Chindia: Strategi China dan India Menguasai Bisnis Global

Kebangkitan China dan India yang menarik perhatian menunjukkan hal yang jelas : untuk bertahan dan tumbuh dalam pasar global yang baru, Anda harus berhubungan dengan China dan India. Buku ini dapat menjadi peta bagi jalan Anda untuk menghadapi tantangan tersebut. Buku ini mengombinasikan laporan-laporan garis depan dari para staf Business Week Asia yang telah banyak memenangkan pernghargaan, dengan penjelasan dari poin ke poin oleh para ahli, termasuk uraian pendahuluan di tiap bab oleh Pete Engardio dari Business Week. Di dalam buku ini Anda akan menemukan : • Apa yang harus benar-benar Anda ketahui mengenai China dan India Terjadinya benturan kebudayaan, perekonomian, dan praktik bisnis • Apa kata para ahli mengenai “Mega pasar” yang baru ini Masa depan perdagangan, manufaktur, investasi, dan negosiasi • Apa yang bisa Anda lakukan saat ini untuk menjamin kesuksesan Anda di masa depan Model korporasi baru, paradigm global, dan strategi-strategi lain Eksplorasi yang up-to-date ini memasukkan juga laporan-laporan khusus pemenang penghargaan dalam isu-isu kunci, seperti dalam bidang manufaktur (“Harga China”) dan Teknologi (“Kebangkitan India”)

The Globalization of Innovation: Pharmaceuticals

Analyzes trends in the global pharmaceutical industry, with a focus on intellectual property creation, business relationships, value-chain activity, and opportunities in India and China. Includes profiles of Indian and Chinese pharmaceutical firms

Chindia : how China and India are revolutionizing global business

IndeksBib. hal. 367-373xi, 384 hlm. : il. ; 24 cm

Sustainable Export Marketing Strategy Fit and Performance

Despite the growing global importance of sustainability issues, scant research has examined marketing strategy sustain-ability issues in international settings. Although significant prior work has examined drivers and performance consequences of adaptation/standardization of marketing strategies in international markets, researchers have yet to apply this avenue of inquiry to sustainable marketing strategies. Building on contingency theory and the concept of strategic fit, the authors develop a model of drivers of sustainable export marketing strategy adaptation and explore the circumstances under which such a strategy affects export performance. Using a sample of U.K. exporters, they find that various macro- and microenvironmental factors are responsible for sustainable export marketing strategy adaptation, which shapes the nature of sustainable export marketing strategy fit and its export venture performance outcomes. The results indicate that sustainable export marketing strategy adaptation is the outcome of the differences between home and export markets in terms of economic and technological conditions, competitive intensity, customer characteristics, and stakeholder pressures. Moreover, the performance relevance of sustainable export marketing strategy adaptation requires adequate fit with these macro- and microenvironmental factors