Seeing is Believing: Using Film for Teaching Issues of Diversity in Sport

Given that both classrooms and respective industry workforces are made up of heterogeneous groups of individuals, sport academics must make purposeful efforts to teach aspects of diversity. Film provides a valuable media form that can positively contribute to the teaching concepts of diversity. Educators may find that film implementation aids in facilitating student learning and knowledge retention. Film provides the opportunity for students to reflect upon relevant issues. This paper previews the potential of film as a scholarly resource for teaching diversity concepts in higher education sport academia, and provides insights and suggestions for effective implementation

Seeing is believing: Using film for teaching issues of diversity in sport

Given that both classrooms and respective industry workforces are made up of heterogeneous groups of individuals, sport academics must make purposeful efforts to teach aspects of diversity. Film provides a valuable media form that can positively contribute to the teaching concepts of diversity. Educators may find that film implementation aids in facilitating student learning and knowledge retention. Film provides the opportunity for students to reflect upon relevant issues. This paper previews the potential of film as a scholarly resource for teaching diversity concepts in higher education sport academia, and provides insights and suggestions for effective implementation

Development and Validation of the Motivation Scale For Disability Sport Consumption

While there is a growing body of knowledge on disability sport consumer behavior (Byon, Carroll, Cottingham, Grady, & Allen, 2011; Byon, Cottingham, & Carroll, 2010), these studies used scales explicitly designed for non-disability sport contexts, showing only reasonable model fit and not examining factors specific to the disability sport consumer experience. This publication represents the first attempt to identify specific disability sport motives and develop a scale, the Motivation Scale for Disability Sport Consumption (MSDSC). Newly identified disability sport motives include inspiration, supercrip image and disability cultural education. These were examined in conjunction with factors from Trail and James (2001) and Trail (2010). Data were collected at the 2011 collegiate wheelchair basketball championships; results were collected to conduct exploratory and confirmatory factor analyses. Results indicated that a 9-factor model was most appropriate. Significant motives included physical attraction, drama, escape, inspiration, physical skill, social interaction, violence, and supercrip image. The model fit was improved over the Byon studies and was comparable to relevant non-adaptive motive studies (Lee, Trail, & Anderson, 2009; Trail & James, 2001; Robinson, Trail, & Kwon, 2004). This scale represents a tool for practitioners and academics to effectively examine spectators of disability sport. © 2013 Sport Management Association of Australia and New Zealand

Social Responsibility and the Olympic Games: The Mediating Role of Consumer Attributions

consumer attributions, social responsibility, Olympic Games, mediation,