Graphic content in advertising: content-pragmatic aspect

This article is about public communications, especially advertising and PR, which are undergoing tremendous changes in recent decades. The increasing of communicational channels and information overload changes behavior of the modern consumer. If earlier it was enough using traditional forms of presenting information, now the consumer perceives only catchy advertising messages – namely creolized. Copywriters and PR-specialists have to fill in units informative graphic content in order to attract the addressee. The creolization becomes an important tool of communication - to attract and retain the attention of the recipient, ways of expressing the semantic organization of the text.Статья посвящена публичным коммуникациям, в частности рекламе и PR, которые в последние десятилетия претерпевают колоссальные изменения. Увеличение числа коммуникационных каналов и избыток информации меняют модель поведения современного потребителя. Если раньше было достаточно лишь традиционной формы подачи информации, то есть письменной, то сейчас потребитель воспринимает только цепляющие рекламные сообщения, а именно - креолизованные. Копирайтеры и PR-специалисты вынуждены заполнять информативные блоки еще и графическим контентом, чтобы привлечь целевой аудитории. Именно креолизация становится важным инструментом коммуникации – привлечения и удержания внимания адресата, способом выражения смысловой организации текста

Monitoring and forecasting the development of local food systems : a case study

The motivation of this research is the need to explore the role of a local food system in solving the problem of food security. The article develops the methods for analyzing the current state of a food system and forecasting the future development of food markets. The methods and techniques have been tested for the food system in the Krasnoyarsk Territory. The current trends in food supply chains in specific sectors (potatoes and vegetables, meat and milk, eggs and cereal products) have been highlighted for this region. The problems and the possible solutions have been identified. The medium-term and long-term consumption prospects offer opportunities for an in-depth study of the promising areas in the food industry of the region.peer-reviewe

Drawing a Literary Map of the Urals in the Travel Essays of D. N. Mamin-Sibiryak

The article was submitted on 29.09.2022.Путевые очерки стали не только пробой пера, но и важной частью зрелого творчества Д. Н. Мамина-Сибиряка. В исследовании используется картографический метод, разработанный в литературной географии. Выбор картирования обусловлен как внутренними особенностями творческого мышления писателя (соотнесенность художественного пространства его произведений с реальной географией Урала, особый картографический взгляд на пространство), так и жанровыми особенностями путевой очеркистики. Комплексная географическая методика анализа литературного путешествия (В. Н. Калуцков) в соединении с геопоэтическим анализом (В. В. Абашев) дали возможность описать литературную карту уральских регионов, которые представлены в путевых очерках Д. Н. Мамина-Сибиряка: это река Чусовая, Екатеринбург и его предместья, Старая Пермь, Кама в ее нижнем течении, Зауралье, Южный Урал. В ходе анализа на карте были проявлены основные структурные элементы пространства путешествия – маршруты, места остановок, типы местных жителей, природные объекты, транспортные средства – и дана характеристика их роли в процессе конструирования уральского ландшафта. Выводы исследования связаны с утверждением особой конструирующей миссии путевых очерков Д. Н. Мамина-Сибиряка, которая основана на географическом, публицистическом и образно-поэтическом собирании уральского пространства за счет объединения его основных территорий. Единство уральского пространства обеспечивается особым характером жизни, связанным с горнозаводским укладом экономики. Нарисованная писателем карта уральского ландшафта включает плотный слой образных наблюдений и обобщений, в том числе емких геопоэтических образов. Предвосхищая формирование общеуральской геопоэтики, Д. Н. Мамин-Сибиряк конструирует связный пространственный нарратив, который можно назвать первой литературной картой Урала.Travel essays became not only an attempt at writing but also an important part of D. N. Mamin-Sibiryak’s later works. This study uses the method of mapping developed in literary geography. The choice of the mapping technique as the main method of research is due to both the internal features of the writer’s creative thinking (correlation of the artistic space of his works with the real geography of the Urals, a special mapping view of space) and the specific features of the travel genre. A comprehensive geographical methodology for studying literary travel (V. N. Kalutskov) in combination with geopoetic analysis (V. V. Abashev) makes it possible to describe the literary map of the Ural regions present in D. N. Mamin-Sibiryak’s travel essays: the Chusovaya River, Yekaterinburg and its suburbs, Old Perm, the Kama in its lower reaches, the Trans-Urals, and the Southern Urals. During the analysis, the author of the article shows the main structural elements of the travel space on the map: routes, stops, types of locals, natural sites, vehicles, and a characteristic of their role in the process of constructing the Ural landscape. The conclusion of the study is connected with the approval of the special constructive mission of the travel essays of D. N. Mamin-Sibiryak, which is based on the geographical, journalistic, figurative and poetic collection of the Ural landscape by combining territories that are different in their own way. The unity of the Ural space is ensured by the special nature of life associated with the mining economy. The map of the Ural landscape drawn by the writer in addition to detailed economic and social characteristics forms a dense layer of figurative observations and generalisations, including all-encompassing geopoetic images. Anticipating the formation of an all-Ural geopoetics, D. N. Mamin-Sibiryak constructed a coherent spatial narrative, which can be called the first literary map of the Urals

QUALITY ASSURANCE IN CONSTRUCTION THROUGH ECONOMIC AND MATHEMATICAL MODELING

The article shows the need to assess the quality of construction products on the base of a comprehensive system of indicators and characteristics, with the assistance of which not only mandatory technical requirements are assessing, but also the wishes of consumers. The basic requirements for the quality of construction products have been provided. The possibility of applying various data processing methods have been presented not only to track the actual state of certain characteristics of the object under study, but also to model them. The necessity of using mathematical-cybernetic modeling, as one of the directions of modeling of construction management systems, has been substantiated. The elements of a quality assurance system for construction work based on the use of mathematical modeling methods have been developed

Morphological and anatomical characterization of Actinidia kolomikta (Rupr. & Maxim.) Maxim. (C3) and Amaranthus tricolor L. (C4) leaves

Received: February 1st, 2022 ; Accepted: March 27th, 2022 ; Published: April 27th, 2022 ; Correspondence: [email protected] and anatomical features of new cultivars with photosynthesis of C3 (Actinidia kolomikta (Rupr. & Maxim.) Maxim. cv. ‘Narodnaya’) and C4 (Amaranthus tricolor L. cv. ‘Valentina’) were established by light and scanning electron microscopy, as well as energy-dispersive analysis. The leaf lamina of Actinidia kolomikta cv. ‘Narodnaya’ has a dorsoventral anatomical structure, anomocytic stomata on the abaxial epidermis and two types of trichomes: multicellular, uniseriate hairs and multicellular bristle-like protrusions, containing raphids. The needle-like raphides are located in subepidermal layers along the veins. A vascular system of petiole consists of two upper concentric bundles and the crescentic vascular strand. A starch sheat is present. Raphides (needle-shaped and rectangular) are located in phloem and cortical parenchyma cells, contain Ca, K, Mg, P and Si. The leaf lamina of Amaranthus tricolor cv. ‘Valentina’ have the kranz-anatomy, dorsiventral mesophyll and contain druses. Betacyanins are concentrated in the epidermis and mesophyll, but are not present in the bundle sheath. The number of vascular bundles in petioles is odd-numbered and variable (from 5 to 13). Trichomes are multicellular, uniseriate, ending in a large oval cell. Cells with betacyanins are present in the epidermis cortex, and, rarely, the collenchyma and phloem of the petiole. Cells with betaxanthins are absent. A starch sheat is brightly pigmented with betacyanins. The crystall sand is deposited in the parenchyma cells of the cortex and pith of the petiole and contains Ca (mainly) and K oxalates. Druses in the leaf lamina additionally contain Mg and P

Justification of Landscape and Biotechnical Solutions for Designing Water Protection Zones

By comparing the three main approaches to the establishment of water protection zones of small rivers (normative, theoretical and landscape), the method of delineation water protection zones with the application of GIS-technologies (GIS), as well as the basin model of the river system and the position-dynamic structure of landscapes was proposed. The role of a multilevel system of biotechnical measures with the help of tree and shrub vegetation during the formation of water protection zones is show

Multi-Genre Strategies of “Walking with Pushkin” by A. Terts (A. Sinyavsky)

Based on the material of the book “Walking with Pushkin” by Abram Terts (Andrey Sinyavsky), the goal is to determine the main narrative strategies that the writer implemented. The authors demonstrate that along with the genre definitions of “novel”, “novella”, “essay”, the narrative is mediated by the techniques of “philological prose” and scientific discourse. It is shown that markers of scientific discursively narrative SinyavskyTerts in “Walking with Pushkin” is the number of characteristic features: composite partitioning, the extension of the goals and objectives  of  the   analysis,   the   coverage of  the  history  of  the  problem,  selection   of  research  methodology,  the   definition   of the novelty of the work, the establishment of perspectives, providing structural integrity, respect of chronology in understanding material, the use of the bibliographic apparatus, etc. According to the authors, the experience of Sinyavsky, a research scientist, who defended the dissertation at MSU, working in world literature of the Academy of Sciences of the USSR, who read lectures at Moscow state University and the Moscow art theatre Studio, influenced the nature of the material in  the  “Walking.” and served as canon  of  structural  research. It is established that a “free”    manner    of    presentation of scientific observations is expressive means of focusing attention on the most pressing issues  of  domestic scientists  to update the relationship of history and modernity (his understanding of own creativity, manifestation of the principle of “pure art”, the semantics  of the principle of freedom within the literature of socialist realism, etc.)

Philosophy: Guidelines and Practicum

The teaching aid “Philosophy: Guidelines and Practicum” was compiled in accordance with the Federal State Educational Standard of Higher Education, and is intended to prepare for seminars in the discipline “Philosophy” for foreign students. The manual presents a thematic plan of lectures and practical exercises. Each topic contains reports with a recommended list of literature, control questions for mastering the material. Requirements for the report and questions for the exam in the discipline are given. The main concepts are revealed and the content of the educational material is briefly presented. It covers the entire course of philosophy completely, includes methodological recommendations for the preparation of seminars on each topic of the course of philosophy and cases for independent work of students

Functioning of information educational environment: Meta dynamic approach

© 2015 by the authors. The article substantiates the meta dynamic approach that determines ways for information educational environment analysis. The implementation of the said approach includes a versatile analysis of information with the application of offered meta dynamic methods and tools. Tools of meta dynamics allow to regard changes in the rate of the information process, to analyze structural modifications of the information environment. The change of the information process can be analyzed, for example, if the rate of new information emegence and the rate of its processing are taken into account. These and other similar measuring instruments are based on indicators of the second order. The modification of the information structure is analyzed on the basis of absolute and relative indexes of the moved and changeable information volume, and the dynamics of the environment structure. There the process of information restructuring is implied, including, for example, the emergence of new structural components, their association, removal, specification. In this context there has been given a theoretical justification for the set of meta dynamic tools of the second order application. There have been presented some results of their experimental approbation. The significance of the designated approach has a predictive value in the development of a vocational school and its information educational environment

Nostalgic Overtones in “The Autumn Cry of the Hawk” by I. Brodsky

The article offers a new perspective of the interpretation of the poem by I. Brodsky “The Autumn cry of a hawk” (1975). If the text is traditionally considered as the realization of the theme “the poet and the crowd”, then the nostalgic motifs of “the autumn cry” are highlighted in the work. It is shown that the first years of emigration formed certain milestones in Brodsky’s mind that required “intermediate” results, and the year 1975, the third year of emigration, actualized the motives of the “native nest” in the poet’s mind. However, unlike the usual angles of homesickness, the worldview of the herobird Brodsky outgrows the limits of nostalgic feeling, but acquires the features of an ontological myth about the laws of the existence of the Universe. The motives of the individual’s fate, freedom / lack of freedom of the individual obscure the motives of homesickness in Brodsky’s text, but the latter do not disappear without a trace, but are marked with a number of “American” and “Russian” details, images, word forms. The multiplicity of geographical toponyms (Connecticut, New England, Rio Grande), the redundancy of signs of “alien” reality (13 American states, “English” speech) allow us to explicate the invisible contrast “your own and others’ ”, reinforced by the antitheses “up / down”, “heat / ice”, “North / South”. The distinct plot of the poem (the flight of a hawk to his native places) turns out to be an important semantic entourage that enhances the depth of poetic perception