrek in Gambir station. This study was conducted on 100 respondens using accidental sampling technique is to take someone who happens to be or is found and meets the criteria in this study. The result of this research shows that price perception and facility had significant effect on the costumers satisfaction. Service quality had significant effect on the costumers satisfactio

PELATIHAN DAN MONITORING BUDI DAYA LELE DI KELURAHAN JOGLO, JAKARTA BARAT

Budidaya Ikan Lele di DKI Jakarta adalah peluang usaha yang menguntungkan, karena permintaan lebih dari pasokan yang tersedia. Berdasarkan keberhasilan salah seorang Warga RT 17 RW 01 Kelurahan Joglo, Kecamatan Kembangan, Jakarta Barat, dilakukan pelatihan dan pengembangan budi daya Lele, dengan topik bagaimana mengembangkan dan memulai usaha, serta strategi pemasaran. Peserta sangat antusias mengikuti pelatihan sehingga mendapatkan pengetahuan pemasaran Lele dan pengetahuan budi daya Lele sesuai yang diharapkan, serta berencana memulai budi daya Lele.  Hal tersebut didukung dengan pemberian lapak terpal 2x2 dan masing-masing 200 bibit Lele. Monitor keberlangsungan program dilaksanakan bersama dengan warga yang sudah sukses budi daya Lele

Komitmen Manajemen dan Safety Procedure sebagai Faktor Pembentuk Safety Behavior

The globalization of trade nowadays impacts on an extremely fierce industry competition in all aspects and requires companies to more optimize all their resources. In addition to optimizing labor resources, companies also need to optimize the use of machines and work equipment to guarantee workers’ safety and health. This research aimed to test the role of safety cultures as the factor mediating the influence of management commitment and safety procedures to safety behaviors. The research method was quantitative with the sample size of 117 workers as the respondents. The instrument test of hypothesis was Smart PLS (Partial Least Squares). The results showed that management commitment influenced safety cultures as much as 27.84%; safety procedures influenced on safety cultures by 20.59%; and the influence of safety cultures on safety behaviors was 38.40%. In contrast, management commitment and safety procedures did not affect safety behaviors. The researcher concluded that safety cultures can mediate the influence of management commitment toward safety procedures and safety behaviors.Globaliasasi perdagangan saat ini memberikan dampak persaingan industri sangat ketat dalam segala aspek dan menuntut perusahaan lebih mengoptimalkan seluruh sumber daya yang dimilikinya. Selain optimalisasi sumberdaya tenaga kerja, perusahaan juga perlu untuk mengoptimalkan penggunaan mesin dan peralatan kerja agar dapat memberikan perlindungan atas keselamatan dan kesehatan tenaga kerja. Tujuan dari peneiltian ini adalah untuk menguji peran safety culture sebagai faktor mediasi pengaruh komitmen manajemen dan safety procedure terhadap safety behavior. Metode penelitian ini bersifat kuantitatif dengan jumlah responden sebanyak 117 orang pekerja. Alat uji hipotesis menggunakan Smart PLS (Partial Least Squares). Hasil penelitian menunjukkan bahwa komitmen manajemen terhadap safety culture memiliki pengaruh sebesar 27,84%, pengaruh safety procedure terhadap safety culture sebesar 20,59% dan pengaruh safety culture terhadap safety behavior sebesar 38,40%. Sementara itu, komitmen manajemen dan safety procedure tidak berpengaruh safety behavior. Peneliti menyimpulkan bahwa safety culture dapat memediasi pengaruh komitmen manajemen terhadap safety procedure dan safety behavior

The Implication of Digital Marketing that Influence the Political Decision to Vote

The intention of this research is to understand how did the winner of the election win the heart of the prospective voters and which of the variables that has the highest influence on the decision to vote for the candidate, the respective variables are: positioning and social media marketing towards the decision to vote in relating to the political marketing as the intervening variable. The data was collected from the distribution of questionnaire, the population are the voters of the election in West Java, Indonesia. This research is using Purposive Sampling as the data processing and the analysis tool is using Partial Least Square. The results indicate that both positioning and social media marketing have positive and significant effect towards political marketing, and the variable of positioning have the most significant influence towards decision to vote compare to social media marketing. The results show that the positioning of a candidate is very important to engage the decision of the voters to vote for them. Eventhough the social media marketing is also playing an important part to engage their voters

Environmental Sustainability: To Enhance Organizational Awareness towards Green Environmental Concern

The crude oil waste such as POME is huge destruction to the surrounding community and causes greater harm unleashing several skin issues, toxic infections, and digestion disorders. The issue attracts the attention of scholars; hence, the present study attempts to build an understanding of organizational awareness and how it could solve the stated issue and turn into useful elements such as potential green resources. For this, the study used green environment, innovation management, and environmental concern as an independent variable, orgazanitional awareness as a dependent variable, and environmental sustainability as an intervening variable. This helps scholars and practitioners to solve the said issue which still happens to be unresolved. Moreover, it also helps to prevent further damage to the environment and community. To attain the objective of the study, the authors proposed a framework, and based on prior literature and empirical evidences, seven hypotheses were formulated. The study used purposive sampling and the projected population is the mills that are situated in North Sumatera province of Indonesia. The smart PLS methodology is opted to analyze sample data. The findings reveal that ga reen environment amongst all has a stronger influence on environmental sustainability. The results also indicate that the firms need to consider the innovative ideas and build innovative teams which could help them to transform the disrupted POME into valuable green resources. At the end, the study also offers some implications and future recommendations which if considers, would add a valuable contribution in the existing literature