Effects of Media Coverage on Demand

Food safety crises usually receive widespread publicity and an extensive media coverage which evidently is mainly negative. Based on previous research, the purpose of this article is to illustrate the impact of positive and negative food safety information on demand both in the short and long term. Apparently, asymmetric effects of media coverage provoke a shift in the consumers' perception of risk and, in a subsequent step, their reactions. This cycle shall be investigated and explained in detail since it improves the prospects for a prediction of consumers' reactions to food safety crises. Results will contribute to the European Commission's research project Food Risk Communication and Consumers' Trust in the Food Supply Chain - TRUST.food safety, media coverage, risk perception, consumer behaviour, Demand and Price Analysis,

Trust as a Determinant of Consumer Behaviour in Food Safety Crises

Based on an enhancement of Ajzen's Theory of Planned Behaviour, this article investigates German consumers' trust in different sources of information. Moreover, it discusses the settings and the extent to which consumers' trust influences consumers' behaviour both in the case of a standard purchasing situation and in the environment of a hypothetical food safety incidence such as bird flu . Results indicate that both the consumers' attitude and their trust in suppliers of information is a crucial factor determining their behaviour under uncertainty.consumer behaviour, uncertainty, trust, food safety, Food Consumption/Nutrition/Food Safety,

Trust as a Determinant of Consumer Behaviour in Germany

Against the background of diverse food scandals this article investigates the role of trust as a determinant of consumer behaviour in Germany. As empirical analyses indicate the impact of trust on consumer behaviour in a quotidian and presumably safe setting is to be neglected. In the environment of a food scandal, however, trust proves to be a crucial element with regard to a more in-depth understanding of consumer behaviour under uncertainty. Moreover, it is analysed whether different values of trust allow for deriving coherent population segments and whether these can likewise be identified on the basis of consumers' socio-economic features

Effects of Media Coverage on Demand

Food safety crises usually receive widespread publicity and an extensive media coverage which evidently is mainly negative. Based on previous research, the purpose of this article is to illustrate the impact of positive and negative food safety information on demand both in the short and long term. Apparently, asymmetric effects of media coverage provoke a shift in the consumers' perception of risk and, in a subsequent step, their reactions. This cycle shall be investigated and explained in detail since it improves the prospects for a prediction of consumers' reactions to food safety crises. Results will contribute to the European Commission's research project Food Risk Communication and Consumers' Trust in the Food Supply Chain - TRUST

Does trust influence consumer behaviour?

Against the background of diverse food scandals this article investigates the role of trust as a determinant of consumer behaviour in Germany. As empirical analyses indicate, the impact of trust on consumer behaviour in a quotidian and presumably safe setting is to be neglected. In the environment of a food scandal, however, trust proves to be a crucial element with regard to a more in-depth understanding of consumer behaviour under uncertainty. Moreover, it is analysed whether different values of trust allow for deriving coherent population segments and whether these can likewise be identified on the basis of consumers’ socio-economic features

Abschied vom Homo Oeconomicus | Begrenzt rationales Entscheidungsverhalten in der ökonomischen Urteilsfindung

Verhaltensökonomische Erkenntnisse vermögen menschliches Verhalten unter Unsicherheit in wirtschaftlichen Entscheidungssituationen deutlich zutreffenderer abzubilden als die Postulate der klassischen ökonomischen Theorien. Sie liefern wertvolle Ansätze zum besseren Verständnis begrenzt rationaler Phänomene wie z.B. dem Herdenverhalten auf Finanzmärkten. Considering the shortcomings and inconsistencies of traditional neoclassical models, behavioural economics seem to be better suited to adequately describe human decision-making under uncertainty. Market agents seem to be prone to biased judgements as a result of their bounded rationality. In this context, herd behaviour (among other phenomena of bounded rationality) is meanwhile considered a major threat to global financial market stability

Trust as a Determinant of Consumer Behaviour in Food Safety Crises

Based on an enhancement of Ajzen's Theory of Planned Behaviour, this article investigates German consumers' trust in different sources of information. Moreover, it discusses the settings and the extent to which consumers' trust influences consumers' behaviour both in the case of a standard purchasing situation and in the environment of a hypothetical food safety incidence such as bird flu . Results indicate that both the consumers' attitude and their trust in suppliers of information is a crucial factor determining their behaviour under uncertainty

Determinants of trust in food safety information. Determinanten von Vertrauen in Lebensmittelinformationen

Vertrauens- und letztlich Nachfrageeinbußen. Um entsprechende Auswirkungen darstellen zu können, sind zunächst die Elemente Information und Vertrauen in ein neoklassisches Nachfragemodell zu integrieren. Anhand einer europaweiten Umfrage wird sodann das Vertrauen der Konsumenten in verschiede Marktakteure sowie dessen Variabilität bei einem hypothetischen Lebensmittelskandal untersucht