Social and individual in the speech of ural politicians

Changes in the sphere of contemporary political communication are discussed, new speech patterns in political lexicon are studied. General circle of words-concepts, being ideological clichés and presenting “new values of people” (on the basis of electoral programs and addresses to electorate by the candidates E. Roizman and A. Kosintsev), is singled out.Рассматриваются изменения в сфере современной политической коммуникации, новые речевые формулы в политическом лексиконе. Выявляется общий круг слов-концептов, являющихся своеобразными идеологическими клише и представляющих «новые общечеловеческие ценности» (на примере программных заявлений и обращений к избирателям кандидатов в депутаты Е. Ройзмана и А. Косинцева)

Specifics of the Presentation of the Image of Russia in Textbooks of Russian as a Foreign Language for Francophones

The article deals with presentation strategies for the target language country image, with for­eign textbooks of Russian as material for analysis. Methods used in cognitive linguistics and cultural lin­guistics (concept and context analysis) have been used to reveal mono-, bi- and multiculturalism strategies used in foreign textbooks of Russian for the Russian reality treatment.В статье поднимается вопрос выбора стратегии презентации образа страны изучаемого языка на материале учебников по русскому языку как иностранному для франкофонов

Image of a Professional in the Russian Language Consciousness

Рассматривается комплекс семантических признаков, составляющих стереотип профессионала в русском языковом сознании. Проводится комплексный анализ языкового образа на основе разных типов лингвистических данных: системных, анкетных, текстовых. В результате анализа определяются ядерные черты образа: опытность, компетентность, интеллект, творческая адаптивность к меняющимся условиям.This article deals with the complex of semantic features constituting the stereotype of a professional in the Russian language consciousness. The complex analysis of the language image is carried out on the basis of different types of linguistic data: system, questionnaire, text. As a result of the analysis, the nuclear features of the image are determined: experience, competence, intelligence, creative adaptability to the changing conditions

Anisotropy of the paramagnetic susceptibility in LaTiO3_{3}: The electron-distribution picture in the ground state

The energy-level scheme and wave functions of the titanium ions in LaTiO$_{3}$ are calculated using crystal-field theory and spin-orbit coupling. The theoretically derived temperature dependence and anisotropy of the magnetic susceptibility agree well with experimental data obtained in an untwinned single crystal. The refined fitting procedure reveals an almost isotropic molecular field and a temperature dependence of the van Vleck susceptibility. The charge distribution of the 3d--electron on the Ti positions and the principle values of the quadrupole moments are derived and agree with NMR data and recent measurements of orbital momentum $$ and crystal-field splitting. The low value of the ordered moment in the antiferromagnetic phase is discussed.Comment: 6 pages, 2 figures, 3 table

Communication Technologies in Contemporary Corporate Social Responsibility Management

The main goal of the article is to construct a new communication model. This model implies transmission of basic principles of corporate social responsibility (CSR) within organization. The model will help to distinguish main barriers to socially responsible management in world's and Russian business practice. The analysis of communication channels within organization gives an opportunity to see the flows of CSR information and its influence on people's behaviour

Communication Technologies in Contemporary Corporate Social Responsibility Management

The main goal of the article is to construct a new communication model. This model implies transmission of basic principles of corporate social responsibility (CSR) within organization. The model will help to distinguish main barriers to socially responsible management in world's and Russian business practice. The analysis of communication channels within organization gives an opportunity to see the flows of CSR information and its influence on people's behaviour

Synthesis and luminescence of lead(II)-activated cadmium sulfide in poly(methyl methacrylate)

Optically transparent polymeric materials PMMA: Cd(Pb)S have been synthesized by polymerization of methyl methacrylate, which concurrently acts as a reaction medium for synthesis of metal sulfides, dispersion medium for the resulting colloidal solution forming during synthesis, and the base of compositions. Dependences of cadmium sulfide luminescence on the concentrations, concentration ratios of the initial compounds, reaction medium composition, and temperature have been established. The observed changes in the spectra are related to the introduction of lead(II) into compositions, complex formation on the surface of colloidal particles, and the effect of polar acetonitrile

Anisotropic Exchange in LiCuVO4_4 probed by ESR

We investigated the paramagnetic resonance in single crystals of LiCuVO$_4$ with special attention to the angular variation of the absorption spectrum. To explain the large resonance linewidth of the order of 1 kOe, we analyzed the anisotropic exchange interaction in the chains of edge-sharing CuO$_6$ octahedra, taking into account the ring-exchange geometry of the nearest-neighbor coupling via two symmetric rectangular Cu-O bonds. The exchange parameters, which can be estimated from theoretical considerations, nicely agree with the parameters obtained from the angular dependence of the linewidth. The anisotropy of this magnetic ring exchange is found to be much larger than it is usually expected from conventional estimations which neglect the bonding geometry. Hence, the data yield the evidence that in copper oxides with edge-sharing structures the role of the orbital degrees of freedom is strongly enhanced. These findings establish LiCuVO$_4$ as one-dimensional compound at high temperatures. PACS: 76.30.-v, 76.30.Fc, 75.30.EtComment: 18 pages, 6 figure