An Historical Overview of Marketing in U.S. Libraries: From Dana to Digital

This paper explores the past and present of library marketing in the United States. While library marketing’s foundations were established by John Cotton Dana more than a century ago, not every library is up-to-speed in its knowledge or practice. Today, there are "Haves" with plenty of space, staff, and money, and "Have Nots" that lack some of those necessities. In the midst of this uneven landscape, this article discusses the organizations and publications that support marketing, details library marketing trends in four categories (Using data; Successful strategies; Technology; Relationship marketing), and lists national campaigns and awards for effective library marketing campaigns and collateral. In this broad overview, attention is also given to the continuing challenges facing libraries as they undertake new or expanded marketing programs, including likely future scenarios

Ram Opportunity

RAM Opportunity is a self-sustaining mentoring and experiential learning program designed to serve high school students in the local community through programs led by graduate student mentors. RAM Opportunity operates using a plug-and-play structure that can be implemented in the arts, business, education, humanities, sciences, or any other discipline. Partnerships will be formed with local high schools and their guidance counseling services to develop a pipeline for potential students to participate in the program. The program benefits VCU by enhancing engagement with the local community, generating interest in high school students pursuing post-secondary education at VCU, and developing graduate students by providing professional development funding and real-world teaching and mentoring experience

Hopewell Newsletter- June 2010

1. Small Scale Geoarchaeological Investigations of Earthen Wall Construction at the Hopeton Earthworks (33RO 26) Several geoarchaeological and geophysical investigations have been conducted at the Hopeton Earthworks (33RO26) and met with good success (Figure 1). As such, soil cores excavated in the summer of 2007 were studied using a two-pronged methodology of soil profile characterization and magnetic susceptibility testing. These techniques were employed to closely examine three sections of earthen wall at different locations at Hopeton as a means of understanding the soil composition of the walls and assessing possible uniformity in wall construction across the site. The following focuses solely on the geoarchaeological study of the selected locations. 2. The Role of Geophysics at Hopewell Culture National Historical Park Hopewell Culture National Historical Park is best known for its earthwork complexes built by the Hopewell during the Middle Woodland period. The park was originally established in 1923 to preserve the Mound City site after its use as a World War I training camp. In the past two decades, the park has added four additional earthworks—Hopeton Earthworks, Hopewell Mound Group, Seip Earthworks, and High Bank Works—and recently had its boundaries increased to include Spruce Hill. The recent growth in land located within the park has provided opportunities for archaeological research, most of which used some sort of geophysical technique. 3. Recent Investigations at the Mound City Group Ohio Hopewell earthworks have been studied extensively, both in historic and in modern times. Mound excavations during historic and modern times have revealed much about the construction and use of mound space. More recent research at Hopewell sites in Ohio has focused on non-mound areas both within and adjacent to the earthworks. This article focuses on current research conducted outside of the enclosure at the Mound City Group. 4. Clues to the Relationship of the Riverbank Site (33RO1059) to other Ohio Hopewell Sites Through Instrumental Neutron Activation Analysis on Pottery Excavations were conducted at the Riverbank Site (33RO1059), located by the Hopewell Site (33RO27), in 2004 and 2006 to gather data from the site before it is eroded away by the Paint Creek and to improve understanding of the role of small sites located near large Hopewell earthworks. Instrumental Neutron Activation Analysis (INAA) was conducted on pottery from the Riverbank Site to help clarify its relationship with other nearby sites. Fifteen sherds from the site were sent to the University of Missouri Research Reactor (MURR) for INAA, and the results were compared to the larger database of Hopewell ceramics. Based on the results, which show that the fifteen sherds formed a unique trace element compositional group, the site likely represents a shortterm occupation, possibly for a pilgrimage to the Hopewell Site, and the ceramics were likely either locally constructed for use at the site or constructed elsewhere to carry items on the way to Hopewell. 5. Feature Finds from the Riverbank Site, 33RO1059 Located just south and east of the Hopewell site’s Square Enclosure by about 225 meters is the Riverbank site, 33RO1059, which represents multiple occupations spanning the Archaic through historic periods, and includes a significant Middle Woodland component. Particularly noteworthy are two impressive pit features that were encountered in 2006 during a data recovery project undertaken by the Midwest Archeological Center. These pits, Features 7 and 8, would have been contemporaneous with Hopewell activities at the nearby earthwork complex, and the material culture recovered from them provides an intriguing glimpse of activities outside of the earthwork walls. 6. The Initial Phase of the Magnetic Investigations of the Mound City Group (32RO 32) at the Hopewell Culture National Historical Park, Ross County, Ohio The Mound City Group (Site 32RO32) covers approximately 13 acres. It contained at least 23 mounds when Squier and Davis made the first study of the mound complex in 1846. In the summer of 2009, the Midwest Archeological Center conducted the initial phase of a magnetic survey of the entire site. The magnetic survey in the southern portion of the site covered 11,200 m2 or 2.77 acres. The magnetic data indicated the presence of numerous magnetic anomalies associated with the Hopewell occupation and with the World War I training facility of Camp Sherman

Which strategies support the effective use of clinical practice guidelines and clinical quality registry data to inform health service delivery? A systematic review

Background Empirical evidence suggests data and insights from the clinical practice guidelines and clinical quality registries are not being fully utilised, leaving health service managers, clinicians and providers without clear guidance on how best to improve healthcare delivery. This lack of uptake of existing research knowledge represents low value to the healthcare system and needs to change. Methods Five electronic databases (MEDLINE, Embase, CINAHL, Cochrane Central and Cochrane Database of Systematic Reviews) were systematically searched. Included studies were published between 2000 and 2020 reporting on the attributes, evidence usage and impact of clinical practice guidelines and clinical quality registries on health service delivery. Results Twenty-six articles including one randomised controlled trial, eight before-and-after studies, eight case studies/reviews, five surveys and four interview studies, covering a wide range of medical conditions and conducted in the USA, Australia and Europe, were identified. Five complementary strategies were derived to maximise the likelihood of best practice health service delivery: (1) feedback and transparency, (2) intervention sustainability, (3) clinical practice guideline adherence, (4) productive partnerships and (5) whole-of-team approach. Conclusion These five strategies, used in context-relevant combinations, are most likely to support the application of existing high-quality data, adding value to health service delivery. The review highlighted the limitations of study design in opportunistic registry studies that do not produce clear, usable evidence to guide changes to health service implementation practices. Recommendations include exploration of innovative methodologies, improved coordination of national registries and the use of incentives to encourage guideline adherence and wider dissemination of strategies used by successful registries

Adjuvant immunotherapy recommendations for stage III melanoma: physician and nurse interviews

Background Adjuvant immunotherapy is revolutionising care for patients with resected stage III and IV melanoma. However, immunotherapy may be associated with toxicity, making treatment decisions complicated. This study aimed to identify factors physicians and nurses considered regarding adjuvant immunotherapy for melanoma. Methods In-depth interviews were conducted with physicians (medical oncologists, surgeons and dermatologists) and nurses managing patients with resected stage III melanoma at three Australian tertiary melanoma centres between July 2019 and March 2020. Factors considered regarding adjuvant immunotherapy were explored. Recruitment continued until data saturation and thematic analysis was undertaken. Results Twenty-five physicians and nurses, aged 28–68 years, 60% females, including eleven (44%) medical oncologists, eight (32%) surgeons, five (20%) nurses, and one (4%) dermatologist were interviewed. Over half the sample managed five or more new resected stage III patients per month who could be eligible for adjuvant immunotherapy. Three themes about adjuvant immunotherapy recommendations emerged: [1] clinical and patient factors, [2] treatment information provision, and [3] individual physician/nurse factors. Melanoma sub-stage and an individual patient’s therapy risk/benefit profile were primary considerations. Secondary factors included uncertainty about adjuvant immunotherapy’s effectiveness and their views about treatment burden patients might consider acceptable. Conclusions Patients’ disease sub-stage and their treatment risk versus benefit drove the melanoma health care professionals’ adjuvant immunotherapy endorsement. Findings clarify clinician preferences and values, aiding clinical communication with patients and facilitating clinical decision-making about management options for resected stage III melanoma

Evaluation of the Cunningham Panel™ in pediatric autoimmune neuropsychiatric disorder associated with streptococcal infection (PANDAS) and pediatric acute-onset neuropsychiatric syndrome (PANS): Changes in antineuronal antibody titers parallel changes in patient symptoms

Comparison of pre- and post-treatment status revealed that the Cunningham Panel results correlated with changes in patient's neuropsychiatric symptoms. Based upon the change in the number of positive tests, the overall accuracy was 86%, the sensitivity and specificity were 88% and 83% respectively, and the Area Under the Curve (AUC) was 93.4%. When evaluated by changes in autoantibody levels, we observed an overall accuracy of 90%, a sensitivity of 88%, a specificity of 92% and an AUC of 95.7%. Assay reproducibility for the calcium/calmodulin-dependent protein kinase II (CaMKII) revealed a correlation coefficient of 0.90 (p < 1.67 × 10-6) and the ELISA assays demonstrated test-retest reproducibility comparable with other ELISA assays.Open access articleThis item from the UA Faculty Publications collection is made available by the University of Arizona with support from the University of Arizona Libraries. If you have questions, please contact us at [email protected]

L’évolution du marketing dans les bibliothèques américaines

Le présent article explore le passé, le présent et l’avenir du marketing en bibliothèque aux États-Unis. Bien que les bases de celui-ci aient été posées il y a plus d’un siècle, les bibliothèques ne sont pas toutes à jour en matière de connaissances et de pratiques du marketing. Il y a celles qui tirent avantage d’une grande superficie, d’une équipe d’envergure et d’un budget en conséquence, et d’autres qui manquent de certaines nécessités. C’est dans ce paysage contrasté que l’auteure aborde la question des organisations et des publications qui appuient le marketing en bibliothèque, classe les tendances qui se dessinent en quatre catégories, puis dresse la liste des campagnes promotionnelles et des prix de reconnaissance à l’échelle nationale. Une attention particulière a été accordée aux défis constants qui se posent et aux futurs scénarios possibles.This paper explores the past, present, and future of library marketing in the United States. While its foundations were laid more than a century ago, not every library is up-to-speed in its knowledge or practice. There are “Haves” with plenty of space, staff, and money, and “Have Nots” that lack some necessities. In the midst of this uneven landscape, the author discusses the organizations and publications that support it, details the trends in four categories, and lists national campaigns and awards. Special attention is paid to the continuing challenges and the possible future scenarios

Providing care for a person with late-stage dementia at home: What are carers' experiences?

Background It is widely reported that carers who provide care for a family member with dementia endure physical and psychological burdens. Not only do they fulfil an important role for the person with dementia but also for the wider society. This study aims to explore the experiences of carers who provide end-of-life care for a person with late-stage dementia at home. Method Semi-structured interviews were conducted with 17 current carers and 6 past carers of a family member with late-stage dementia. Data was analysed using interpretative phenomenological analysis. Results Four super-ordinate themes were identified which described the challenges faced by carers at different stages of their care giving journey: (1) The experience of dementia grief; (2) Parenting the parent; (3) Seeking support; (4) Death, dying and life after death. Conclusion Dementia grief was experienced by carers as a result of a relationship change and an inability to recognise the person with dementia as their mother, father or spouse. A role transition ensued resulting in the carer adopting the role of parent. Carers expressed a desire to provide care for the person with dementia at home until the time of death; however, support is required in this area at both individual and community level. Family carers require education to help identify the dying phase which will assist to minimise the shock of death. Strong evidence suggests that the burden of care may leave family carers poorly equipped to adapt to life after the death of the person with dementia. Greater pre-death support is required to facilitate a better post bereavement adjustment.peer-reviewe