Bruk av nye medier i markedsføring av Kystriksveien

Kystriksveien Reiseliv er et markedsføringsselskap for strekningen Steinkjer – Bodø. Selskapet jobber med 170 reiselivsbedrifter, 25 kommuner fordelt på to fylkeskommuner. Markedsføring av opplevelser og aktiviteter langs veien er et strategisk satsningsområde. Kystriksveien Reiseliv opplever at det kreves større kompetanse for å markedsføre deres produkt gjennom nye medier og på nye plattformer og ønsket derfor å gjennomføre et kompetansehevningsprosjekt i samarbeid med Høgskolen i Nord- Trøndelag. Prosjektet har tatt utgangspunkt i et praktisk case hvor Trygve Pløhn over en periode på 17 dager fra 8. juni til 24. juni 2010 syklet Kystriksveien fra Bodø til Steinkjer. Med på turen fulgte Kindergarten Media. I løpet av turen ble det produsert en rikholdig turdagbok / blogg med bilder, tekst og daglige Web-TV sendinger. Det ble også benyttes sosiale medier som Twitter og Facebook for å formidle opplevelsen det var å sykle Kystriksveien.Prosjektet var et samarbeidsprosjekt mellom Høgskolen i Nord-Trøndelag, VRITrøndelag, Kystriksveien Reiseliv og Kindergarten Media. Prosjektet ble finansiert av Kystriksveien Reiseliv og VRI-Trøndela

Bruk av nye medier i markedsføring av Kystriksveien

Kystriksveien Reiseliv er et markedsføringsselskap for strekningen Steinkjer – Bodø. Selskapet jobber med 170 reiselivsbedrifter, 25 kommuner fordelt på to fylkeskommuner. Markedsføring av opplevelser og aktiviteter langs veien er et strategisk satsningsområde. Kystriksveien Reiseliv opplever at det kreves større kompetanse for å markedsføre deres produkt gjennom nye medier og på nye plattformer og ønsket derfor å gjennomføre et kompetansehevningsprosjekt i samarbeid med Høgskolen i Nord- Trøndelag. Prosjektet har tatt utgangspunkt i et praktisk case hvor Trygve Pløhn over en periode på 17 dager fra 8. juni til 24. juni 2010 syklet Kystriksveien fra Bodø til Steinkjer. Med på turen fulgte Kindergarten Media. I løpet av turen ble det produsert en rikholdig turdagbok / blogg med bilder, tekst og daglige Web-TV sendinger. Det ble også benyttes sosiale medier som Twitter og Facebook for å formidle opplevelsen det var å sykle Kystriksveien.Prosjektet var et samarbeidsprosjekt mellom Høgskolen i Nord-Trøndelag, VRITrøndelag, Kystriksveien Reiseliv og Kindergarten Media. Prosjektet ble finansiert av Kystriksveien Reiseliv og VRI-Trøndela

Personalities and health in older cat and dog owners : A HUNT-study

The aim of this population study was to identify personality traits among older (>65 years) male and female owners of cats and dogs and to com- pare their general health status in relation to their personality. Further, the aim was to exa- mine whether current cat and dog ownership could be predicted by the owners’ personality and health. Data were collected from the North- Trøndelag Health Study (HUNT) in Norway. In- cluded were a total of 1897 cat or dog owners between the ages of 65 years and 101 years. The results showed that there were a higher propor- tion of introverted male cat owners than extra- verted ones. Moreover, a majority of women with cats reported that their health was not good. Furthermore, female cat owners who displayed higher scores on neurotic traits experienced sig- nificantly poorer health compared to those female cat owners that experienced good health. The same was true for female cat owners who con- sidered themselves to be introverted. Neither per- sonality nor health could predict pet-ownership, but it was more likely for older individuals (80 - 101 years) to own a cat than a dog. This study has shown that human personality is associated with cat and dog ownership, but there are other fac- tors connected with pet ownership as well.

Depression in older cat and dog owners: the Nord-Trondelag Health Study (HUNT)-3

Objective: Depression constitutes a major health problem for older people, in this study defined as people 65 years of age and older. Previous studies have shown that mental health among older people who live with animals could be improved, but contrary results exist as well. Therefore, the objective of the present population study was to compare the self-rated depression symptoms of both female and male non-pet owners, cat owners, and dog owners. Method: The participants in this cross-sectional population study included 12,093 people between the ages of 65 and 101. One thousand and eighty three participants owned cats and 814 participants owned dogs. Self-rated depression symptoms were measured using HADS-D, the scale of self-administered depression symptoms in HADS (Hospital Anxiety and Depression Scale). Results: The main results showed higher mean values on the HADS-D for cat owners than for both dog and non-pet owners. The latter group rated their depression symptoms the lowest. When dividing the ratings into low- and high-depression symptoms, the logistic regression analysis showed that it was more likely that males who owned cats perceived lower depression symptoms than females who owned cats. No interactions were recognized between pet ownership and subjective general health status, loneliness, or marital status. Conclusions: Our results provide a window into the differences in health factors between older females and males who own cats and dogs in rural areas. Results from population studies like ours might increase the available knowledge base when using cats and dogs in clinical environments such as nursing homes

A systematic observational study in hospital practice: Patient-reported changes after hydrotherapy

The aim of the study was to systematically evaluate oral feedback from patients with musculoskeletal pain about health related changes after hydrotherapy once a week. Design and setting: Referred patients were successively put into two parallel groups and were tested using validated questionnaires directly before and after a four month standard secondary health care hospital treatment. The treatment took place at Levanger Hospital, 80 km north of Trondheim, Norway. Materials and intervention: The 121 patients, mean age of 55 and 73% female, were referred from primary and secondary health care to hydrotherapy at the hospital. They were divided into two main groups: 1) musculoskeletal disorder (MSK-group) and 2) rheumatism diagnosis (REV-group). These two main groups were divided into smaller groups, which trained once a week for four months. Method: The main outcomes were pain, stiffness and function. The first two were separately measured with visual analogue scale (VAS), and function was measured using Functional Status Assessment Charts (COOP-WONCA). We analysed statistical significance and size of change in each group. Results: We didnt find significant differences in the main outcomes for the groups, and the changes in percentage varied from 0-19%. The changes were not considered clinically relevant. Conclusion: The study indicates that patient improvement after treatment is minor. According to randomized controlled trials, programmes that include more frequent training seem to give substantially better results