1,533 research outputs found
Jane Eyre and Education
As the first female Bildungsroman in the English language, Charlotte Brontë’s novel Jane Eyre focuses heavily on the theme of education. Throughout the course of the story, the character of Jane Eyre acquires a vast array of classical knowledge and ladylike accomplishments, facilitating her transition from a lowly student to a highly-respected teacher in true Bildungsroman fashion. Jane’s impressive scholarly abilities, however, contrast sharply with the deep struggles she undergoes as she pursues a much more difficult “education” in her personal beliefs. In the end, though, Jane masters both her mind and heart. Emboldened and liberated by her formal education, Jane finally balances her conflicting moral and spiritual desires to become a content and thoroughly self-confident young woman
Customer Interaction as a Key to New Product Success
Recent years have witnessed a resurgence of academic and practitioner interest in new product
development and in the way companies interact with their customers. While there has been considerable
scientific progress in both research areas, very limited attention has been given to customer interaction in
the new product development process as a means to increase new product success. This paper reports on
research assessing the performance impact of (1) the intensity of customer interaction in different stages
of the new product development process and (2) the characteristics of the involved customers. The
research is based on field interviews as well as statistical analyses of a sample in the machinery industry.
Results indicate that customer interaction during certain stages (but not others) of the new product
development process has a positive impact on new product success. The characteristics of the involved
customers have a significant effect on new product success as well. As an example, collaborating with
financially attractive customers or customers exhibiting lead user characteristics increases new product
success. It is also demonstrated that there is a gap between the performance impact of customer
interaction during new product development and the current business practice in this field
Spin fluctuations with two-dimensional XY behavior in a frustrated S = 1/2 square-lattice ferromagnet
The spin dynamics of the layered square-lattice vanadate Pb2VO(PO4)2 is
investigated by electron spin resonance at various magnetic fields and at
temperatures above magnetic ordering. The linewidth divergence towards low
temperatures seems to agree with isotropic Heisenberg-type spin exchange
suggesting that the spin relaxation in this quasi-two dimensional compound is
governed by low-dimensional quantum fluctuations. However, a weak easy- plane
anisotropy of the g factor points to the presence of a planar XY type of
exchange. Indeed, we found that the linewidth divergence is described best by
XY-like spin fluctuations which requires a single parameter only. Therefore,
ESR-probed spin dynamics could establish Pb2VO(PO4)2 as the first frustrated
square lattice system with XY-inherent spin topological fluctuations.Comment: 5 pages, 3 figure
Entwicklungslinien der Marketingorganisation : eine empirische Untersuchung im produzierenden Gewerbe
• Die Marketingorganisation regelt die Beziehungen eines Unternehmens zu seinen
Abnehmern und leistet so einen wichtigen Beitrag zur Wettbewerbsfähigkeit.
• Der Beitrag befaßt sich mit der Frage nach dem derzeitigen Stand der
Marketingorganisation hinsichtlich zentraler Parameter und mit den für die nächsten Jahre
geplanten Veränderungen.
• Zur Beantwortung dieser Fragestellungen wird eine empirische Analyse im produzierenden
Gewerbe durchgefĂĽhrt.
• Aufgrund der empirischen Analyse können klare Entwicklungstendenzen identifiziert
werden, die insbesondere im Bereich der ProzeĂźorientierung in Marketing und Vertrieb
liegen
Neue Wege in Marketing und Vertrieb : ProzeĂźoptimierung, Organisationsgestaltung, Kundenorientierung
Die Forderung nach neuen Organisationsformen
in Marketing und Vertrieb gehört zu den
Allgemeinplätzen der heutigen Managementliteratur.
Vor dem Hintergrund zunehmender Marktdynamik
und steigender Wettbewerbsintensität
werden Forderungen nach effizienteren Prozessen,
Kundenorientierung sowie allgemein nach neuen
Organisationsformen immer lauter.
Solche Dinge sind leicht gesagt. In der
Umsetzung erweisen sie sich zumeist allerdings
als ausgesprochen problematisch. Die ernĂĽchternden
Erfahrungen, die mittlerweile zahlreiche Unternehmen
bei dem Versuch, das Konzept des Business Process
Reengineering anzuwenden, machen muĂźten,
verdeutlichen die Umsetzungsproblematik.
Vor diesem Hintergrund befaĂźt sich dievorliegende
Studie mit der Frage, wo die Praxis tatsächlich
bei der Reorganisation der Marketing- und
Vertriebsbereiche ansetzt
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