Relaciones Públicas 2.0. iTunes University como plataforma para la interacción de las Universidades españolas con sus públicos

En el momento actual la Universidad se inserta en un nuevo contexto, más global, que requiere de la reformulación de sus estrategias de Relaciones Públicas. La incorporación del medio digital a la comunicación universitaria ha favorecido la apropiación de diversas herramientas 2.0 para la interacción de las organizaciones académicas con su entorno. Más allá de las páginas web institucionales, herramientas como el podcasting académico suponen otra oportunidad para las relaciones públicas 2.0 al permitir establecer una interacción más directa y fluida entre la institución y sus diferentes públicos, además de contar con un potencial de segmentación de gran valor estratégico. En este sentido, el objeto del presente trabajo ha sido el de conocer el uso que las Universidades españolas realizan de iTunes University como plataforma para el encuentro e interacción con sus públicos en la Red

Advertising in Spain as a marketing element: limits

El nuevo Código Penal incluye el delito publicitario entre sus previsiones, al observar el creciente riesgo que genera la osadía creativa de algunos publicitarios, para quienes los límites de la, aceptada socialmente, exageración publicitaria, no se detienen ante lo engañoso, la creación de confusión o la buena fe de los consumidores. La autorregulación publicitaria, mediante la aplicación de códigos deontológicos es un paliativo para evitar el remedio judicial, al tiempo que denota que el engaño consciente o el incumplimiento de las reglas que regulan la publicidad o el lícito comercio es aceptada por algunos sin el menos escrúpulo. Escudándose en la libertad de expresión se introduce en el mercado mucha información contaminada. Si no se detecta a tiempo, los riesgos para el consumidor engañado son muchos, los mismos que para el comerciante leal.The new Criminal Code offense advertising includes among its provisions, noting the growing risk generated by the creative audacity of some advertising, for those limits, socially accepted, hype, do not stop at what misleading, creating confusion or the good faith of consumers. Advertising self-regulation through the application of codes of ethics is a palliative to avoid judicial remedy, while denoting that conscious deception or breach of the rules governing advertising or lawful commerce is accepted by some without the least scruple. Hiding behind freedom of speech is introduced into the market much information contaminated. If not detected early, the risks to consumers are deceived many, the same as for the fair trader

Optimal combinations of acute phase proteins for detecting infectious disease in pigs

Peer reviewedPublisher PD

Efectes de l'aplicació de paclobutrazol (bonzi) a diferents concentracions sobre el creixement de silene pendula durant el cultiu i el transport segons l'època de tractament

Durant els darrers anys s’ha produït una creixent introducció de nous cultius amb un elevat valor ornamental en el Maresme. Silene pendula és una d'aquestes noves espècies, poc estudiada, i que presenta diversos problemes relacionats amb el seu creixement sobretot en postcollita. Per aquest motiu, s’estudien els efectes del paclobutrazol sobre el control del desenvolupament de Silene pendula durant el cultiu i en el transport, utilitzant diverses concentracions i volums d’aplicació, en dues èpoques amb condicions diferents de temperatura. El treball experimental es va dur a terme a l'empresa Horticultura Maynou, S.L. (Cabrera de Mar) durant la primavera del 2006. Es van realitzar dos tipus d'assaig: durant el cultiu, controlant el creixement per aconseguir una planta més compacta i amb millor qualitat; l'altre es va basar en el control de l'allargament del peduncle floral durant el transport. Les concentracions de paclobutrazol utilitzades van ser de 0.5, 1 i 1.5 cc/l (per separat o combinades) per el primer assaig, i de 0.5 i 1 cc/l per el segon assaig. Els volums, aplicats directament en el substrat, van ser de 5 ml i de 20-25 ml segons les condicions tèrmiques. Es va fer un seguiment continuat del creixement de la planta. Per tots els assaigs es va realitzar un simulacre de transport de les plantes durant 60 hores. Durant el cultiu, 1.5 cc/l de BonziÒ, un volum d’aplicació de 25 ml/planta, en unes condicions de temperatura alta, va permetre assolir reduccions importants en l'alçada, longitud dels entrenusos i diàmetre de la tija, proporcionant plantes compactes. Durant el transport, la major efectivitat per disminuir l'allargament del peduncle floral es va obtenir amb un volum de 5 ml/planta i unes condicions de temperatura suau, amb uns resultats similars per les concentracions de 0.5 i 1 cc/l

Measuring the weak mixing angle with the P2 experiment at MESA

The P2 experiment in Mainz aims to measure the weak mixing angle in electron- proton scattering to a precision of 0.13 %. In order to suppress uncertainties due to proton structure and contributions from box graphs, both a low average momentum transfer $Q^2$ of $4.5\cdot 10^{-3}$ GeV$^2/c^2$ and a low beam energy of 155 MeV are chosen. In order to collect the enormous statistics required for this measurement, the new Mainz Energy Recovery Superconducting Accelerator (MESA) is being constructed. These proceedings describe the motivation for the measurement, the experimental and accelerator challenges and how we plan to tackle them.Comment: Proceedings of the PhiPsi15, Sep. 23-26, 2015, Hefei, Chin

Library of high and mid-resolution spectra in the CaII H & K, Hα, Hβ, NaI D_1, D_2, and HeI D3 line regions of F, G, K and M field stars

In this work we present spectroscopic observations centered in the spectral lines most widely used as optical indicators of chromospheric activity (Hα, Hβ, CaII H & K, and HeI D_3) in a sample of F, G, K and M chromospherically inactive stars. The spectra have been obtained with the aim of providing a library of high and mid-resolution spectra to be used in the application of the spectral subtraction technique to obtain the active-chromosphere contribution to these lines in chromospherically active single and binary stars. This library can also be used for spectral classification purposes. A digital version with all the spectra is available via ftp and the World Wide Web (WWW) in both ASCII and FITS formats

Dynamic funcitonal reorganizations and relationships with working memory performance in healthy aging

In recent years, several theories have been proposed in attempts to identify the neural mechanisms underlying successful cognitive aging. Old subjects show increased neural activity during the performance of tasks, mainly in prefrontal areas, which is interpreted as a compensatory mechanism linked to functional brain efficiency. Moreover, resting-state studies have concluded that elders show disconnection or disruption of large-scale functional networks. We used functional MRI during resting-state and a verbal n-back task with different levels of memory load in a cohort of young and old healthy adults to identify patterns of networks associated with working memory and brain default mode. We found that the disruption of resting-state networks in the elderly coexists with task-related overactivations of certain brain areas and with reorganizations within these functional networks. Moreover, elders who were able to activate additional areas and to recruit a more bilateral frontal pattern within the task-related network achieved successful performance on the task. We concluded that the balanced and plastic reorganization of brain networks underlies successful cognitive aging. This observation allows the integration of several theories that have been proposed to date regarding the aging brain

Late-type members of young stellar kinematic groups - I. Single stars

This is the first paper of a series aimed at studying the properties of late-type members of young stellar kinematic groups. We concentrate our study on classical young moving groups such as the Local Association (Pleiades moving group, 20-150 Myr), IC 2391 supercluster (35 Myr), Ursa Major group (Sirius supercluster, 300 Myr), and Hyades supercluster (600 Myr), as well as on recently identified groups such as the Castor moving group (200 Myr). In this paper we compile a preliminary list of single late-type possible members of some of these young stellar kinematic groups. Stars are selected from previously established members of stellar kinematic groups based on photometric and kinematic properties as well as from candidates based on other criteria such as their level of chromospheric activity, rotation rate and lithium abundance. Precise measurements of proper motions and parallaxes taken from the Hipparcos Catalogue, as well as from the Tycho-2 Catalogue, and published radial velocity measurements are used to calculate the Galactic space motions (U, V W) and to apply Eggen's kinematic criteria in order to determine the membership of the selected stars to the different groups. Additional criteria using age-dating methods for late-type stars will be applied in forthcoming papers of this series. A further study of the list of stars compiled here could lead to a better understanding of the chromospheric activity and their age evolution, as well as of the star formation history in the solar neighbourhood. In addition, these stars are also potential search targets for direct imaging detection of substellar companions

Synthesis of β‐ 3 H‐mitotane for use in a rapid assay for mitotane metabolism

A 3 H + ‐release method has been developed for the assay of β‐hydroxylation of the adrenolytic drug mitotane. β‐ 3 H‐mitotane was synthesized by the reduction of 1‐(2‐chlorophenyl)‐1‐(4‐chlorophenyl)‐2,2,2‐trichloroethane by an aluminium‐Hg 2 Cl 2 couple in the presence of 3 H 2 O. For β‐hydroxylation of mitotane, the 3 H + ‐release assay is more efficient and sensitive than a method utilizing 14 C‐mitotane and chromatographic separation of metabolites by HPLC. The 3 H + ‐release assay has been used to evaluate the ability of adrenal tumors to metabolize mitotane via the β‐ hydroxylation route.Peer Reviewedhttp://deepblue.lib.umich.edu/bitstream/2027.42/90382/1/2580360204_ftp.pd