Assessing the museum visit experience

This contribution explores the influence of interactive mediation tools on the art museum visit experience. Its theoretical foundations are the consumption experiential approach (Bourgeon et Filser, 1995 ; Filser, 2002 ; Holbrook et Hirschman, 1982 ; Roederer, 2008) and the museum interactive visit experience (Doering et al. , 1999; N’Gary et Petr, 2012 ; Pallud et Monod, 2010 ; Walls et al. , 2011). We propose the development of a scale to measure the art museum visit experience. On a managerial level, this study may help museum professionnals to reach their different targeted audiences, to measure the contribution of their interactive mediation tools, and consequently increase frequentation

Utilisation d’outils interactifs de médiation et enrichissement de l’expérience de visite muséale

This research focuses on the use of interactive mediation tools during the art museum visit which is perceived by professional almost as a necessity. Is the museum visit experience influenced (positively or negatively) by the art museum audiences use of interactive mediation tools ? Which dimensions are concerned ? First, we present the experience and interactivity concepts that constitute our reseach theoretical foundations. Second, we analyse the results from the qualitative method we implemented. On a managerial level, the goal is to help museum professionnals to choose interactive mediation tools in order to satisfy and broaden their audiences

The explanatory variables of narrative transportation and consumer engagement with a transmedia consumption experience

Professionals in the cultural sector are increasingly designing transmedia narrative devices. By that new strategy, they expect to increase cultural consumption and attendance. Considering the central role of the narrative transportation during the transmedia experience, this article presents results about six anticipated antecedents of this process experienced by users of a transmedia device that combines digital and physical elements, and deals with the heritage history of a French province. The six variables tested are gender, age, level of education (to describe the socio-demographic profile), geographical proximity (to proxy the familiarity with the topic and contents of the story told in the transmedia device), cultural expertise (to refer to the whole acquaintance with cultural consumption), and relationship with technology (to score the propensity to adopt new technology). Regarding the consequence of the narrative transportation, the model focuses on the consumer engagement toward both the object of narration that is referring to the topic cultural professionals wants theirs visitors and viewers to discover, and the cultural genre (here the heritage and history of the region). This paper concludes with a discussion of our main results and limitations

Can the use of interactive mediation tools influence the identity proximity between the public and the art museum?

The public and the art museum identity on the one hand, and context on the other hand, seem to influence consumer behaviour in the museum field. It’s not about changing the museum content, but about approaching its identity to the public’s identity, in order to allow access to art. In the first part, we present the theoretical and conceptual framework of the research. A second part will propose the implementation of a qualitative methodological approach and the results exploitation that will let us answer to the previous questions

Narrative transportation and transmedia consumption experience in the cultural field

The aim of this research is to better understand the transmedia consumption experience through the narrative transportation process. On the theoretical level, by applying these concepts to the arts and cultural field, we broaden the existing literature (1) in information and communication science, which is more focused on transmedia content and platform creation and conception, and (2) in management sciences, which mostly apprehend narrative transportation in the persuasive advertising context. On the conceptual level, we try to describe the different steps in the transmedia device appropriation process, the determinants of the narrative transportation process and its components (namely the story told and the characters, among other components). A qualitative methodology is implemented. Semi-directive interviews of transmedia designers and experts and users’ introspective narratives were conducted. A conceptual framework focused on the experience is proposed and highlights individual, technical, and situational factors, experience processes (appropriation and narrative transportation) and consequences related to the individual’s commitment (to the narration object, to the cultural category and to transmedia devices)

Transmédia et expériences de consommation

The aim of this research is to better understand the impact of transmedia storytelling on consumers’ experience in the cultural field (e.g. museum, heritage site). Transmedia storytelling refers to the interaction between different forms of media leading to convergence (telling a single story across multiple platforms and formats namely using digital technologies). How can this multidimensionality of platforms allow a greater appropriation of the story and improve consumers’ experience with the cultural object? Therefore, in which way can the experience with transmedia lead to a positive attitude towards both transmedia platforms and the cultural object

Transmédia Experience and Narrative Transportation

The aim of this research is to better understand the impact of transmedia storytelling on consumers’ experience in the cultural field (e.g. museum, heritage site). Transmedia storytelling refers to the interaction between different forms of media leading to convergence (telling a single story across multiple platforms and formats namely using digital technologies). How can this multidimensionality of platforms allow a greater appropriation of the story and improve consumers’ experience with the cultural object? Therefore, in which way can the experience with transmedia lead to a positive attitude towards both transmedia platforms and the cultural object

L'enrichissement de l'expérience de visite muséale par l'utilisation d'outils interactifs de médiation

This paper focuses on the use of interactive mediation tools during the museum visit. What are the dimensions of the museum visit experience? Is it specific to the nature of the interactive tool (audioguide, tablet, interactive kiosk, multi-user digital table) used during the visit ? First, a state of the art of the researches which focused on the influence of interactive mediation tools on the museum visit is presented. Second, the results from the qualitative method are analysed. On a managerial level, the goal is to help museum professionnals to choose interactive mediation tools in order to enrich the visit experience and broaden their audiences