Managing Sustainability and Export Risks: The Case of Tasmanian Southern Rock Lobster

Lobster, Tasmania, China, sustainability, export, case study., Agribusiness, Agricultural and Food Policy, Demand and Price Analysis, International Relations/Trade, Marketing, Research and Development/Tech Change/Emerging Technologies, Teaching/Communication/Extension/Profession,

R&D Projects Fostering Small Firms’ Market-Sensing and Customer-Linking Capabilities: A Multivariate Statistics Approach

A large number of empirical studies have recently explored the processes and the conditions under agri-food companies acquire and develop market orientation (e.g. Martin et al. 2009), entrepreneurship (e.g. Holster 2008) and innovation (e.g. Verhees 2005), which have been proven to have a positive relationship with their performance (e.g. Micheels and Gow 2008). A much smaller number of studies focused on how agri-food firms can acquire the capabilities that are necessary to become market-oriented and innovative (e.g. Anderson & Narus 2007), specifically market sensing and customer linking (Day 1994). As a number of public-private partnership projects are attempting to enhance agri-food companies' market orientation and innovation, it is useful to identify which research and dissemination methods effectively develop these capabilities and under which conditions. To attempt to start filling this gap, this study analyses under which conditions public-private projects based on research and dissemination manage to foster market-sensing and customer-linking capabilities of small agri-food firms. Fostering these capabilities in small firms is particularly challenging, as they have limited resources to absorb the new information, learn and apply strategic changes as a result of the learning process. The case of five knowledge-building Seafood Cooperative Research Centre projects based on supply chain mapping and benchmarking methods with the oyster, wild prawn, farmed prawn and finfish industries provides the instrumental cases to the study. We collected data both quantitatively and qualitatively to gain more insight on the cause-effect relationship among variables (Eisenhardt 1989). Then, we analysed data with a structural equation model, whose multivariate statistic approach allows a rigorous analysis of the relationships between latent variables such as market-sensing and customer-linking capabilities and attitudes. Preliminary results can be summarized as follows. First, an estimation of profit margins that different customers make along the chain and an assessment of customers' needs, when customers' concentration and rivalry along the chain is low, are crucial to foster small farms' capabilities. Second, informal networks play a key role for fostering these capabilities from few small firms to the majority of the target.Agribusiness, Marketing,

Multi-Stakeholder Sustainability Alliances: A Signaling Theory Approach

Environmental Economics and Policy,

Multi-Stakeholder Sustainability Alliances in Agri-Food Chains: A Framework for Multi-Disciplinary Research

The IFAMR is published by (IFAMA)the International Food and Agribusiness Management Association. www.ifama.orgstakeholder, sustainability, alliances, Corporate Social Responsibility (CSR), partnerships., Agribusiness, International Relations/Trade, Teaching/Communication/Extension/Profession, Q130,

Brand Information Mitigating Negative Shocks on Animal Welfare: Is It More Effective to “Distract†Consumers or Make Them Aware?

To create and sustain a competitive advantage in markets that increasingly value animal welfare attributes, meat companies need to meet public and private production standards while communicating to final consumers through their brands. Data are collected from a representative sample of 460 U.S. residents through an on-line experiment on McDonald’s chicken breast sandwiches and analyzed with Latent Growth Modeling. This study assesses which content of positive brand information effectively mitigates the risk of negative information shocks on animal welfare. On average, brand information has the same positive impact on consumers’ beliefs and attitudes, regardless of whether it is related or unrelated to animal welfare. However, there is strong market segmentation in terms of consumers’ response when exposed to brand information, suggesting that brand managers would benefit from tailoring brand information according to consumers’ age, education, gender and income.animal welfare, brand, information, consumer behavior, multivariate statistics, Agribusiness, Livestock Production/Industries, Q1,

Governance Mechanisms in Food Community Networks

How do consumers and farmers organize credence food transactions? This paper discusses this issue through the concept of Food Community Network (FCN). A FCN is defined as an organization where consumers and farmers integrate their goals organizing a network. FCN is based on pooling specific resources and using membership-based contracts, to assign decision and property rights. It implies an organization based on a combination of several democratic and communitarian elements, with few market-like and bureaucratic ones. Based on those concepts this paper proposes a research to analyse the FCN governance mechanisms. Real case studies collected through an internet-based investigation on Community Supported Agriculture in North America have been found. Applying (i) new institutional economics and (ii) organizational science arguments, the case studies were used to determine features that are useful to describe how FCN governance works. On one hand we used (i) new institutional economics based features such as pooling resources and contracting; (ii) on the other hand market-like, bureaucratic, communitarian and democratic elements represent the organizational science approach. The results indicate a great variety of FCN organizational forms emerging in North America

Brand coopetition with geographical indications: Which information does lead to brand differentiation?

Farmers and managers marketing food products with Geographical Indications (GIs) have to play a brand coopetition game: they cooperate with each other to develop a collective GI equity, yet they compete to build their individual brand and to establish market channels. Based on an online experiment on olive oil from “Riviera Ligure” (a region in North-Western Italy) through a convenient sample, this study tests a path model to 1) analyze which types and which sources of GI information differentiate an individual brand with GI from the others; and 2) explore which psychological and demographic variables play a role on the impact of GI informationon brand differentiation. The tested path model combines elements of economic consumer theory (Lancaster, 1966) and theory of attitude formation (Fishbein, 1967; Fishbein and Ajzen, 1975). Results cannot be generalized outside the observed product and sample, yet the method is applicable by the GI food industryas a consumer research tool to set up marketing communication strategies

Farmer Business Schools (FBS) in local communities: How do FBS stimulate farmers’ learning and social capital?

Working paper - No abstract available

Inclusive and adaptive business models for climate-smart value creation

Climate-smart business models target multiple Sustainable Development Goals by fostering agricultural productivity, supporting farm and farmer livelihood resilience, and encouraging climate mitigation. While many business models (cl)aiming to create climate-smart value already exist both in agricultural development and business practice, little scholarly attention has so far been directed toward their functioning. In this paper, we argue that business models need to be inclusive and adaptive to generate climate-smart value equitably for all stakeholders involved and sustainably over time. Inclusivity involves not only providing the poor at the Bottom-of-the-Pyramid (BoP) with access to resources (e.g. finance, technology, access to markets) in business models but also, according to some scholars, with guaranteeing their representation in decision-making over the use of these resources. Adaptability entails the capacity to smoohtly adjust structures and processes of enterprise-BoP partnerships that underlie business models. We suggest that building inclusive and adaptive climate-smart business models is non-trivial work which, in the future, will require rapid cycles of collective experimentation and reflection between decision-makers in climate-smart business models and researchers studying them.</p

Learning "who we are" by doing : Processes of co-constructing prosocial identities in community-based enterprises

This study investigates how members in community-based enterprises (CBEs) engage in processes of co-constructing their collective prosocial identities. Based on an inductive analysis of 27 organizations that were formed explicitly as communities and sought to build alternative forms of production and consumption through innovative ways to pool and recombine resources, we found that all of the CBEs engaged in distributed experimentation that lead to epiphany sense-making. These two approaches triggered and enacted collective processes of shifts in identity or identity persistence. We advance a processual model that identifies approaches for how members of CBEs either embrace epiphanies in identity shifts or limit and react to epiphanies in identity persistence