Structuring, Aggregating, and Evaluating Crowdsourced Design Critique

Feedback is an important component of the design process, but gaining access to high-quality critique outside a class-room or firm is challenging. We present CrowdCrit, a web-based system that allows designers to receive design critiques from non-expert crowd workers. We evaluated CrowdCrit in three studies focusing on the designer’s experience and bene-fits of the critiques. In the first study, we compared crowd and expert critiques and found evidence that aggregated crowd critique approaches expert critique. In a second study, we found that designers who got crowd feedback perceived that it improved their design process. The third study showed that designers were enthusiastic about crowd critiques and used them to change their designs. We conclude with implications for the design of crowd feedback services. Author Keywords Design; critique; feedback; social computing; crowdsourcin

The brand mark competitors map as visual research tool. Using graphic and symbolic data in the brand visual identity project

In the scope of Branding projects, the (re) designing of the Visual Identity of Brands or in the scope of audits of Brand Image, we proceed to the research on Brand Marks. This analysis falls on the Brand Marks that will be intervened, but also on Brand Marks of competitors or cases considered as good practices. The research stage on Brand Marks is common in academic or professional projects and students and professionals have difficulty in giving meaning and usefulness to the information collected. The most widely used visual analysis tools allow for the characterization of samples made up of Brand Marks, but these do not help in the extraction of specific conclusions centered on meaning and design. This article describes the development of the competitors map, the Visual Research Tool which allows the objective analysis of Brand Marks, which allows for decision making about the design effectiveness of an isolated Brand Mark or about its (re) design by comparison to a sample of competing Brand Marks. This Visual Research Tool has been developed through literature review, analysis of other tools, the inclusion of a semantic, syntactic and pragmatic analysis, which also includes classifications such as the iconicity scale or the Vienna Classification, as well as principles of visual rhetoric. Using visual and symbolic data, this Visual Research Tool supports professionals and students to create strategic strategies for Brand Visual Identity. This article reports on the creation and evaluation of the Brand Marks’ competitor map.info:eu-repo/semantics/publishedVersio

Geografia: o olhar e a imagem pictórica Geography: the viewpoint and the pictorial image

Este artigo objetiva apresentar, de forma introdutória, a possibilidade e a necessidade de diálogo entre a linguagem pictórica e o discurso científico da Geografia. Para tal, apresenta alguns elementos do alfabeto das pinturas de imagens a partir tanto da semiótica quanto da gestalt, analisadas por Fayga Ostrower e Donis Dondis. O exercício interpretativo dá-se a partir do conceito de paisagem aplicado sobre as imagens elaboradas artisticamente por grandes pintores da humanidade, contextualizando-as a partir dos elementos técnicos e tecnológicos que existiam na época e no lugar, e da forma como esses interferem nos processos de elaboração e interpretação das obras. Para exemplificar isso, utilizam-se três pinturas elaboradas em diferentes períodos, a partir da Europa medieval até o mundo moderno, apresentando, assim, os aspectos gerais que levavam à mudança de leitura espacial do território produzido a partir da consolidação do mundo urbano, industrial e baseado na lógica da mercadoria.<br>This article is aimed at presenting some introductory remarks on the possibility and the need for dialogue between the pictorial language and the scientific speech in geography. For such, it presents some elements used in the painting of images based on both semiotics and the Gestalt theory, analyzed by Fayga Ostrower and Donis Dondis. The interpretative exercise happens thanks to the landscape concept applied to the images created artistically by great painters from history.This exercise contextualizes these images considering both the technical and technological elements which existed at the time and place where they were produced and how these elements interfered in the processes of creating and interpreting theses masterpieces. To illustrate this, we have used four paintings from different periods, from the medieval Europe time to the modern world, hence introducing the general aspects which led to a change in the spatial reading of the territory produced after the consolidation of an urban, industrial world based in a merchandizing logic

Visual Communication and Social Change

This chapter explores visual communication in the context of communication for social change with a major focus on the field of information and knowledge exchange in agriculture and rural development, formerly termed agricultural and rural extension. The specifics of visual communication, the appropriateness and effectiveness of visual communication in rural development, and social change processes are addressed proceeding from early understandings of visual communication to contemporary views. Reviewing work experiences, the authors searched for an analysis of the praxis and the very realities of visual communication and social change. The chapter concludes by arguing that, in contemporary visual communication, acknowledging diverse professionalisms, centralizing the importance of design thinking, and recognizing social imaginaries as options for visual communication in social dialogues are of crucial importance