Data Mining for Shopping Centres – Customer Knowledge-Management Framework

Shopping centers are an important part of the UK economy and have been the subject of considerable research. Relying on complex interdependencies between shoppers, retailers and owners, shopping centers are ideal for knowledge management study. Nevertheless, although retailers have been in the forefront of data mining, little has been written on Customer Knowledge Management for shopping centers. In this chapter, the authors aim to demonstrate the possibilities and draw attention to the possible implications of improving customer satisfaction. Aspects of customer knowledge management for shopping centers are considered using analogies drawn from an exploratory questionnaire survey. The objectives of a Customer Knowledge Management system could include increasing rental incomes and bringing new life back into shopping centers and towns

The multicategory case of the sequential Bayesian pixel selection and estimation procedure

A Bayesian technique for stratified proportion estimation and a sampling based on minimizing the mean squared error of this estimator were developed and tested on LANDSAT multispectral scanner data using the beta density function to model the prior distribution in the two-class case. An extention of this procedure to the k-class case is considered. A generalization of the beta function is shown to be a density function for the general case which allows the procedure to be extended

A labeling technology for LANDSAT imagery

There are no author-identified significant results in this report

Large Area Crop Inventory Experiment (LACIE). List spectral keys study

There are no author-identified significant results in this report

Measuring brand image: Shopping centre case studies

'Branding' is well known for consumer products but power has shifted from manufacturers' brands towards retailers'. The term 'image' is more common than 'brand' in the context of shopping centres, but 'branding' may become more important. In this study, the authors first investigated qualitatively, asking shoppers to describe centres in 'personality' terms and eliciting clear descriptive differences between centres. For example, one in-town centre was 'dull, boring and old-fashioned . . . not exciting, just OK'; a larger regional centre was 'trendy, prestigious . . . strong, vibrant, big and colourful'. Second, the authors evaluated six UK shopping centres quantitatively using a questionnaire survey (n = 287). The 'strong and vibrant' centre scored significantly higher than the 'dull and boring' one. Despite 'branding' being little used by shopping centres, those with the better 'brand images' tended to have larger catchment areas, sales and rental incomes. The authors contend that brand management could pay rewards in terms of customer numbers, sales turnover and rental income

Guest editorial [Branding and place branding management: theory, research, and practice]

Branding and place branding management: theory, research, and practice Corporate and place branding are art and science. This Branding and Place Branding Management: Theory, Research, and Practice special issue has two sections: 1. branding and brand management; and 2. place branding

Generalised bottom-up holography and walking technicolour

In extradimensional holographic approaches the flavour symmetry is gauged in the bulk, that is, treated as a local symmetry. Imposing such a local symmetry admits fewer terms coupling the (axial) vectors and (pseudo)scalars than if a global symmetry is imposed. The latter is the case in standard low-energy effective Lagrangians. Here we incorporate these additional, a priori only globally invariant terms into a holographic treatment by means of a Stueckelberg completion and alternatively by means of a Legendre transformation. This work was motivated by our investigations concerning dynamical electroweak symmetry breaking by walking technicolour and we apply our findings to these theories.Comment: 12 pages, 5 figure

The Morphologies of the Small Magellanic Cloud

We compare the distribution of stars of different spectral types, and hence mean age, within the central SMC and find that the asymmetric structures are almost exclusively composed of young main sequence stars. Because of the relative lack of older stars in these features, and the extremely regular distribution of red giant and clump stars in the SMC central body, we conclude that tides alone are not responsible for the irregular appearance of the central SMC. The dominant physical mechanism in determining the current-day appearance of the SMC must be star formation triggered by a hydrodynamic interaction between gaseous components. These results extend the results of population studies (cf. Gardiner and Hatzidimitriou) inward in radius and also confirm the suggestion of the spheroidal nature of the central SMC based on kinematic arguments (Dopita et al; Hardy, Suntzeff & Azzopardi). Finally, we find no evidence in the underlying older stellar population for a ``bar'' or ``outer arm'', again supporting our classification of the central SMC as a spheroidal body with highly irregular recent star formation.Comment: 8 pages, accepted for publication in ApJ Letters (higher quality figures available at http://ngala.as.arizona.edu/dennis/mcsurvey.html

Calculation of steady and unsteady pressures at supersonic speeds with CAP-TSD

A finite difference technique is used to solve the transonic small disturbance flow equation making use of shock capturing to treat wave discontinuities. Thus the nonlinear effects of thickness and angle of attack are considered. Such an approach is made feasible by the development of a new code called CAP-TSD (Computational Aeroelasticity Program - Transonic Small Disturbance), and is based on a fully implicit approximate factorization (AF) finite difference method to solve the time dependent transonic small disturbance equation. The application of the CAP-TSD code to the calculation of low to moderate supersonic steady and unsteady flows is presented. In particular, comparisons with exact linear theory solutions are made for steady and unsteady cases to evaluate shock capturing and other features of the current method. In addition, steady solutions obtained from an Euler code are used to evaluate the small disturbance aspects of the code. Steady and unsteady pressure comparisons are made with measurements for an F-15 wing model and for the RAE tailplane model