Customer satisfaction in the Brazilian Fast Food Franchise Segment

In a market with great competition, store image associated with quality and brand  become an important competitive tool, meanly when it was associated to perceived customer satisfaction. The main objective of this study was to analyze the influence of image, brand and quality on customer satisfaction in the fast food segment. Data analysis was conducted through multivariate techniques to verify the significance of the relationship between variables analyzing two of the five biggest fast food channels in Brazil. The results showed that brand and quality were the most valued variables according to perceived customer satisfaction. In the model used, brand presented the greatest explanatory power. Based on the multiple coefficient of determination (adjusted R2), quality, image and brand as a group explained about 62.7% (Franchise 1) and 61.3% (Franchise 2) of the search for satisfaction, being that only quality and brand were statistically significant.

Strategies for the management of the marine shoreline in the orla araranguá project (Santa Catarina, Brazil)

The Orla Project is a tool of the Brazilian Coastal Management resultant of joint action between the Environment Ministry and the Planning Ministry. This project articulates the three spheres of the government (federal, state, and municipal) and society. Its actions seek the management of the coastal spaces, approaching the environmental and heritage politics. The construction of a Plan for the Integrated Management of the Coastline occurs through workshops with the development of methodologies of diagnosis construction, classification and formulation of scenarios. The classification of the coastline integrates the strategic planning, which will subsidize the decision making process to reach the desired scenarios. Araranguá municipality started its workshops in October 2014, with lectures and discussions between technicians from the federal and state governments, and coordination by the municipal government. During the project period, a field day and more than 40 workshops were developed, which had the participation of the community and public managers. As a result of the workshops, the coastline was sectored by its landscape, typology (exposed, semi-exposed, and sheltered), and levels of occupation in five sectors (S1 to S5). The project identified 40 problems in the area, some recurrent in all sectors and a few specific of some places. In order to solve these problems, 80 actions and measures with different priorities were defined. From the workshops of the Orla Project, it was possible to identify the need to create rules for the use of Araranguá coastline, thus enabling its conservation and helping its sustainable development

The Analyticity of a Generalized Ruelle's Operator

In this work we propose a generalization of the concept of Ruelle operator for one dimensional lattices used in thermodynamic formalism and ergodic optimization, which we call generalized Ruelle operator, that generalizes both the Ruelle operator proposed in [BCLMS] and the Perron Frobenius operator defined in [Bowen]. We suppose the alphabet is given by a compact metric space, and consider a general a-priori measure to define the operator. We also consider the case where the set of symbols that can follow a given symbol of the alphabet depends on such symbol, which is an extension of the original concept of transition matrices from the theory of subshifts of finite type. We prove the analyticity of the Ruelle operator and present some examples

REDES SOCIAIS COMO FERRAMENTA DE COMUNICAÇÃO INSTITUCIONAL

Os softwares web conhecidos como redes sociais virtuais funcionam como mediadores sociais que favorecem a criação de redes de relacionamentos através de espaços onde o usuário pode juntar pessoas do seu círculo de relacionamentos, conhecer outras que compartilhem os mesmos interesses e discutir temas variados, construindo diferentes elos entre os “eus” privado e públic

EDUCAÇÃO EM CIÊNCIAS NA PRÉ-ESCOLA: IMPLICAÇÕES PARA A FORMAÇÃO DE PROFESSORES

Convivemos diariamente com os artefatos advindos dos resultados dos avanços científicos e tecnológicos, os quais estabelecem, inclusive, mudanças em nossos valores sociais. Diante disso, consideramos ser indispensável que todos os indivíduos da sociedade entendam, discutam, reflitam e se posicionem sobre questões oriundas desses avanços e suas prováveis consequências para a vida de todos. Para desenvolver, no âmbito da Pré-Escola, um tipo de Educação em Ciências que considere a perspectiva acima colocada, sem que este tipo de educação não tenha o caráter disciplinar, fragmentado comumente evidenciado no Ensino Fundamental, é necessário preparamos professores capazes de realizar práticas pedagógicas de Ciências de forma integrada com as demais áreas do conhecimento escolar. Palavras Chave: Ensino de Ciências, Pré-Escola, Livro didático, Formação continuada do professor de Ciências